Survey example: SaaS Customer survey about integration needs

This is an example of an AI survey built for SaaS customers about their integration needs—see and try the example to experience conversational surveys yourself.

Most SaaS teams struggle to capture detailed feedback on integration priorities and pain points using traditional survey tools, making it hard to define what users actually need.

At Specific, we lead the way in conversational, AI-driven surveys that dig deeper and make collecting rich SaaS customer insights effortless. Every tool here is a product of Specific’s expertise in next-gen feedback.

What is a conversational survey and why AI makes it better for SaaS customers

We all know the pain: you spend hours crafting a customer survey, hoping to learn how people really use your SaaS integrations, only to get short, incomplete answers—or worse, most people don’t finish at all. That’s because traditional surveys often feel like chores, not conversations.

Conversational surveys, especially when AI-powered, solve this. They feel more like a helpful chat than an interrogation, asking smart follow-up questions in real time based on the respondent’s input. The result? More people finish the survey, and the answers are richer, more insightful, and more actionable.

A recent analysis found that AI-driven conversational surveys reach completion rates of 70-90%—a major leap over the 10-30% we see with old-school form surveys. That’s partly because abandonment rates drop dramatically with conversational formats (down to 15-25% vs. 40-55%) [1][2]. This matters for SaaS companies, where every lost response means missed customer voice.

Here’s a simple side-by-side:

Why use AI for SaaS customer surveys?

• The AI makes surveys feel personal and relevant—respondents stay engaged.

• It can instantly tailor follow-up questions, making each answer more useful.

• You get richer data without spending hours scripting or guessing what to ask next.

• Data quality improves: studies show AI-moderated responses are up to 4.1x longer and more informative than standard online survey answers [3].

Specific’s conversational surveys are built to offer this best-in-class experience, for both the person running the survey and the SaaS customer responding. If you want a complete guide to what questions to ask, check best questions for SaaS customer survey about integration needs.

Want to create your own? Jump straight to our AI survey generator and see how different it feels vs. manually building a form. Or for detailed steps, see how to create saas customer survey about integration needs.

Automatic follow-up questions based on previous reply

Here’s something that really sets Specific’s AI surveys apart—automatic, intelligent follow-up questions. As soon as a SaaS customer gives an answer, the AI instantly and naturally asks for clarification, elaboration, or specifics, just like a smart product researcher would. This means no more going back and forth over email to chase missing details, and no more one-sentence answers that leave you guessing what users actually mean.

Here’s what happens when there aren’t any follow-up questions:

• SaaS Customer: “We need better integrations.”

• The survey stops there—now you have no idea what they actually want.

And what happens with Specific’s AI-powered follow-up:

• SaaS Customer: “We need better integrations.”

• AI follow-up: “Can you share which specific tools or platforms you’d like to integrate with our product?”

Try generating a survey with automatic follow-ups and see how much deeper your responses go (here’s how this feature works).

These natural follow-ups turn every survey into a real conversation. That’s what makes this an AI-powered conversational survey.

Easy editing, like magic

Tweaking your survey is as simple as chatting. Just type what you want to change—add a question, adjust the wording, or update the follow-up logic—and the AI instantly edits with deep subject-matter knowledge. No need to rebuild questions from scratch or wrestle with complicated survey tools. Editing surveys with AI means you get the perfect question flow, every time, in seconds.

Delivering to SaaS customers: flexible and targeted

With Specific, you have two powerful ways to deliver your integration needs survey to SaaS customers:

• Sharable landing page surveys—Perfect for sending via email, newsletter, or customer community. Great when you want feedback from all your users or a select group, without any coding or setup. Just share the link.

• In-product surveys—Place the survey directly inside your SaaS app, reaching customers in the moment, right when they’re thinking about integrations (e.g., after using an integration feature or during onboarding). This is ideal for capturing context-aware feedback and boosting response rates within your actual product.

If you want to segment responses based on user types or behaviors, in-product surveys give you powerful targeting—right down to which integration features they’ve tried.

AI makes analyzing survey responses effortless

Once responses are in, Specific’s AI survey analysis goes to work. Instantly, it summarizes all replies, identifies key themes, and surfaces actionable insights. Features like automatic topic detection and the ability to chat with AI about your results (imagine asking “What’s the main pain point for integration?” and getting an instant summary) eliminate any need for crunching spreadsheets or manual reading.

If you want to see detailed steps, check our guide on how to analyze SaaS customer integration needs survey responses with AI or learn more about AI survey response analysis.

See this integration needs survey example now

Experience firsthand how AI surveys can transform SaaS customer research—see the conversational integration needs survey in action and discover real, usable insights your old survey tool would miss.