This article will guide you on how to create a SaaS customer survey about pricing, quickly and effectively. With Specific, you can build such a survey in seconds using our AI-powered tools. Just generate your survey and start gathering insights instantly.
Steps to create a survey for SaaS customers about pricing
If you want to save time, just generate a survey with Specific. In reality, it's this simple:
Tell what survey you want.
Done.
You don't even need to read further. The AI takes care of structuring the survey with expert-level knowledge, including automatic follow-up questions for deeper insights, all in a conversational format. For those who want to tweak the details or learn more, keep reading about how to create high-performing SaaS customer surveys. For more flexible options, check out the AI survey generator for any custom survey needs.
Why SaaS customer pricing surveys matter
If you're not regularly listening to your customers about pricing, you’re missing out on game-changing opportunities. The importance of SaaS customer recognition surveys boils down to a few powerful benefits:
Understanding actual price sensitivity. Prices that seem reasonable to your roadmap team might be perceived as out of reach to users, but you won't know unless you ask.
Validating value versus cost. Honest feedback highlights which features or value props justify the cost from a user's perspective.
Prioritizing development and packaging. Customer-driven insights help you tweak tiers, add-ons, and price anchors to match market demand.
It’s not just a nice-to-have: surveys make pricing decisions data-backed rather than guesswork. But watch for survey fatigue—research shows longer surveys (over 15 questions or 10 minutes) sharply lower response rates. Keep it short and targeted for the best results. [1] If you’re not doing this, you might be missing out on essential signals that inform your pricing, packaging, and customer retention.
Want to go deeper on survey best practices? Check out our guide on the best questions for SaaS customer pricing surveys.
What makes a good survey on pricing?
The goal is honest, actionable feedback. You get that with clear, unbiased questions written in a friendly, conversational tone—so users feel comfortable giving real answers instead of defaulting to politeness or skimming through. The quality of your survey results is tied directly to two key metrics: high response rates and high-quality, insightful answers.
Bad Practices | Good Practices |
|---|---|
Unclear, jargon-filled questions | Simple, direct phrasing |
Leading or biased wording | Neutral, unbiased language |
Too many questions (15+) | Short, focused (under 10 min) |
No follow-up prompts | Conversational follow-ups |
Remember, the best SaaS pricing surveys feel like a quick, honest chat—not an interrogation. Surveys sent within 24 hours of the latest customer interaction net significantly more accurate and actionable feedback, so timing matters here as well [2].
What are question types with examples for SaaS customer survey about pricing?
Mixing up your question types is the secret sauce for a high-quality SaaS customer pricing feedback survey. Here’s how to do it:
Open-ended questions encourage detailed, authentic feedback. Use these when you want to uncover motivations or pain points. They’re best for follow-up or deeper understanding.
What would make you consider upgrading to the next pricing tier?
What’s the main reason you might find our pricing too high or too low?
Single-select multiple-choice questions guide users to give structured answers, making analysis easy for patterns. Use these when you want to quantify trends, but don’t overdo them. For example:
When you first saw our pricing, what was your initial reaction?
Great value
About right
Seems high
Not sure
NPS (Net Promoter Score) question is excellent for quantifying loyalty and understanding the “why” behind a customer’s attitude toward your pricing. To generate an NPS survey for SaaS customers about pricing, try this NPS survey generator. Example:
On a scale of 0-10, how likely are you to recommend our product to a colleague based on its current pricing?
Followup questions to uncover "the why". Sometimes a customer’s first answer is vague. Follow-up questions clarify and gather context for rich, actionable insights. Let the survey naturally ask for clarification, like:
You said our pricing “seems high”—which feature or aspect feels least worth the price?
You rated us a 5 for value—can you share what you’d want improved?
For more example questions and creative ways to phrase them, see our article on best questions for SaaS customer pricing surveys. You’ll also find practical tips on how to make them conversational and unbiased.
What is a conversational survey?
Conversational surveys feel like real, two-way chats—not stale forms. Instead of cold, rigid question sequences, you’re engaging respondents in natural conversation. That connection keeps people attentive, honest, and motivated to finish. With AI survey generation, you’re also miles ahead of manual survey builders. The AI uses best-practice frameworks and context-driven probing, making every question and followup feel intentional.
Manual Surveys | AI-generated Surveys (Conversational) |
|---|---|
Static, one-size-fits-all | Personalized, dynamic followups |
Time-consuming to design | Ready in seconds via AI |
No context-aware clarifications | Contextual, smart probing |
Why use AI for SaaS customer surveys? AI survey examples instantly reflect expert-driven structure and adapt to respondents in real time. With Specific, the conversation feels easy for the user and efficient for the creator—plus, analyzing responses is a breeze thanks to built-in AI intelligence. These AI-generated survey examples produce higher completion rates and sharper insights, with less manual effort.
Specific creates the smoothest user experience in the conversational survey space. If you want to see the detailed process, explore our in-depth tutorial on how to create a survey step-by-step.
The power of follow-up questions
Automatic follow-up questions are the game-changer for conversational surveys. Specific’s AI surveys ask smart, context-driven followups on the fly—just like a skilled researcher would—ensuring you never end up with shallow, incomplete feedback. These automated followups mean you don’t have to chase down vague responses by email, saving you and your team hours. The conversation feels natural and “chatty,” which lifts the quality of data you collect. Curious to learn how it actually works? See our overview on automated followup questions in Specific surveys.
SaaS customer: “Price feels kind of high.”
AI follow-up: “Can you share which feature or element feels least worth the price to you?”
How many followups to ask? Usually, 2-3 followup questions are enough for complete context. With Specific, you can set a limit so respondents never feel overwhelmed—and let the AI move on when it gets the insight it needs.
This makes it a conversational survey: Automated followups enable truly interactive, two-way surveys. Respondents feel heard, not just “processed.”
AI survey response analysis is now incredibly simple—even when you have lots of detailed, open-ended replies. With Specific, you can easily use AI to summarize and chat about the survey results. Dive deeper into this in our guide on how to analyze responses from SaaS customer pricing surveys using AI.
AI followups are a game-changer. Go ahead and generate a survey to experience the magic firsthand.
See this pricing survey example now
Don’t wait—see how fast you capture real SaaS customer feedback on pricing with an engaging, conversational survey. Spark richer conversations and act on insights immediately with expert-built logic and AI-powered analysis.