SaaS Customer survey about onboarding experience

Create expert-level survey by chatting with AI.

We know how crucial the onboarding journey is, but designing a high-quality SaaS Customer onboarding experience survey shouldn't be a time-consuming chore. You can now generate a tailored survey with AI in seconds—just click a button, right here on this page, and get started for free with Specific's conversational survey tools.

Why onboarding experience surveys matter for SaaS Customer teams

If you’re handling onboarding, you already know feedback is essential—but the stakes are even higher than most people realize. For SaaS Customer teams, getting onboarding right decides everything from retention to brand reputation.

Here are the top reasons you can’t afford to skip these surveys:

  • 80% of customers say the onboarding experience influences their decision to stay or leave a product. Miss the mark, and you risk losing most new users outright. [1]

  • 68% of users report abandoning products due to poor onboarding—that’s two out of three walking out the door if you’re not listening. [1]

  • If customers don’t understand your product, more than half—55%—will stop using it. [1]

  • Onboarding failures often trace back to clarity: 65% of failures are due to lack of clarity. Direct feedback surfaces exactly what’s unclear. [1]

  • 78% of companies track onboarding success through customer feedback surveys. If you’re not running regular surveys, you’re missing out on industry-standard improvements [1]

The importance of SaaS Customer recognition surveys and onboarding feedback is impossible to overstate. If you aren’t asking about onboarding and acting on real responses, you’re leaving retention, loyalty, and revenue on the table. Missed opportunities cost you users—and competitors are already listening and iterating based on what their customers tell them.

For more on what to ask, check our guide to the best questions for a SaaS Customer onboarding experience survey.

The advantage of using an AI survey generator for SaaS Customer onboarding experience

Let’s face it: building effective onboarding surveys from scratch is hard, slow, and often leaves you guessing at what questions will actually drive insight. This is where Specific’s AI survey generator changes the game entirely.

Why use AI for SaaS Customer surveys?

  • AI creates expert-level, audience-specific questions in seconds—no survey experience required.

  • AI survey builder adapts to your context, making every survey feel personalized and relevant to each SaaS Customer’s onboarding experience.

  • You avoid copy-paste traps and generic templates—AI brings current best practices and real conversational flow to your surveys.

  • Specific’s AI conversational surveys are interactive, engaging both the survey creator and the respondent for higher quality answers.

Manual Survey Creation

AI Survey Generator (Specific)

Time-consuming setup and question writing

Instant survey generation with expert-level questions

Limited by your own expertise and bias

AI leverages industry best practices, adapts to context

Static, often impersonal form-based experience

Conversational, engaging survey flow boosts response quality

Follow-up questions require extra effort and logic

AI asks contextual follow-ups automatically in real time

Specific leads in user experience for conversational surveys—making feedback easy, engaging, and actionable for SaaS teams and their customers. Everything’s designed so you can focus on decisions, not forms. If you’re curious about the survey creation process, check our in-depth guide on how to create a SaaS Customer onboarding survey using AI.

Designing questions that drive real insight—how Specific helps

Great survey questions get to the “why” behind your users’ actions, not just the “what.” That’s where most people go wrong—vague or leading questions lead to vague answers. Here’s what we mean:

  • Bad: “Did you like the onboarding?” (This tells you nothing useful if they answer ‘yes’ or ‘no’.)

  • Good: “What is one thing that confused you during onboarding, and what would have helped clarify it?” (Open-ended, actionable, and focused on real pain points.)

With Specific, our AI helps you avoid pitfalls like:

  • Leading or biasing language that produces predictable answers

  • Overly broad questions that frustrate respondents

  • Missing the “so what” factor—why the answer matters


The AI survey builder uses best practices and live context to design insightful questions, not just checkboxes. One actionable tip for you: focus every question on clear decisions you can make from the answers. If you’re not sure how to do this, let Specific generate your survey or learn more about smart question design in our expert guide.

You can always use our intuitive AI survey editor (see how it works) to tweak your questions conversationally—just tell the AI what you want, and watch it upgrade your survey instantly.

Automatic follow-up questions based on previous reply

Static surveys miss the mark when a SaaS Customer’s answer is ambiguous or incomplete. This is where Specific’s conversational AI shines. Our tool automatically asks smart, real-time follow-up questions based on previous replies—just like a great researcher would. Here’s why it matters:

  • You get richer, more complete insight on customers’ onboarding experience.

  • The survey feels natural—not like a boring form or impersonal checklist.

  • You save hours chasing people down for clarification—follow-ups happen instantly and conversationally.

Imagine you don’t follow up:

  • SaaS Customer: “The setup was confusing.”

  • No follow-up: (You’re left guessing what part was confusing, and how to fix it.)

Now with Specific’s AI-powered follow-ups (generated on the spot):

  • SaaS Customer: “The setup was confusing.”

  • AI follow-up: “Can you tell me what specific part of the setup was unclear, or where you got stuck?”

This is the conversation-first approach—no more unclear, surface-level answers. You’ll see the full context, get actionable insights, and improve onboarding fast. Give it a try: generate your onboarding experience survey and experience automatic follow-ups in action (learn more about this feature here).

Because of AI follow-ups, every survey becomes a real, engaging conversation—not a one-way form. That’s the magic of a modern conversational survey.

Distributing your onboarding experience survey to SaaS Customers

Even the best survey won’t help if it isn’t delivered the right way. With Specific, you have two powerful channels—both tailored for SaaS Customer onboarding experience:

  • Sharable landing page surveys: Great for emailing your new users, sharing in onboarding portals, or posting in customer communities. Just generate the unique link and reach people wherever they are.

  • In-product surveys: Perfect for catching SaaS Customers during or after onboarding, right inside your app. Trigger surveys at key onboarding checkpoints, after setup, or once the first feature is used. This method yields high response rates—right in the user’s flow.

For onboarding experience feedback, in-product delivery is often the most effective. You reach users in context, so their feedback is timely and specific. Still, a sharable landing page survey covers those who missed in-app or use other channels. Choose what fits your users and workflow best.

AI-powered analysis: actionable insights from every response

After you’ve gathered feedback, the real value comes from turning answers into action—fast. Specific’s AI survey analysis features instantly summarize every response, pull out key themes, and make sense of the data for you. No more wrestling with spreadsheets or manual tag-and-sort tasks.

This includes automatic topic detection and the ability to chat with AI about your survey results—it’s like having a research analyst on-demand. Want to know how to analyze SaaS Customer onboarding experience survey responses with AI? Check this guide for pro tips.

Create your onboarding experience survey now

It’s time to hear from your SaaS Customers—generate your onboarding experience survey with AI in seconds and start collecting actionable feedback that moves the needle.

Try it out. It's fun!

Sources

  1. Cloud Coach. 51 Statistics You Need to Know: The State of SaaS Onboarding and Implementation

  2. ZipDo. Customer Onboarding Statistics

  3. Gitnux. Customer Onboarding Statistics

  4. Business Dasher. Customer Onboarding Statistics

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.