Survey example: Customer survey about website usability

This is an example of a Customer website usability AI survey—see and try the example to experience how a conversational approach helps you collect richer feedback instantly.

Designing effective customer website usability surveys is hard—traditional forms frustrate people, don’t ask the right follow-ups, and usually leave you with vague answers.

At Specific, we obsess over making conversational, AI-driven surveys that finally solve these issues and turn every user response into sharp, actionable insights.

What is a conversational survey and why AI makes it better for customers

Let’s face it: getting quality feedback on website usability from customers is a real challenge. People abandon long, rigid forms or drop off before they finish, and if you’re lucky, you end up with incomplete responses. We wanted to change that—so we built a conversational survey approach powered by AI that feels intuitive and personal, not like filling out a boring questionnaire.

Conversational surveys exchange answers in a natural, chat-like flow. The AI adapts to what customers say, creating a more engaging and relevant experience from start to finish. That’s a huge reason AI survey examples consistently outperform traditional survey methods: studies show AI-powered surveys reach completion rates of 70–90%, compared to 10–30% for traditional forms, with much lower abandonment too. [1] When customers feel the survey “gets” them, they stick with it—and you get results that actually reveal what needs fixing on your website.

Why use AI for customer surveys?

• More engaging: Chat-style feels approachable, boosting response rates and data quality.

• Smarter questions: The AI adapts questions and tone, making every survey feel tailored to your customer.

• Answers with context: Automatic follow-ups get beyond “it was fine” to true needs and blockers.

Specific delivers the best experience in conversational surveys—making it effortless for both you and your customers. Want tips for getting the most out of your questions? Check our guide on what to ask in a customer website usability survey for expert advice.

Automatic follow-up questions based on previous reply

The secret sauce behind our AI survey example is automated follow-up questions. Specific’s AI acts like a skilled interviewer—asking real-time, intelligent follow-ups based on what each customer just shared. It’s how you move from fuzzy comments (“the navigation was confusing”) to sharp insight (“the cart icon disappeared after I filtered items”).

Manual follow-ups are slow and rarely happen. With Specific, AI-powered follow-ups kick in instantly, probing gently and clarifying to uncover the full story. This not only saves huge amounts of time (goodbye, chasing users for clarification by email), but it also makes the conversation feel more human and less transactional. Here’s how a typical exchange looks:

• Customer: Sometimes I get lost looking for help options.

• AI follow-up: Could you share a specific situation where you got lost? Was it on a particular page or while using a certain feature?

• Customer: The checkout was slow.

• AI follow-up: When you say the checkout was slow, was it loading times or steps in the process that took too long?

Without these clarifications, you’d just have a pile of complaints and no direction. Specific automates this step with AI-powered follow-up questions—making survey conversations feel effortlessly natural. Try generating a survey yourself to see this difference in action—or build one from scratch on any topic.

Smart follow-ups turn a simple survey into a true conversation—this is what makes it a conversational survey, not just a form.

Easy editing, like magic

Editing your customer website usability survey is as easy as chatting—the AI survey editor lets you tweak any question or add personal touches with a quick prompt. Just describe what you want (“add a question about mobile navigation,” “make the tone more casual”) and the AI handles the rest, bringing expert-level structure and consistency.

No more reworking forms or wrestling with rigid templates. You can change survey length, adjust tone, or add probes in seconds—see it in action at AI survey editor.

Two ways to deliver customer website usability surveys

You can instantly deliver your conversational survey in the way that fits your user research:

• Sharable landing page surveys: Send a link via email, chat, or newsletter—perfect for collecting feedback from groups of customers after a new release, or after site changes.

• In-product surveys: Embed directly in your website or app as a chat widget. This is ideal for catching users “in the moment”—right after they complete a task or hit a snag, so you get immediate, contextual feedback about your website usability.

For website usability, in-product is usually the most insightful—users are still “in context” and responses are much fresher. Both options are quick to set up, and you can mix and match as your research needs evolve.

AI survey analysis: instant, actionable insights

Analyzing survey responses with AI in Specific is a game-changer. Instead of slogging through spreadsheets, our AI summarizes every answer, finds recurring usability issues, and highlights what matters most. You get:

• Automatic topic detection—spot what frustrates users most

• Chat directly with AI about results with AI survey response analysis

Dig deeper into best practices on how to analyze customer website usability survey responses with AI and turn user feedback into quick wins for your site.

See this website usability survey example now

Don’t miss out—see how an AI-driven, conversational survey actually works for customer website usability. Get more reliable data, happier respondents, and clear, prioritized insights with Specific.