Webinar Attendee survey about topics of interest

Create expert-level survey by chatting with AI.

Want to know exactly what your webinar attendees care about? With Specific’s AI survey generator, you can create a high-quality Topics of Interest survey in seconds—just click to get started and generate your own for free.

Why understanding attendee interests with a survey actually matters

We all want our webinars to hit the mark and genuinely engage attendees, but how often do we guess what topics will spark interest? The truth is, if you’re not collecting feedback with a targeted Webinar Attendee Topics of Interest survey, you’re missing out on a huge opportunity to shape sessions that resonate.

  • Tailored webinar content = happier, more engaged participants. Pre-event surveys have been shown to enhance attendee experiences by letting you adjust sessions to match their actual interests and needs. If you skip this step, you risk low engagement and missed connections. [1]

  • Better data means better decisions. When you know what questions to ask—and how to ask them—you get sharp insights to refine your next event, adjust marketing, or even influence follow-up content strategy.

  • Boost attendee loyalty. Participants notice when they’re asked for input and see those insights reflected in the agenda. This simple act can increase retention and word-of-mouth for future webinars.

The bottom line: The importance of Webinar Attendee feedback and recognition is proven, and Specific is built from the ground up to make these surveys easy and effective.

AI survey generator: Why it beats manual survey building

Let’s be honest—traditional survey forms are clunky, time-consuming, and often leave you with lackluster results. That’s where an AI survey generator comes in.

Manual Survey Creation

AI Survey Generator (Specific)

Hours spent writing, editing, and testing questions

Create an expert-level Topics of Interest survey in seconds

Generic templates need manual customization

Personalized for your audience and webinar topic automatically

Prone to mistakes, bias, and incomplete logic

Validated, context-aware questions (with error detecting AI)

Static survey with no real follow-up

Dynamic follow-up questions to deepen insights

Why use AI for Webinar Attendee surveys?

Using Specific’s AI survey generator is like having an expert researcher on your team. You get:

  • No more manual slog: Automation means creating complex forms is quick, freeing you to focus on strategy. [2]

  • Data you can trust: The AI reviews entries in real time, catching errors and suggesting tweaks—leading to more accurate, actionable data. [3]

  • Personalized, engaging experience: Your survey adapts to each Webinar Attendee, helping increase participation and completion rates. [4]

Specific’s conversational surveys just flow better. Respondents chat naturally, and you get richer data with less effort. You can learn more about creating or editing surveys with AI in our guide.

Designing survey questions that drive real insight

We’ve all seen surveys where the questions are so vague or leading that the responses tell you nothing. That’s exactly what we help you avoid at Specific. Our AI, trained on best research practices, knows the pitfalls and works around them.

  • Bad question: “Did you like the webinar?”

  • Good question: “What topics would you like to see explored in future webinars?”

The difference is huge—a strong question prompts actionable, honest feedback; a weak one leads to generic answers like “it was good.”

How does Specific help? Our AI survey generator focuses each question on clarity and avoids bias or jargon. Plus, you can always use our AI survey editor to easily tweak questions in natural language and see improvements instantly.

Pro tip: When writing your own questions, always ask yourself: Will this prompt a specific, useful answer? If not, the AI will help you refine it—so you’re only one click away from expert advice. Curious about what the best questions to ask your webinar attendees are? Check out our guide.

Automatic follow-up questions based on previous reply

This is one of the true superpowers behind Specific’s conversational surveys. Instead of asking one-off questions and collecting vague responses, our AI automatically digs deeper by asking relevant follow-up questions—just like a skilled interviewer would. The results: clearer insights, richer context, and a much better respondent experience.

For example, here’s how gathering feedback goes if you don’t ask follow-ups:

  • Webinar attendee: “I liked the session on analytics.”

  • AI follow-up: “That’s great to hear! What specific part of the analytics session was most valuable to you, and why?”

Without a follow-up, the original answer leaves you guessing. Was it the live demo, the Q&A, or the case studies? With real-time AI, you get the clarity you need automatically—no extra effort, no waiting for messy back-and-forth emails.

This approach, powered by the automatic follow-up questions feature, keeps the interview feeling like a conversation—not an interrogation.

Automatic follow-ups truly make the survey a conversation, turning each response into a deeper, more natural dialogue.

Effective ways to deliver Webinar Attendee surveys on topics of interest

Making sure your Topics of Interest survey gets in front of the right attendees—at the right moment—is just as important as crafting the right questions. Specific gives you flexible options aligned with your webinar strategy and audience:

  • Sharable landing page surveys: Perfect for sending pre- or post-webinar to a registration list, via email or messaging apps. Simply generate your survey, share the link, and let attendees respond at their convenience. Great when you want to reach a wide audience even if they didn’t attend live.

  • In-product surveys: If your webinars are part of an online platform or app, embed the survey directly into the experience. Catch Webinar Attendees while they’re engaged or just after the event for higher response rates and more context-driven feedback.

For most webinar feedback, landing page surveys are the go-to choice for quick, broad distribution—but if you’re integrating with a webinar product or learning platform, in-product conversational surveys let you capture context-rich, in-the-moment insights seamlessly.

AI survey analysis: Get actionable insights in minutes

No more hours spent wading through long-winded feedback or copy-pasting responses into spreadsheets. Specific’s AI-powered survey analysis instantly summarizes every answer, highlights key themes, and transforms your attendee data into clear, actionable insights—all automatically. You can even chat directly with the AI to ask follow-up questions about your results. Want to see this in practice? Check out our detailed guide on how to analyze Webinar Attendee Topics of Interest survey responses with AI. [5]

Create your Topics of Interest survey now

Generate your own Webinar Attendee Topics of Interest survey in seconds—try Specific’s AI survey generator and see the difference for yourself.

Try it out. It's fun!

Sources

  1. gogather.com. Pre-event surveys are instrumental in enhancing attendee experiences by tailoring event content to their preferences and needs.

  2. Yoroflow. Top Benefits of Using AI Form Builder for Business

  3. TechVibe. Benefits of AI Form Generators

  4. MakeMoneya. Enhancing User Experience: AI-Powered Survey Generators

  5. AIMultiple. How AI is Transforming Survey Analysis

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.