Here are some of the best questions for a SaaS customer survey about pricing, plus tips on how to create them effectively. We can help you build your survey in seconds—no hassle, just actionable insights.
Best open-ended questions for a SaaS customer survey about pricing
Open-ended questions are our go-to for uncovering the reasons behind a customer’s pricing perceptions. They let people share detailed feedback, highlight use cases, and bring up nuances we might miss with fixed choices. **Keep in mind:** Although open-ended questions deliver depth, they usually have a 41% lower response rate than closed-ended formats, so don’t overdo them if response volume is critical [2].
What factors have the biggest impact on your willingness to pay for our product?
Can you describe a past instance where the price of a SaaS product affected your purchase decision?
How would you compare our pricing to that of our competitors? Please elaborate.
Which plan features or limits provide the most value to you?
If you could change anything about our pricing model, what would it be and why?
What problems does our current pricing solve for you—or create?
Have you ever considered downgrading or upgrading because of price? Tell us more about what drove that thinking.
Can you walk us through your internal decision-making process when considering our pricing?
Is there a point where our pricing would feel “too high” or “too low”? Where is that threshold for you?
Have you had any unexpected costs or confusion related to pricing? If so, can you share details?
Best single-select multiple-choice questions for a SaaS customer survey about pricing
Single-select multiple-choice questions shine when you want to quickly quantify sentiment or identify trends. They’re also perfect for sparking a conversation—sometimes it’s easier for respondents to select a short option before diving into detailed feedback. For SaaS pricing surveys, mixing in these concise questions keeps things accessible while gaining structure.
Question: How do you perceive the value of our product compared to its price?
Exceptional value for money
Good value
Neutral
Poor value
Question: What would make you more likely to upgrade your current plan?
Lower price
More features
Increased usage limits
Dedicated support
Question: How clear is our pricing model to you?
Very clear
Somewhat clear
Confusing
Other
When to follow up with "why?" Whenever a choice leaves room for interpretation—like a respondent selecting "Confusing" on a pricing model question—following up with “why?” can uncover exactly what tripped them up. These “why” questions deepen our understanding, moving us past surface-level data into actionable territory.
When and why to add the "Other" choice? Always add "Other" if you suspect some respondents may have a perspective that doesn’t fit your listed options. It’s the gateway to discovering needs and feedback you never considered—especially when paired with a followup prompt to elaborate, which often reveals those golden, unexpected insights.
NPS for SaaS pricing: does it belong?
NPS (Net Promoter Score) is a classic for measuring overall loyalty and willingness to recommend—which directly connects to perceived value. For SaaS pricing, the NPS framework lets you link satisfaction with pricing and likelihood to refer, so you aren’t just measuring “are you happy with the price?" but “would you recommend us at this price?” That’s powerful for benchmarking pricing strategies over time or against competitors. You can instantly generate an NPS survey about pricing to get started quickly.
The power of follow-up questions
If there’s one secret ingredient behind truly valuable pricing feedback, it’s the follow-up question. We’ve written extensively about automated AI followup questions—they’re essential to clarifying ambiguous answers and collecting the context that turns raw feedback into actionable insights. Thanks to followups, the conversation feels natural, and teams can gather richer, more complete responses—even in busy SaaS environments. This real-time probing is a game-changer when comparing traditional survey forms to conversational surveys powered by AI, which can reach 80% completion rates [3].
SaaS customer: “It’s too expensive.”
AI follow-up: “Which part of the plan feels too expensive, and how does it compare to your expectations?”
How many followups to ask? In most cases, 2–3 followups are enough to get the context you need. It’s smart to set a maximum (Specific lets you automate this), and you can always let the survey skip ahead if a respondent has already given a complete answer.
This makes it a conversational survey where feedback feels like a dialogue, not a chore.
AI makes analysis effortless: With so much open-ended data, analyzing responses can be overwhelming—but with AI-powered response analysis, it’s a breeze. You can surface key pricing themes or segment opinions without hours of manual sorting.
If you want to see what it feels like, try generating a conversational survey and watch how smart, context-aware followups transform your results.
How to prompt ChatGPT for SaaS pricing survey questions
Great survey questions start with the right prompt, and AI works best when you give it rich context. To brainstorm, try the basic:
Suggest 10 open-ended questions for SaaS customer survey about Pricing.
But let’s get more specific with context, goals, or audience:
I manage a B2B SaaS with freemium and enterprise tiers. Our main goal is to test if our pricing model fits different customer segments and identify what drives purchase for each. Suggest 10 open-ended questions for a pricing feedback survey.
Branch out with category prompts:
Look at the questions and categorize them. Output categories with the questions under them.
Finally, for targeted research:
Generate 10 questions for the “Feature Value” and “Price Sensitivity” categories.
What is a conversational survey, and how does AI help?
Conversational surveys aren’t your grandfather’s forms. Instead of static, impersonal lists, they mimic a real conversation—guided by AI, with back-and-forth exchanges and intelligent followups. SaaS customers answer like they’re chatting with a product expert, so you get fuller, more accurate responses.
Manual Surveys | AI-Generated Conversational Surveys |
|---|---|
Rigid, one-way format | Feels like a real-time chat |
No dynamic probing or clarification | Ask context-aware followups automatically |
Lower engagement, especially on mobile | Mobile-friendly, drives high completion |
Difficult to analyze open text | Responses summarized and grouped by AI |
Why use AI for SaaS customer surveys? You capture richer data, remove friction, and the AI survey builder can pull together a research-grade survey in seconds—no scripting, no manual editing. Plus, with response rates as high as 80% for conversational (chatbot-style) surveys [3], you’re maximizing your research ROI while making the experience more inviting.
If you want a full guide, see our step-by-step on how to create a SaaS customer pricing survey—including real-world examples and tips for customization.
Specific offers a best-in-class user experience—our conversational surveys make collecting and sharing pricing feedback feel seamless for everyone involved.
See this Pricing survey example now
Experience how quick, deep, and actionable SaaS pricing research can be. Generate a survey in seconds, uncover hidden insights, and enjoy a smarter way to gather and analyze feedback.