Survey template: Customer survey about website usability

We all know how important it is to really understand what makes—or breaks—your customer’s experience with your website. **Use and try this conversational AI survey template for website usability,** powered by Specific, and finally get deeper feedback with none of the hassle.

What is a conversational survey and why AI makes it better for customer feedback

Creating effective customer website usability surveys often feels overwhelming—standard forms are clunky, people drop off, and responses are shallow. That’s where a conversational AI survey template changes the game. At Specific, we designed our surveys to feel like a natural, chat-style conversation, not a form.

A conversational survey adapts in real time to what your customer says—no two experiences are exactly alike. The AI builds on each answer, probing for clarification or emotion just like a skilled researcher. This means your feedback isn’t just easy to collect—it’s more meaningful.

Here’s why it matters:

• AI-powered surveys deliver 70%–80% completion rates, compared to the 45%–50% you’d get from a traditional survey form, because the conversation feels relevant and keeps people engaged. [1]

• They also cut abandonment rates in half—from up to 55% down to 25%—by adjusting questions to fit the person answering, right when it matters most. [1]

Let’s break down the benefits:

Why use AI for customer surveys?

AI survey generation saves you tons of setup time, but its real strength is in richer, more honest customer stories. With Specific, the UI is simple and chat-first, so both you and your customers breeze through—no confusing steps, no survey fatigue. And each response is treated as uniquely as your customer.

Curious what questions to ask in a website usability survey? We’ve covered the best practices here. Want to see how to easily create your own? Take a look at how to create a customer usability survey with AI.

Automatic follow-up questions based on previous reply

Specific’s secret weapon? **Automatic AI follow-up questions** that adapt instantly to what your customer just said. The AI doesn’t just move to the next scripted question—it listens, probes, and nudges for clarity or depth, just like a great interviewer. This is the heart of a conversational survey, making every answer count and building context that would otherwise be lost.

Without automated follow-ups, you risk getting vague, partial answers—then burning extra hours emailing customers for “just one more detail.” Here’s an example:

• Customer: “The site’s search was frustrating.”

• AI follow-up: “Can you tell me a bit more about what made the search frustrating for you? Was it the speed, the results, or something else?”

• Customer: “Checkout was confusing.”

• AI follow-up: “What specifically felt confusing during checkout? Did you find any steps unclear or unexpected?”

It’s easy to see how smart follow-ups—generated in the moment—turn half-baked feedback into gold. Instead of chasing details later, you get richer context now, so you can immediately identify and solve real usability blockers. Want to know how this works? Learn more about automatic AI follow-up questions and try generating your own survey to experience it firsthand.

Thanks to these dynamic follow-ups, your survey isn’t one-sided—it’s a true conversation, always in flow.

Easy editing, like magic

No more wrestling with endless question lists or rewrites. With Specific’s AI survey editor, you just chat your changes to the AI: “Add a question about mobile usability,” or “Make the tone friendlier.” The editor instantly reshapes your survey with expert logic and best-practice language—so you spend your time on insights, not formatting.

Editing takes seconds, not hours. If you want to create a completely custom survey from scratch, use the AI survey generator—just describe your goal and let the AI handle the rest.

Survey delivery: landing pages or in-product

Getting actionable feedback means reaching customers where they’re most likely to share. Specific offers two delivery options, each with powerful use cases for website usability:

• Sharable landing page surveys:

  • Best for reaching customers post-purchase, via email, on social, or through popup links.

  • Quickly collect feedback from site visitors after support interactions, or following new feature updates.

  • Simple URL makes it easy to share with segments or post to communities.

• In-product surveys:

  • Embed directly in your app or site as a non-intrusive widget.

  • Gather contextual feedback at the right moment—like after users complete a task, hit a dead end, or on exit intents.

  • Great for SaaS or e-commerce sites focused on optimizing the onboarding flow or checkout UX.

Because website usability is all about the real, in-the-moment experience, in-product surveys are especially effective for high-quality customer feedback—even as users are navigating your site.

Automated survey insights: AI analysis in seconds

Analyzing survey responses doesn’t have to mean hours in Excel. Specific’s AI survey analysis features instantly summarize what customers are really saying, detect common usability themes, and give you a clear, actionable report. The AI processes survey feedback up to 60% faster than manual crunching, so you get to work fixing pain points right away[2]. Built-in tools like chat with AI about responses and automatic topic detection surface hidden insights and help prioritize improvements.

If you want a deep dive, check out this practical guide on how to analyze customer website usability survey responses with AI.

Use this website usability survey template now

Start with a few words, get a complete customer usability survey ready to send, and see how AI-powered conversational surveys make collecting and acting on feedback easy—no more guesswork, lost detail, or laborious analysis.