Customer survey about website usability

Building a high-quality Customer Website Usability survey can be daunting, but you can generate one with AI in seconds, right here, at no cost. Specific, the expert in conversational AI surveys, makes it a breeze—just click to start.

Why Customer website usability surveys matter

If you’re not collecting feedback on your website’s usability, you’re missing a massive opportunity to understand where your site helps (or frustrates) your Customers. The stakes are high: 88% of online shoppers are less likely to return after a bad user experience [1]. That means a confusing button or slow page could cost you business you may never get back.

Usability isn’t just about clean design. It’s about building trust, removing friction, and making every interaction as effortless as possible. Only about 55% of companies even bother to conduct website usability testing [2], so if you’re in the other half—your competitors may already be ahead.

• Bad usability drives customers away. 89% of users will go straight to a competitor after a negative experience [3].

• Great UX pays off. With every dollar invested in good UX, companies see a 9,900% return on investment [1].

• Small changes matter. Better UX design can drive conversion rate improvements of up to 200% [1].

Effective Customer website usability surveys are how you pinpoint the real issues and opportunities—turning anonymous friction into actionable insight.

The edge of an AI survey generator

Traditional Customer feedback forms are clunky, easy to skip, and rarely dig deeper than surface-level complaints. By contrast, an AI survey generator—like what we provide at Specific—produces high-quality, conversational surveys that adapt in real time. You simply describe what you need, and the AI builds an expert-level survey in seconds instead of hours.

Here’s a quick comparison:

Why use AI for Customer surveys?

• Generates better questions tailored to website usability topics

• Adapts in real-time as users respond

• Makes the process seamless—for both creators and survey-takers

Specific’s AI survey generator is purpose-built for conversational usability surveys, delivering a user experience that feels more like a well-run interview and less like a form. The result? Higher quality feedback, more completed surveys, and deeper insights—fast.

Interested in a step-by-step guide? Check out our article on how to easily create a Customer website usability survey with AI.

Designing questions that drive real insight

When it comes to extracting useful feedback, the quality of your survey questions makes or breaks your results. At Specific, our AI harnesses proven best practices to craft questions that cut through the noise and avoid the common traps.

Let’s break it down with an example:

• Bad question: “Was our website good?” (Too vague; doesn’t prompt detail or actionable critique.)

• Good question: “What part of our website, if any, did you find confusing or difficult to use?”

Specific’s AI survey editor avoids generic or leading questions. Our approach maximizes clarity and helps you discover whether users struggle with navigation, page speed, or even more subtle issues like unclear CTAs—consider that 70% of small business sites don’t even have a CTA on their homepage [2].

If you want to write better questions yourself, here’s a quick tip: Always tap into specific behaviors and feelings (“What did you look for that you couldn’t find?”) instead of asking for vague ratings. Want more ideas? Explore the best Customer website usability survey questions in our detailed guide.

Automatic follow-up questions based on previous reply

Here’s where the conversational survey really shines: Specific’s AI survey generator doesn’t just stop after a single answer. Our AI listens and immediately asks smart, relevant follow-up questions based on the Customer’s replies—just like a skilled researcher would in a real conversation. This turns one-dimensional answers into a full picture, without email back-and-forth or endless scheduling.

Consider what happens when you skip follow-ups:

• Customer: “The checkout was confusing.”

• Result (no follow-up): You don’t know what step tripped them up, so you can’t fix it.

• AI follow-up: “Can you describe which part of the checkout process felt confusing or what you expected to happen?”

Automated probing saves your team time, brings clarity, and surfaces actionable next steps to improve your website usability. Experience the difference—try generating a survey and see these conversational follow-ups in action.

Follow-ups transform a static survey into an organic conversation—a true conversational survey.

How to deliver Customer website usability surveys

Once your Customer website usability survey is ready, delivering it at the right time is key. With Specific, you have two flexible options:

• Sharable landing page surveys: Perfect for emailing to customers, posting in support communities, or sharing on social media. This approach makes sense when you want broad reach beyond your product users or need feedback after a specific event (like a new feature launch).

• In-product surveys: Best for catching Customers in the moment, right after they engage with your website. It’s ideal when you want feedback on a new checkout process, navigation design, or overall experience—while it’s still fresh in the user’s mind.

The choice depends on when and where you need input. For website usability, in-product delivery often gives more accurate, contextual responses, but landing pages work well if you want feedback from users who may not have completed a particular journey.

Analyzing Customer survey responses with AI

Once responses roll in, let AI do the heavy lifting. Specific’s AI-powered survey analysis instantly finds patterns, highlights key themes, and gives you concise summaries. For those who love to dig deeper, you can chat directly with the AI about results and see exactly what’s driving delight—or friction. Say goodbye to messy spreadsheets or missed signals. If you’re curious, check out our guide on how to analyze Customer Website Usability survey responses with AI.

Create your Website Usability survey now

Generate your own Customer Website Usability survey with AI in seconds—click, customize, and start uncovering real insights right now.