SaaS Customer survey about pricing

Create expert-level survey by chatting with AI.

Struggling to create SaaS Customer Pricing surveys that get real answers? You can generate a high-quality survey with AI—just click a button on this page, and you’ll have your Pricing survey ready in seconds, powered by Specific’s advanced conversational tools.

Why pricing surveys are essential for SaaS customer insight

If you’re not running Pricing surveys with your SaaS customers, you’re missing out on strategic insights that can make or break your business model. Competitive pricing isn’t just about matching market rates—it’s about knowing your customers’ needs and willingness to pay. Shockingly, only 6% of SaaS companies conduct in-depth pricing research based on real customer feedback [1]. That means most teams are flying blind—or worse, just copying competitors—while huge opportunities to grow revenue and improve retention are left on the table.

Here’s why an effective pricing survey matters:

  • Unlock new revenue: A 1% improvement in pricing can grow profits by 11% on average [2]. Surveys uncover the value users see, so you earn more per customer.

  • Reduce churn: When customers understand—and agree with—your pricing, retention rates go up. Good feedback reveals friction points before they turn into lost revenue.

  • Stay ahead of change: Over 94% of B2B SaaS pricing leaders update packaging or pricing annually [3]. Regular surveys help you adapt to trends and user feedback instead of falling behind.

If you don’t ask your customers directly what matters to them in pricing, you miss the chance to build a strategy rooted in real-world behavior, not assumptions. The right survey questions turn opinions into actionable data—this is where Specific’s expertise shines.

Why use an AI survey generator?

Building a detailed, conversational Pricing survey has always been time-consuming—unless you use an AI survey generator like Specific’s. With a click, you can produce a professional survey that feels like a natural chat, not a rigid form, and is tuned to your audience’s language and logic.

Let’s compare:

Manual Survey Building

AI-Generated with Specific

Hours crafting questions, tweaking wording

Ready in seconds using conversational AI

Risk of bias, vague questions slipping in

Expert templates and logic ensure clarity

Static forms, low engagement rates

Interactive, chat-like surveys boost response quality

Manual follow-ups via email

Real-time AI follow-ups, tailored to each reply

Why use AI for SaaS Customer surveys?

  • Speed: Build and launch in seconds, not hours.

  • Quality: Dynamic follow-ups mean you don’t miss out on deeper insights.

  • Experience: Surveys are smooth and conversational, making customers more likely to complete them.

Plus, Specific’s user experience for conversational surveys is best-in-class: respondents engage naturally, and you get richer, cleaner data. See just how easy it is to create a SaaS pricing survey with Specific.

Design questions that drive real insight

Writing great survey questions for your SaaS customers isn’t as easy as it sounds—but Specific helps you get it right every time. Here's why: poorly-worded or generic questions can lead to confusing, useless answers. Let’s look at the difference:

  • Bad question: “Is our pricing okay?”

  • Good question: “What part of our pricing structure feels unclear or misaligned with the value you receive?”

Vague or yes/no questions rarely surface the actionable feedback you need. The AI survey generator in Specific avoids these pitfalls by leveraging expert templates and instant feedback—if a question is ambiguous or likely to lead to bias, it’s flagged and improved automatically.

One actionable tip: Always ask for context, not just opinions. For example, follow up “How do you feel about our pricing?” with “What makes you feel that way?”—or let Specific’s AI automate that for you. Want more inspiration? Dive into our guide on the best Pricing questions for SaaS customer surveys.

Automatic follow-up questions based on previous reply

Real insights emerge when you dig below surface answers. That’s why Specific’s AI follows up automatically, adapting questions to the customer’s last response—just like a great interviewer. Instead of static forms or generic “any other comments?”, your Pricing survey can truly converse with SaaS customers, in real time. This not only clarifies confusing responses but also saves you the hassle of following up by email after the fact. Want to see how it works? Check out our automatic AI followup questions feature page.

Here’s how it can play out:

  • SaaS Customer: “The pricing is a bit high.”

  • AI follow-up: “Could you share what specific features or usage made you feel that way about the pricing?”

  • SaaS Customer: “I’m not sure if the monthly cost is worth it.”

  • AI follow-up: “What alternative pricing options would feel fair for the value you receive?”

If you skip these context-based followups, you often end up with unclear responses, like “it’s too expensive” without any real guidance on what to fix or how to improve. Give it a try—generate a Pricing survey with the AI and see for yourself how the conversation goes deeper, naturally.

These followups transform a static form into a true conversational survey, which both customers and product teams appreciate.

Deliver your survey: landing page or in-product

The way you deliver your SaaS Customer Pricing survey influences the kind of feedback you get. Specific supports both modern options, tailored to use cases:

  • Sharable landing page surveys: Just copy and share the link in emails, newsletters, or Slack channels. Great for gathering broad pricing feedback from existing customers or leads outside your product. For instance, after a feature launch, invite users to share their Pricing perceptions via a dedicated landing page.

  • In-product surveys: Embed the survey directly into your SaaS app or website. Powerful for real-time feedback when a user interacts with your pricing page or tries to upgrade their plan. Catch users when Pricing is top of mind and collect richer, more contextual insights from active customers.

For most Pricing feedback from active SaaS customers, in-product surveys are especially effective: users can answer in the flow, right as pricing is relevant to them. But for larger outreach—like running experiments on pricing tiers or comparing usage patterns—a landing page survey is perfect for sharing widely.

Analyze survey responses instantly with AI

Analyzing survey feedback used to take ages. With Specific’s AI survey analysis and automated insights, you instantly see summarized findings and spot key patterns in SaaS Customer responses around Pricing. Features like automatic topic detection, GPT-powered insights, and the ability to chat with AI about your survey results make it simple to go from raw responses to actionable strategy. Learn more about how to analyze SaaS Customer Pricing survey responses with AI.

Create your Pricing survey now with AI

No more guesswork—click to generate your own SaaS Customer Pricing survey with AI in seconds and start collecting insights that drive smarter business decisions, right here from this page.

Try it out. It's fun!

Sources

  1. OpenView Partners. SaaS Pricing Insights: What the Top SaaS Companies are Doing.

  2. Cobloom. Ultimate SaaS Statistics – Must-Know SaaS Industry Trends.

  3. Crunch Marketing. SaaS Statistics: Growth, Revenue, Adoption and Key Trends.

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.