Here are some of the best questions for a webinar attendee survey about topics of interest, plus tips to create them. If you want to build such a survey yourself, Specific’s AI survey generator can handle it within seconds.
Best open-ended questions for webinar attendee survey about topics of interest
Open-ended questions let people explain their thoughts freely, revealing insights you won’t get from checkboxes. They're perfect for understanding motivations, uncovering new topics, and identifying unmet needs. Use open-ended questions when you want depth, nuance, and real feedback—especially when preparing future content or improving engagement.
What topics would you most like to see covered in our future webinars?
Which part of today’s webinar did you find most valuable, and why?
Were there any topics you wished we had explored in greater detail?
What challenges are you currently facing in your field that our webinars could address?
How did you hear about this webinar, and what made you decide to attend?
Can you share an example of how information from this or previous webinars helped you?
What formats or presentation styles do you prefer for our future webinars?
What was missing from this session that would have made it more useful?
If you could invite any guest speaker, who would it be and why?
What would motivate you to attend more webinars from us in the future?
Open-ended questions are especially effective in webinar surveys, as they capture the nuanced feedback that can inform future sessions and highlight engagement trends—critical for achieving high live attendance rates, which typically range between 35% and 45% of registrants. [2]
Best single-select multiple-choice questions for webinar attendee survey about topics of interest
Single-select multiple-choice questions are handy when you want to quantify results or make it easier for respondents to join the conversation. Sometimes it’s easier for someone to pick from a few well-chosen options than to compose a detailed response off the top of their head. These questions give you quick, comparable stats, and serve as a great lead-in for deeper follow-ups.
Question: Which of these topics interests you most for future webinars?
Industry trends and forecasts
Practical case studies
New product innovations
Skills and career development
Other
Question: How likely are you to attend another webinar from us if it covers your top interest?
Very likely
Somewhat likely
Not sure
Unlikely
Question: What is your preferred webinar format?
Panel discussions
Hands-on workshops
Solo expert presentations
Q&A sessions
When to follow up with "why?" Adding a “why” as a follow-up is smart when you need to get to the reasons behind a choice. For example, if someone selects “Not sure” on whether they’d attend another webinar, a quick “why?” uncovers what would tip the scale for them—maybe it’s timing, relevance, or interactivity.
When and why to add the "Other" choice? If you’re listing options but aren’t completely certain you’ve covered every possibility, always add “Other.” Then follow up with a free-text box—respondents will often share unexpected topics or preferences you hadn’t even considered, giving you an edge in planning the right content and formats for future webinars.
NPS question: Should you use it for this webinar attendee survey?
The Net Promoter Score (NPS) is a standard way to gauge loyalty and satisfaction, asking how likely someone is to recommend your webinars. Including an NPS question for webinar attendees makes sense if you want to track not just satisfaction, but advocacy—those who would actively promote your sessions. This is especially important when webinar attendance is holding steady at 44% for marketing webinars, and referrals play a big role in growing your reach. [2] To generate an NPS-style survey tailored to your topic, check out this NPS survey builder for webinar attendees.
The power of follow-up questions
No matter what you ask, it’s the follow-up questions that turn a basic survey into a true conversational survey. Instead of stopping at surface-level answers, the conversation continues, diving deeper based on what someone actually said. Automated follow-ups, like the ones offered by Specific, mean you don’t have to spend time chasing answers over email—they happen in real time and feel natural, uncovering details you’d otherwise miss.
Want to understand how these work? Here’s more on automated follow-up questions and why this approach leads to richer insights.
Webinar attendee: "The session was okay."
AI follow-up: "Can you share what would have made it great instead of just okay?"
Webinar attendee: "I liked the guest expert."
AI follow-up: "What specifically about the guest expert’s contribution stood out to you?"
How many follow-ups to ask? In most cases, 2–3 targeted follow-ups are enough to clarify and deepen the response—but it’s important to give respondents the option to skip ahead once you’ve collected what you need. Specific’s survey builder lets you customize how persistent the AI should be.
This makes it a conversational survey: Instead of a cold form, each respondent feels drawn into a genuine two-way exchange.
AI survey response analysis: Even with loads of free-text answers, you can easily analyze responses using AI survey response analysis—no need for manual coding or spreadsheets.
Automated conversational follow-ups are a game changer—try generating a survey to experience just how much easier it is to get actionable insights from your audience.
How to craft a prompt for ChatGPT to generate webinar attendee survey questions
AI tools like ChatGPT thrive on clear prompts. If you want the best possible survey questions for your webinar attendees, start broad and then provide more context. Here’s a simple starter prompt:
Suggest 10 open-ended questions for Webinar Attendee survey about Topics of Interest.
The AI gets even better when you explain your audience, situation, and the goals behind the questions. Give them that context for more tailored questions:
We host webinars for professionals in marketing technology. Our goal is to help attendees find value and keep returning. Suggest open-ended questions for a feedback survey focused on preferred topics, content gaps, and learning needs.
Once you have a batch of questions, organize them by type or purpose. Try prompts like:
Look at the questions and categorize them. Output categories with the questions under them.
From there, focus on the topics you care about most. For instance:
Generate 10 questions for the categories “Content preferences”, “Knowledge gaps”, and “Future interests”.
What is a conversational survey?
A conversational survey feels like a two-way chat, not a static questionnaire. Instead of a wall of form fields, respondents reply to a series of tailored, context-aware questions—often with real-time follow-ups that adapt to their previous answers. The difference to manual survey creation is stark: you save time on design, respondents complete more surveys, and your data is richer.
Manual survey creation | AI survey generator (Specific) |
|---|---|
Requires manual drafting for every question and option | Instantly generates relevant, high-quality questions from a simple prompt |
No dynamic follow-ups, surface-level answers | AI asks smart, contextual follow-ups for deeper insights |
Hard to analyze loads of unstructured feedback | Built-in AI analysis and summaries in real time |
Slower, redundant to update and edit | Edit any question by chatting with the AI survey editor |
Why use AI for webinar attendee surveys? You’ll make it easier on yourself and your audience—AI survey examples mean higher response rates, more actionable feedback, and less busywork for teams. With Specific, you get a best-in-class conversational experience that keeps people engaged and makes your feedback process more effective.
If you want a walkthrough on how to create a webinar attendee survey about topics of interest, we’ve got a step-by-step guide for you.
See this topics of interest survey example now
Turn your webinar feedback into powerful insights—see an AI-powered survey in action and create a better attendee experience with conversational, automated follow-ups and real-time analysis. Don’t miss out on deeper insights!