This article will guide you on how to create a Webinar Attendee survey about Topics of Interest. With Specific, you can build a conversational survey in seconds, ensuring you gather more insightful feedback with less effort.
Steps to create a survey for webinar attendee about topics of interest
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
You honestly don’t need to read further. The AI brings expert knowledge—no matter the survey’s complexity. It’ll even ask smart follow-up questions to get the deeper insights normal forms miss. If you feel like exploring, keep reading to see why this approach works so well and what you can do to get even richer results with AI-powered surveys.
Why pre-event surveys for webinars actually matter
Personalization drives engagement: If you’re not asking, you’re only guessing what your attendees care about. According to research, 83% of marketers use webinars precisely because it delivers the right message to the right people at the right time. Without surveys, this relevancy is lost, and your webinar becomes just another forgettable Zoom call. [1]
Improved lead nurturing: Without attendee feedback, you’re missing out on understanding exactly which topics convert curiosity into action. 73% of B2B marketers find webinars essential in nurturing leads. If you never ask what your audience wants, you’re leaving those leads cold. [1]
Efficient planning: Anticipate your audience’s logistical needs and preferred formats—pre-event surveys quickly reveal this, reducing your risk of low turnout or disengagement. Surveys anchor your planning in data, not assumptions. [2]
If you’re not running these quick, smart surveys, you’re missing critical chances to customize your approach. The importance of webinar attendee recognition surveys goes beyond event day—well-targeted questions mean higher satisfaction and a shot at building lasting relationships. Understanding preferences through pre-event surveys leads to more personalized and impactful experiences. [2]
What makes a good survey on topics of interest?
A truly good survey is simple, clear, and engaging—it collects responses people actually want to give. You want attendees to feel like they’re part of a conversation, not an interrogation. When thinking about the benefits of webinar attendee feedback, the right survey can double the value of every reply you get: quality and quantity both matter.
Clear, unbiased questions: Always ask clear, straightforward questions that don’t nudge people toward a certain answer. Unbiased wording = more honest feedback.
Conversational tone: The more your survey feels like a friendly chat, the more honest and thoughtful the responses. People like sharing their opinions when it doesn’t feel stiff.
Bad practices | Good practices |
|---|---|
Confusing jargon | Simple, natural language |
Leading questions | Unbiased, neutral questions |
Dry, robotic tone | Conversational, friendly tone |
How do you know if your survey is good? Check if both the number of responses (quantity) and the depth of feedback (quality) are high. That’s the sweet spot every webinar organizer wants.
Question types with examples for webinar attendee survey about topics of interest
Designing a survey is all about matching question types to the insights you need. The right mix will boost both participation and usefulness—see a full breakdown (with tips) in best questions for webinar attendee survey about topics of interest.
Open-ended questions give deep qualitative insights and surface “unknown unknowns.” They’re best when you want context, motivations, or new ideas straight from attendees. For example:
What topics would you most like us to cover in the upcoming webinar?
Is there anything you wish past webinars explored more deeply?
Single-select multiple-choice questions are perfect for quickly categorizing preferences or logistics—easy for attendees to answer, easy to analyze.
Which topic are you most interested in for our next webinar?
Product deep dive
Industry trends
Customer success stories
Panel discussion with experts
NPS (Net Promoter Score) question: Use this when you want a simple, quantifiable measure of attendee excitement about your upcoming topics, and segment those who are vocal promoters versus passive listeners. You can quickly generate a custom NPS survey for webinar attendees to automatically handle follow-ups.
On a scale from 0 to 10, how likely are you to recommend our webinars to a friend or colleague?
Followup questions to uncover "the why": These go deeper when someone gives a vague answer (e.g., “I’m interested in trends”). By asking “Why is this important to you?” you reveal motivations or hidden needs, making your feedback actionable. For example:
Why did you choose "industry trends" as your top interest?
If you want a deeper dive, or want inspiration for more engaging survey questions, check out our article with the best questions for webinar attendee surveys on topics of interest.
What is a conversational survey?
Conversational surveys flip boring forms on their head. Rather than a list of static questions, they engage your attendees in a chat-like flow, adapting based on what people actually say. With manual survey tools, you’d have to guess every relevant follow-up and manually analyze replies—messy and super inefficient. But with AI survey generators like Specific, you get a dynamic, intelligent interview that just feels…human.
Manual surveys | AI-generated surveys |
|---|---|
Rigid, one-size-fits-all | Adaptive, tailored to each respondent |
No context-specific follow-ups | Smart follow-ups based on answers |
Time-consuming analysis | AI-powered, instant analysis |
Can feel like a chore | Feels like a real conversation |
Why use AI for webinar attendee surveys? You remove all friction—AI survey generation means no more clunky forms, guessing what to ask, or wasting time on analysis. Instead, the AI collects, adapts, and summarizes all your feedback in real time. If you’re curious how to put this into practice, see our overview on how to quickly create a survey from scratch with AI.
When you need the best possible experience and results, Specific nails the conversational survey feel. It increases engagement and the quality of responses on both ends—easy for the creators, engaging for respondents.
The power of follow-up questions
Nothing gets richer insights than a smart follow-up, and most traditional surveys skip this step entirely. With Specific, AI-driven follow-up questions happen in real time, just as an expert interviewer would: picking up on incomplete, vague, or intriguing answers to dig deeper. See more about this breakthrough feature in our deep-dive on automatic AI follow-up questions.
Webinar attendee: “I want to learn more about analytics.”
AI follow-up: “Are there any specific analytics tools or methods you’re particularly interested in?”
This avoids the usual “black box” of unclear responses—no guessing, no follow-up emails needed. The AI interviewer clarifies in the moment, saving you hours and providing context no basic form can match.
How many followups to ask? Two or three is usually the sweet spot—enough to add clarity, but not so many that your attendees disengage. And with Specific, you can enable automatic skipping when you’ve gotten what you need, so the experience stays smooth.
This makes it a conversational survey—an ongoing chat, not a cold questionnaire. Follow-ups uncover the “why” behind every answer.
Analyze survey responses with AI: Long, text-heavy answers used to be a pain to review, but now AI can summarize and extract themes in seconds. See exactly how easy this is in our article on how to analyze responses from webinar attendee survey about topics of interest.
More people should try generating their own survey with automatic follow-ups and experience the difference—this is where surveys start to feel like real conversations with your audience.
See this topics of interest survey example now
Don’t miss your chance to gather fast, rich attendee insights—create your own survey and deliver a conversational experience that unlocks real, actionable feedback instantly.