Survey example: Webinar Attendee survey about topics of interest

This is an example of an AI survey example designed specifically for Webinar Attendees about their Topics of Interest—see and try the example in action.

It's hard to create a Webinar Attendee Topics of Interest survey that actually gets thoughtful responses, because most surveys are long, dry, or miss the mark on what your audience cares about.

At Specific, we build cutting-edge tools for conversational surveys, combining AI expertise and research best practices to help you launch surveys that people actually enjoy answering.

What is a conversational survey and why AI makes it better for webinar attendees

Getting honest, nuanced feedback from webinar attendees used to be tough—a lot of people would skim over multi-question forms and give short or unclear answers. That’s because most survey tools assume respondents are willing to give deep thought to static questions, but in reality, they often want something quick, relevant, and ideally designed to feel like a conversation rather than an interrogation.

Conversational surveys change that. Powered by AI, they turn the survey interaction into a back-and-forth, where the language and follow-up questions flow naturally. This approach doesn’t just boost engagement; it dramatically raises completion rates. For example, conversational surveys using AI can deliver up to 40% higher completion rates compared to traditional forms [1]. When respondents feel like they’re chatting rather than being quizzed, you get both better participation and richer answers.

Why use AI for webinar attendee surveys?

• Higher quality responses: The AI survey builder crafts relevant follow-ups in real time, extracting richer feedback without extra work from your team.

• More completions: Short, engaging, chat-like surveys help attendees finish the survey, not abandon it partway through.

• Mobile-friendly: Designed for touchscreens, just like messaging apps, so busy attendees don’t skip your survey while on the move.

• Expert-level survey design: You don’t need to be a survey expert—the AI already knows research best practices for webinar feedback on topics of interest. You can see the best questions in this guide.

At Specific, we obsess over making the user experience fun, seamless, and stress-free—whether you’re the one creating the survey or a respondent giving feedback. That’s why our conversational survey templates make a real difference compared to generic forms. If you’re ready to get started, you can generate a Webinar Attendee Topics of Interest survey instantly—or if you want to create a custom survey about anything else from scratch, try our AI survey generator.

Automatic follow-up questions based on previous reply

We designed Specific’s conversational surveys to think like a great interviewer—asking smart follow-up questions, in real time, based on each reply. This AI-driven interaction quickly gets past vague answers and uncovers what really matters to your attendees, making feedback ten times clearer and more actionable.

Why is this so important? If you don’t probe further, you risk ending up with feedback that’s unclear or not actionable. Here’s how it plays out:

• Webinar Attendee: “I liked the webinar, but it was a bit too long.”

• AI follow-up: “Thanks for sharing! Could you tell us which section felt too long, or where you’d prefer more focus next time?”

Without this follow-up, you’re left guessing. With it, you understand not just that “long” is an issue, but exactly which part needs fixing—a much richer insight. And unlike following up by email days later (which often goes unanswered and takes extra effort), the context is fresh and the conversation feels natural.

This is a new standard in feedback collection. If you haven’t tried generating a conversational survey yet, you’ll be surprised at how much easier it is to get straight, actionable responses. Want to learn more about how it works? Check out how follow-ups make surveys feel like real conversations in our deep dive on automatic AI follow-up questions.

These dynamic follow-ups make your Webinar Attendee Topics of Interest survey truly conversational—more like a meaningful chat than a checklist.

Easy editing, like magic

Editing a webinar survey with Specific couldn’t be easier. You just chat with the AI survey editor, describing what you want changed—in plain English—and the changes happen in seconds. No dragging, no fiddling with settings, no building logic by hand. The AI brings expert knowledge to the table, suggesting improvements or tweaks to boost quality, clarity, and engagement instantly. See how powerful this is for yourself in the AI survey editor.

Survey delivery methods for webinar attendees

How you deliver your Topics of Interest survey matters for response rates and relevance. Specific supports two modern approaches:

• Sharable landing page surveys: Perfect for following up with attendees via email or social channels after the webinar. Just share a single link and attendees can answer at their own pace—no login, just conversation.

• In-product surveys: If your webinar series is integrated with your product or app (for example, for SaaS webinars or training platforms), embed the conversational survey directly inside your interface. This way, feedback is collected at the moment of most relevance—while the experience is fresh.

Landing page delivery is usually best for most webinar audiences, but in-product surveys are powerful if attendees are part of an ongoing user base. Both options let you reach people where it makes the most sense to collect meaningful Topics of Interest feedback with high response rates.

Instant insights: AI survey analysis in action

Once your responses are in, you don’t need to open a spreadsheet or run pivots—Specific’s AI-powered analysis does the heavy lifting for you. Built-in AI instantly summarizes what matters most, detects core topics (even from open-ended replies), and converts raw attendee feedback into clear insights you can act on. You can even chat with the AI to dig into trends, just like you’d ask a research analyst. To see what’s possible, here’s our guide on how to analyze Webinar Attendee Topics of Interest survey responses with AI and the dedicated feature page for AI survey response analysis. This is next-generation AI survey analysis for webinar feedback—zero spreadsheets, maximum context.

See this topics of interest survey example now

See the Webinar Attendee Topics of Interest AI survey example now to experience interactive follow-up questions, effortless editing, and instant insights—the fastest way to collect richer, more actionable feedback from your audience.