Survey example: SaaS Customer survey about pricing

This is an example of an AI survey about Pricing for SaaS customers—you can see and try the example in seconds.

Most teams struggle to get honest, detailed pricing feedback from SaaS customers. Making the right survey is time-consuming, and traditional forms rarely capture rich insights.

Specific’s conversational AI surveys turn pricing feedback into effortless, high-quality conversations. All the tools and templates on this page are powered by Specific, the authority in conversational feedback for SaaS.

What is a conversational survey and why AI makes it better for SaaS customers

Getting reliable pricing feedback from SaaS customers is tough. Traditional pricing surveys often get ignored or result in vague feedback, making it hard to inform product or pricing decisions. Most survey forms feel like chores to customers, leading to low engagement rates. For example, B2B surveys average response rates of just 23–32%—and B2C surveys fare even worse, dropping to 13–16%—while well-designed, engaging customer satisfaction surveys can climb as high as 33% for response rates. [1] The right survey experience matters.

Enter the AI survey generator—a game-changing approach that crafts conversational surveys tailored for SaaS customers. Conversational surveys don’t just ask questions and collect basic data. Instead, they open a real dialogue, letting your customers share context, clarify their opinions, and provide honest, highly specific feedback about pricing. These conversational AI survey examples make your survey feel more like a chat than a form—a massive boost for engagement and clarity.

Compared to manual survey building, AI survey generators like Specific give you:

• A survey that adapts to SaaS customers' responses in real time

• Automatic probing for deeper context when a reply is unclear

• Expert-level survey structure generated in seconds from your prompt

• Higher engagement and richer insights

Why use AI for SaaS customer surveys?

Research proves that AI-powered conversational surveys can dramatically increase the quality and clarity of customer feedback. One recent study found that participants engaged more and gave more detailed, relevant, and actionable responses in AI-driven conversational surveys than in standard online forms. [3]

With Specific, you get best-in-class conversational experience for both survey creators and SaaS customer respondents. You launch more effective surveys faster, and pricing feedback feels like a natural conversation—not another tedious form. For tips on survey design, check our guide on best questions for a SaaS customer pricing survey.

Automatic follow-up questions based on previous reply

It’s not enough to just ask your SaaS customers one question about pricing. The real value comes from digging deeper—clarifying their responses in real time. Specific’s AI-powered engine automatically asks smart follow-up questions based on the previous reply and context. It feels like you’re talking with a pricing expert instead of filling out a frustrating form.

All too often, pricing survey results are confusing because the respondent’s answer was ambiguous and nobody followed up. Here’s a concrete example:

• SaaS Customer: “The price is a bit much for what you get.”

• AI follow-up: “Can you tell me which features you think aren’t worth the price, or what price point would feel fairer for your use case?”

When you skip follow-up questions, you leave valuable insights on the table and settle for incomplete feedback. Automated, in-the-moment follow-ups—like those from Specific’s AI—lead to clearer, more useful pricing insights in a conversational survey flow. (Learn more about this on our automatic AI follow-up questions page.)

If you want to see how this works in a real AI survey example, generate your own and watch the difference.

In short: these followups transform the survey into a flowing conversation—making it truly a conversational survey.

Easy editing, like magic

Updating, refining, or expanding your SaaS pricing survey is as simple as chatting with the AI. Just describe what you want to change, add, or reword, and Specific’s editor instantly updates your conversational survey—using best practice logic for structure and tone. You don’t have to fiddle with messy forms or dig through settings. Every edit happens in seconds, letting you go from idea to improved survey instantly. More on this magic in our AI survey editor.

How you deliver surveys to SaaS customers

With Specific, you have two intuitive ways to get your pricing survey in front of SaaS customers:

• Sharable landing page surveys—Perfect when you want honest pricing feedback outside your product. Just send the link to SaaS customers via email campaigns, support tickets, or onboarding flows. It’s great for reaching users who aren’t currently active in your platform or for one-off pricing research.

• In-product surveys—Embed the survey directly inside your SaaS app or website. Pop up a short conversational survey when pricing becomes relevant (e.g., after a feature trial or at checkout), or target specific customer segments when they’re most likely to share valuable insights about price sensitivity and value perception. For SaaS and pricing feedback, this in-product method often gives the best timing and context.

Choose whichever method matches your customers’ workflow—or even use both to capture different segments.

How to easily analyze survey responses with AI

Once responses come in, analyzing results is instant. Specific’s AI survey analysis summarizes each response, detects recurring topics (e.g., themes about price, feature value, or competitors), and automatically points out actionable insights. There’s no manual review or spreadsheet required—you can even chat about your survey results using AI. This lets you zoom in on value metrics, hone pricing strategy, or share executive summaries with zero extra effort. Here’s our in-depth guide on how to analyze SaaS customer pricing survey responses with AI.

For even more details, visit our AI survey response analysis feature page.

See this pricing survey example now

Try this AI-powered SaaS customer pricing survey example—see exactly how it works and discover the power of smart, conversational follow-ups in your pricing research.