Survey example: SaaS Customer survey about onboarding experience

This is an example of an AI survey about SaaS customer onboarding experience—see and try the example now.

Making a good SaaS customer onboarding experience survey is tough. It’s easy to end up with low participation and flat insights that don’t drive real change.

At Specific, we’ve created powerful tools so you can build engaging surveys and get deep feedback with less effort. All the survey tools you see here are part of Specific.

What is a conversational survey and why AI makes it better for SaaS customers

We all know it's challenging to create onboarding surveys that people actually want to complete. Most survey forms suffer from low response rates—often between just 5% and 15%—leaving you with thin, unreliable data and little context about your users’ onboarding journey. AI survey generators, especially in the form of conversational surveys, change the game completely.

Conversational surveys use AI to interact dynamically with SaaS customers, adapting to each person’s responses in real time. This leads to a much more engaging experience, where respondents feel heard rather than interrogated. Unlike old-school static forms, conversational surveys simulate a natural chat and guide people to provide thoughtful, richer feedback.

Here's how it compares at a glance:

Why use AI for SaaS customer surveys?

• AI surveys get higher completion rates and deeper responses, giving you a real sense of what onboarding is like for your users—rather than just collecting surface-level data [2].

• Personalization in onboarding increases customer satisfaction by up to 20% [3], so tailoring surveys to each respondent is essential.

• Automating survey creation and analysis saves tons of time for SaaS teams. 62% of companies using automation saw a 10% bump in customer satisfaction [4].

Specific offers the best user experience for conversational surveys—making feedback collection smooth for both you and your customers. If you want to dig deeper, here’s a guide to the best questions for SaaS customer onboarding surveys. Or try creating your own survey from scratch with our AI survey generator.

Automatic follow-up questions based on previous reply

Specific uses AI to ask smart follow-up questions in real time, based on each customer's previous answer. This is what makes the whole survey feel like a conversation with an expert who’s genuinely interested in your onboarding experience. Instead of just collecting half-baked responses, we draw out the “why” and “how”—so you see what really matters to users.

For SaaS teams, this means:

• No more manual follow-ups via email just to understand what the customer meant

• You get richer insights in a fraction of the time

• Every survey flows naturally—people feel understood and usually give more thoughtful answers

Here’s an example:

• SaaS customer: "The onboarding felt confusing."

• AI follow-up: "What part of the onboarding process was unclear or needed more guidance?"

Without that follow-up, you’d have an unclear complaint with no actionable detail—leaving your team guessing what to improve. To experience the difference, try generating a survey yourself and see how natural it feels. You can learn more about this feature here.

Follow-ups make the entire process conversational, so every AI survey example becomes a true two-way exchange.

Easy editing, like magic

Editing your SaaS onboarding survey on Specific is almost as easy as texting a friend. You just tell the AI—right inside a chat—what you want to change (like “add a question about welcome emails” or “make the tone more friendly”). The AI edits your survey instantly, using its expert knowledge so you don’t have to fiddle with forms or logic. It’s the fastest way to craft or perfect your survey—edits take seconds, not hours. Try the AI survey editor for yourself.

Survey delivery: landing page or in-product

Delivering your onboarding experience survey is flexible with Specific. You can:

• Sharable landing page surveys—send a link to your customers right after they’ve completed onboarding, or include it in a welcome sequence email

• In-product surveys—embed the survey directly inside your SaaS app, prompting people to share feedback exactly when the onboarding experience is fresh in their mind

For onboarding, in-product delivery is often ideal—users can provide in-the-moment feedback right after each key onboarding step. If you’re looking for broad feedback or internal reviews, landing page surveys work great too.

AI-powered survey analysis—insights in seconds

With Specific, you never need to wade through messy spreadsheets. Our AI-powered survey analysis instantly summarizes every response, detects key themes, and draws out actionable insights—letting you unlock patterns in onboarding experience feedback at a glance. You can even chat directly with AI about your results for deeper understanding. Learn how this works in detail: how to analyze SaaS customer onboarding experience survey responses with AI. No manual work required—just rich, automated survey insights to help you act faster.

See this onboarding experience survey example now

See how a real conversational AI survey works and discover hidden insights in your onboarding flow—test the experience now, and instantly understand what your SaaS customers really think.