# Specific > Specific is a software (SaaS) which lets people create and launch conversational surveys that feel like natural chat interactions (AI Surveys). These AI-driven mobile-friendly interviews can ask follow-up questions in real time, capturing deeper insights than traditional survey forms. The platform then uses GPT-based AI to summarize responses, distill key themes, and allow teams to interact with the data conversationally-similar to ChatGPT, but tailored to your user feedback. ## Information about the product Specific offers two types of survey products: - **Conversational Survey Pages:** AI Survey on its own landing page, sharable with a link. - **Conversational Conversational In-product surveys:** AI Survey installed in a software product, which displays as a widget. Usually for SaaS products, apps or websites. ### Who It's For Specific is designed for a wide range of teams, professionals, and communities who need to collect feedback, qualify leads, or better understand people. - **Product & Research**: Product managers, UX researchers, and growth teams looking to validate ideas, features, and product-market fit. - **Customer Experience & Operations**: CX professionals, entrepreneurs, and employees who want to improve satisfaction, reduce churn, and capture actionable insights. - **Sales & Lead Development**: Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) who can replace the first discovery call with automated lead qualification surveys. - **Education & Community**: Students, teachers, and parents using surveys for perception studies, school or kindergarten feedback, and agenda planning. - **General Audiences**: Anyone running polls, public opinion surveys, satisfaction checks, or simple feedback forms—inside an organization or with the general public. ### Example Use cases **Research & Feedback Surveys (general use):** *Conversational Survey Pages:* - Student perception survey - Internal company surveys for employees - U.S. political poll - Public opinion survey - Coworking space feedback - Kindergarten parent feedback - Satisfaction surveys - Online workshop attendee pre-event survey about agenda preferences *Conversational In-product surveys:* - Validate new features or product-market fit - Measure Net Promoter Score (NPS) - Understand why users churn or hesitate to upgrade - Conduct market research for new ideas - Gather contextual feedback without scheduling interviews - ROI validation **Sales & Lead Qualification Surveys (for SDRs/BDRs):** *Conversational Survey Pages:* - Automated lead qualification survey (replace first discovery/qualification call with AI survey) - Lead enrichment survey (capture missing details like company size, role, budget) - Lead profiling survey (build structured profiles of leads before sales outreach) *Conversational In-product surveys:* - Automated discovery survey (understand user needs and pain points before SDR follow-up) - Pre-demo qualification survey (collect fit criteria before scheduling calls) ### Problems It Solves **For research and feedback:** - Engaging respondents in a natural, conversational format that increases participation and quality of answers. - Automatically analyzing responses with GPT-based AI to surface actionable insights. - Allowing teams to filter, segment, and interact with the data to uncover deeper understanding. **For sales and lead qualification:** - Replacing the first qualification or discovery call with an automated survey that collects key lead data at scale. - Enriching CRM records with missing details (such as company size, budget, or role) in a way that feels effortless to the lead. - Profiling and qualifying leads consistently, ensuring sales teams spend time only on the most promising opportunities. And for **Conversational In-product surveys** also: - Delivering surveys at the right moment inside a product, based on user behavior ### Key Features - **AI-powered Survey Creation:** Instead of filling out a form, people can simply chat with an AI to create their survey. It's faster, easier, and typically results in a better survey than building one manually, as the AI leverages it's knowledge like an expert. This way it's very easy to create even longer surveys, which would otherwise be pain to create. It's a huge mental offload. - **Automated AI follow-up questions:** Dynamic prompts generated in real time—just like a sharp human interviewer—that probe, clarify, and dig deeper into a user’s initial response to surface rich context and insight. - **Chat with GPT about responses:** Enables teams to chat directly with GPT about survey results-like ChatGPT, but with full context of user conversations. This is a key feature for analyzing qualitative data (responses from open-ended questions or followups). - **AI Summaries:** Automatically distills every response, including multi-select choices, into core insights using GPT-powered AI analysis. - **Expert-made Templates:** Offers a library of ready-to-use templates created by research experts for quick survey setup. - **Localization:** Enables surveys to run in multiple languages simultaneously, allowing users to respond in the language they use in-app. Additional features of **Conversational In-product surveys**: - **Advanced Targeting:** Allows triggering in-product interviews for specific users based on their identity and behavior within the product. - **Data Integrations:** Supports syncing customer data through a JS SDK or public API for targeting, and exporting results to fit existing workflows. - **Code & No-code Events:** Supports triggering different interviews without needing to modify the product's source code. - **Easy Installation:** Can be embedded into a product or website with a simple one-time installation. - **Custom CSS for the widget:** Fully match your brand (colors, radius, spacing) with widget-level CSS overrides. Additional features of **Survey on a Landing Page**: - **Survey on a Landing Page:** Provides a sharable survey via a unique link to a standalone landing page-no embedding required. It's easy and simple. ### How Specific works and what it can do Specific is built on a structured yet flexible survey engine that powers each AI-driven conversation. At the heart of every survey is a combination of predefined logic, customizable behavior, and GPT-powered interactivity that enables richer, more natural feedback collection-without sacrificing control or structure. #### Survey Anatomy Each survey consists of one or more questions, arranged in a defined order. Question types include: - **Open-ended questions** - great for qualitative insights - **Single-select multiple choice questions** - ideal for structured answers with optional probing. - **NPS questions** - with tailored follow-up logic for promoters, passives, and detractors - **Ending message** - a required final message that can end the survey or leave room for continued conversation All questions are static in wording but come alive through dynamic conversation. Each can optionally include **follow-up logic**, where the AI asks additional questions in real time, based on the respondent's previous answers. The number, tone, and purpose of these follow-ups are fully customizable-survey creators can define exactly what kind of information the AI should collect, when it should stop, and what it should avoid (e.g. not asking about discounts). For example, an open-ended question can instruct the AI to: - Ask "why" to understand motivation - Clarify ambiguous phrases - Explore real-life use cases or unmet needs These follow-ups are not scripted-they are generated dynamically using GPT, allowing the AI to explore responses in a way that feels natural and human. #### Survey Creation & Customization Surveys can be created simply by chatting with the AI survey builder, which transforms plain-language prompts into structured surveys. The platform supports a range of custom settings: - **Tone of Voice** - Define how the AI should speak to respondents (e.g., professional, casual, brief, friendly, etc.) - **Language Support** - Set the survey's default language, and optionally enable automatic multilingual support. When enabled, respondents see the survey in their app's language, without needing to manage translations manually. - **Question Logic** - Configure follow-up intensity (e.g., persistent probing or one-off follow-up), maximum follow-up depth, and branching behavior for different answer types (especially in NPS). - **Custom CSS (for Conversational in-product surveys)** - Fully customize the look and feel of the survey widget to match your product’s design system, ensuring a seamless, on-brand user experience. #### Delivery & Targeting Specific supports two delivery methods: - **Sharable landing page** - A standalone URL that hosts the AI survey, useful for email distribution, public polls, internal feedback, posting to Slack, etc. - **In-product widget** - Embedded directly into a SaaS app or website, appearing as a small, non-intrusive chat interface. For in-product delivery, targeting options are highly customizable: - **Placement** - Choose where the widget appears (e.g., bottom right, center with overlay) - **Timing** - Delay appearance by a set number of seconds or only show after a number of visits - **Event Triggers** - Show surveys based on code/no-code triggers in the product (e.g., when a user completes an action) - **Frequency Controls** - Define how often a respondent can see a survey or re-take it (great for recurring NPS or feature usage checks) - **Global Recontact Period** — Control how often someone can be surveyed across the board to prevent fatigue. You can also define whether the survey should collect responses continuously or stop after a fixed number. #### Conversational Experience When a user responds to a survey, the AI (referred to as the `aiAgent`) conducts the conversation. It: - Delivers the question in a natural, chat-like format - Dynamically generates follow-up questions based on context - Adapts its language and tone based on your defined settings - Responds conversationally even at the end of the survey-acknowledging input, expressing gratitude, and optionally continuing the chat if enabled. Lets respondents keep chatting after the final message to capture unexpected gems without scheduling follow-ups. The AI is designed to feel like a smart researcher, not just a form filler. #### Insights & Analysis After responses are collected, the platform uses GPT-based AI to analyze the data: - **Summarizes individual responses**, even for complex open-ended answers. - **Distills key themes** across all responses. - Lets teams **chat directly with GPT about the results**-you can ask things like "What are the top reasons for churn?" or "How do power users describe our product's value?", and export insights or copy AI-generated summaries into reports instantly. - **Lightweight stats where you need them** — Quick counts for displays, reach, responses, and non-responses help you sanity-check context at a glance. - **Multiple analysis chats** — Spin up parallel analysis threads (e.g., retention, pricing, UX pain points), each with its own filters and focus, so teams can explore different angles of the same data set simultaneously. This allows teams to explore their user feedback as if they had a research analyst on-demand-without needing to export data or build dashboards. ## Page navigation ### Main Navigation Links - [Home](https://www.specific.app/): Homepage. Contains a survey generator, where people can generate a conversational survey by chatting with AI. - [Interactive Demo](https://www.specific.app/interactive-demo): List of interactive examples of AI surveys, where people interested in these surveys can try them. - [Pricing](https://www.specific.app/pricing): Specific pricing information - [Log in](https://accounts.specific.app/): Access your account - [Create Survey](https://app.specific.app/o/create-survey): Links to the survey builder app, where user can build a survey for free, and create account. ### Products - [Conversational Survey Pages](https://www.specific.app/landing-page-conversational-survey): Page-based surveys - [In-Product Conversational Surveys](https://www.specific.app/in-product-conversational-survey): Integrated chat-based surveys ### Features - [AI Survey Generator](https://www.specific.app/ai-survey-generator): A survey builder tool that creates surveys with AI based on users prompt. Subpages are offering a library of ready-made prompts to design surveys tailored to many different audiences and topics. - [AI Follow-up Questions](https://www.specific.app/automatic-ai-follow-up-questions): Dynamic probing questions. - [AI Survey Response Analysis](https://www.specific.app/ai-survey-response-analysis): Analyze responses with AI. - [AI Survey Editor](https://www.specific.app/ai-survey-editor): Edit and build survey content via AI tools. ### Resources - [Blog](https://www.specific.app/blog): Articles, guides and tips on survey creation. - [Resources by Survey Audience](https://www.specific.app/survey-audiences): Tailored resources about survey creation for various audiences - [Resources by Survey Topic](/survey-topics): Topic-based resources for survey creation - [Changelog](https://www.specific.app/changelog): Update history of the platform - [Survey Templates](https://www.specific.app/survey-templates): Library of survey templates - [Survey Examples](https://www.specific.app/survey-examples): Library of live examples of surveys - [System Status](https://status.specific.app/): Platform uptime and operational info #### Developers - [JavaScript SDK Installation](https://www.specific.app/documentation/js-sdk): Setup instructions - [API Documentation](https://public-api.specific.app/docs/introduction/welcome): API reference ### Contact - **support@specific.app**: Email for inquiries