Best questions for saas customer survey about integration needs

Here are some of the best questions for a SaaS Customer survey about integration needs, plus tips on how to create them. If you want to build these surveys fast, you can use Specific to instantly generate detailed, conversational surveys with AI follow-ups for richer insights.

Best open-ended questions for SaaS Customer survey about Integration Needs

Open-ended questions help us understand customer pain points, desired integrations, and the nuances behind their decisions. They’re essential when we want full context and genuine stories, rather than just a score or checkbox. That said, open-ended questions usually get fewer responses, so balance them thoughtfully—Pew Research found open-ended survey questions can have nonresponse rates as high as 50%, while closed-ended ones typically stay between 1–2% [1]. We recommend using open-ended questions early to invite big ideas, then narrowing in with specifics.

1. What other tools or platforms do you regularly use alongside our product?

2. Can you tell us about a time when you needed an integration that we don’t currently support?

3. Which integrations would save you the most time or reduce manual work?

4. What challenges have you faced when trying to connect our software with other tools?

5. Describe your ideal workflow—how should our product interact with your existing tools?

6. What data, features, or processes would you like to see shared between our software and other apps?

7. Have you tried any workarounds to achieve missing integrations? If so, what did you do?

8. If you could integrate our product with any service, what would it be and why?

9. How do integration limitations affect your decision to continue using our product?

10. What’s the most valuable integration you currently use with our product? Why is it valuable?

Best single-select multiple-choice questions for SaaS Customer survey about Integration Needs

Single-select multiple-choice questions are gold when you want numbers you can slice and chart, or when the goal is to get customers to commit to a clear answer (and then follow up!). Sometimes it’s way easier for customers to select from a shortlist than to write out a complex reply. By combining these with targeted follow-ups, we get both clarity and nuance.

Question: Which of the following types of integrations would be most valuable to your workflow?

• CRM (e.g., Salesforce, HubSpot)

• Accounting/Finance (e.g., QuickBooks, Xero)

• Project Management (e.g., Asana, Trello, Jira)

• Messaging/Collaboration (e.g., Slack, Teams)

• Other

Question: How often do you use integrations within our product?

• Daily

• Weekly

• Monthly

• Rarely

• Never

Question: What’s the biggest barrier you face when connecting our product with other software?

• Lack of pre-built integrations

• Complex setup process

• Security or compliance concerns

• Not enough documentation/support

• Other

When to followup with "why?" Lean on “why” follow-ups after any choice, especially if you don’t know the respondent’s reasoning. For instance: if a customer chooses “Security or compliance concerns,” ask, “Can you share more about what specific concerns you have about integrations?” This uncovers critical context that a simple checkbox can’t touch.

When and why to add the "Other" choice? Always include “Other” when you suspect your list of options might not capture every real-world use case. The “Other” choice, coupled with a follow-up prompt, lets customers express niche needs you didn’t anticipate—a gold mine for product insights.

Why include an NPS question in your Integration Needs survey?

NPS (Net Promoter Score) is a proven way to measure overall customer loyalty and satisfaction—especially in SaaS, where integration capabilities can be a key driver of retention. Including an NPS-style question like “How likely are you to recommend our product, based on your integration experience?” helps us tie integration needs and gaps directly to customer sentiment and churn risk. You can quickly generate an NPS survey for SaaS customers about integration needs with Specific, combining standard scoring and targeted follow-ups to really get to the “why” behind your score.

The power of follow-up questions

Follow-up questions are where surveys transform from basic forms into dynamic, real conversations. They’re how we get past vague or incomplete answers to the full story. Specific’s AI-powered follow-up feature automatically analyzes every reply in real time and probes deeper, like a great interviewer would—it’s the fastest way to extract actionable insights without chasing people over email or slack.

• SaaS Customer: “We need better integrations with accounting tools.”

• AI follow-up: “Can you tell us which accounting tools you use, and what specific actions you wish were possible with our product?”

Without follow-ups, we might just log “integration request”—not helpful at sprint planning. With a quick, conversational probe, we get feature ideas, workaround hacks, even urgent deal-blockers.

How many followups to ask? Usually, 2-3 follow-up questions per open-ended answer will surface the detail you need without exhausting your respondent. You can dial this up or down with Specific’s settings, and the AI will politely move on when it’s got enough context—or if the customer signals they want to skip.

This makes it a conversational survey: each interaction feels more like a meaningful back-and-forth than a numb checkbox marathon. Engagement goes up and dropout rates fall, because people want to be heard, not scanned.

Easy AI-powered analysis: analyzing all this qualitative text once felt impossible, but AI makes it effortless. With tools like Specific’s AI survey response analysis, you can summarize, theme, and even chat with your results for instant insight. The days of reading spreadsheets row by row are over.

Automated follow-up questions really change the game. If you haven’t seen this in practice, generate your own survey and witness the smart, human-like probing in action.

How to prompt ChatGPT for integration needs survey questions

If you want to brainstorm custom questions, use targeted prompts with ChatGPT or any GPT-based tool. Start simple, then add detail for best results:

Start with this basic prompt:

Suggest 10 open-ended questions for SaaS Customer survey about Integration Needs.

If you want smarter questions, give context—about your SaaS, audience personas, integration pain points, or goals. For instance:

I manage a SaaS CRM used by small businesses and want to identify which integrations are must-haves for my customers. Please suggest 10 open-ended questions, focusing on workflow challenges and feature gaps.

Once you have a raw list, organize with another prompt:

Look at the questions and categorize them. Output categories with the questions under them.

Then, to dive deeper, prompt:

Generate 10 questions for categories like “Billing integrations” or “Marketing automation”. Focus each set on user goals and pain points.

What is a conversational survey?

A conversational survey feels like a chat, not a form. Instead of filling out endless rectangles, SaaS customers share stories, details, and emotions—prompted by an AI agent that’s always learning and always polite. This difference is huge for both engagement and data quality. In fact, surveys delivered in-app (conversationally) see typical response rates of 20–30%, compared to 8–20% for email links [2][3]. Shorter, mobile-friendly conversational surveys—like those made with Specific—really move the needle.

By blending open-ended, multiple choice, and smart follow-ups, we get both breadth and depth. This is a different game from manual survey crafting, where everything is static:

Why use AI for SaaS Customer surveys? AI leverages vast knowledge of industry best practices, adapts in real time, and takes all the heavy lifting out of survey creation, delivery, and analysis. With Specific’s AI survey generator, you simply describe your focus (“integration needs for my SaaS customers”) and receive a polished, conversational survey tailored to get actionable feedback—and you can easily edit or tweak anything with the AI survey editor.

That’s why teams are moving away from forms toward conversational AI surveys. If you want to see the step-by-step process, check out our guide to creating a SaaS customer integration needs survey.

Specific sets the gold standard for both survey creators and respondents: the experience is smooth, modern, and engaging—exactly what SaaS users expect today.

See this Integration Needs survey example now

Ready to capture actionable insights from your customers? See this Integration Needs AI survey example and create your own survey—it’s fast, delivers deeper qualitative data, and makes feedback collection feel effortless.