Survey template: Webinar Attendee survey about topics of interest

Want to know what your webinar attendees really care about? Use this AI survey template from Specific to start gathering valuable "topics of interest" feedback—fast and easy, with questions that actually engage people.

What is a conversational survey and why AI makes it better for webinar attendees

Collecting actionable insights from webinar attendees about their topics of interest is notoriously tough. Traditional feedback forms get ignored—response rates are all over the place, and you rarely get depth or context. Specific makes this easy with AI-powered conversational surveys. But what exactly does that mean?

Conversational surveys are not your old-school checklists or boring online forms. Instead, they feel like a real, natural chat. The AI acts like a human interviewer, drawing people in with questions that actually listen and respond, so participants feel heard. This isn’t just a gimmick: data shows conversational surveys can increase completion rates by 40% over traditional forms, meaning you get more responses and higher quality answers. [2]

Why use AI for webinar attendee surveys?

• Instant AI survey template creation: No more hours tinkering with question wording or logic. The AI builder turns your intent into expert-level surveys in seconds.

• Personalized conversation for every attendee: The survey adapts to each user's answers, just like a real conversation.

• Better insights, less noise: You get deeper, more context-rich answers you can actually use in your next webinar planning.

At Specific, we've built tools that make the feedback process smooth and engaging for both survey creators and respondents. Curious what the best questions to ask are? Check out our guide on the best webinar attendee survey questions.

Automatic follow-up questions based on previous reply

Let’s talk about something that makes conversational surveys truly shine: automatic follow-ups. The AI in Specific doesn’t just read responses—it understands them. When a webinar attendee gives an answer that’s unclear, vague, or opens up new possibilities, the AI follows up like an expert researcher would. You don’t have to chase people down in email afterward. It happens instantly, improving the accuracy and quality of the data you get.

Consider these two situations:

• Webinar attendee: "I liked the marketing part."

• AI follow-up: "Could you share more about what specifically interested you in the marketing section?"

Without a relevant follow-up, the original response is vague—what about "marketing" worked? Thanks to automatic follow-ups, you dig deeper in real time, collecting details you'd otherwise miss.

Try generating a survey and see how different the experience feels. You’ll be surprised by how naturally the conversation unfolds. These automated follow-ups make surveys feel like real conversations, transforming the whole feedback process into a true conversational survey. Want to learn more? Here’s a deep-dive on how automatic AI follow-up questions work at Specific.

Easy editing, like magic

Need to change a question or add a new one? Just chat with the AI survey editor. Describe your change, and the AI instantly updates your survey, leveraging expert knowledge from thousands of previous interviews. No drag-and-drop, no rewording for hours—just tell the AI what you need, and your survey is improved in seconds. Tweak your AI survey template as many times as you want until it’s perfect. For a closer look at the experience, see our AI survey editor in action, or create a custom survey from scratch.

How to deliver: landing page or in-product surveys

Specific gives you two powerful, flexible ways for delivering surveys for webinar attendees interested in specific topics:

• Sharable landing page surveys: Instantly generate a link and send it to your webinar list, social channels, or email. Perfect for collecting broad feedback after your event, or asking attendees to share topic preferences for future webinars.

• In-product surveys: If your audience attends webinars within your platform or SaaS app, embed the survey as a chat widget directly in-app. Collect responses while attendees are still engaged—ideal for real-time topic preference polling during a live session or on-demand replay.

Most webinar "topics of interest" feedback flows smoothly via landing page delivery, but in-product surveys work brilliantly if your attendees interact through your app.

Analyzing responses with AI for deep insights

AI survey analysis in Specific makes the hard part—analysis—almost instant. The platform automatically summarizes each response, surfaces the most talked-about topics, and turns unstructured input into actionable insights, complete with auto-detected themes. No spreadsheets, no manual tagging. If you want to chat directly with AI about the results or see how to analyze Webinar Attendee Topics of Interest survey responses with AI, that’s built in too. Say goodbye to analysis paralysis and hello to truly automated survey insights.

Use this topics of interest survey template now

Start gathering more thoughtful, actionable insights from your webinar attendees today—just use this conversational AI survey template and experience deeper engagement and richer data, all in minutes.