This article will guide you how to create a SaaS customer survey about integration needs. With Specific, you can build a custom survey in seconds—no forms, no friction.
Steps to create a survey for SaaS customers about integration needs
If you want to save time, just generate a survey with Specific. Creating a survey with the AI survey generator takes literally two steps:
Tell what survey you want.
Done.
Honestly, you don’t even need to read the rest. The AI will create the survey using expert knowledge and will even ask your respondents smart follow-up questions to get richer insights—automatically adjusting based on their answers.
Why running a SaaS customer integration needs survey matters
Let’s cut to the chase: if you’re not running SaaS customer feedback surveys focused on integration needs, you’re turning away massive growth opportunities—and you might not even realize it.
73% of SaaS companies cite customer experience as a key factor in driving revenue growth. [1] When you’re missing this feedback loop, you’re flying blind on what actually matters to your customers.
Feedback surveys reveal the real friction points that block adoption of your integrations. Integrations are the backbone of product stickiness and expansion.
Without direct feedback, you risk building integrations nobody needs or missing connections that would keep your best customers loyal (and referring friends).
80% of SaaS companies believe improving customer experience is critical for customer retention. [1] That starts with understanding integration pain points straight from your users.
If you’re not surfacing these insights, you’re stuck guessing—never a good position to be in SaaS.
The importance of SaaS customer recognition surveys and the benefits of SaaS customer feedback are hard to overstate: they put you directly in touch with what matters, amplifying your ability to deliver what users want most.
What makes a good survey on integration needs?
A great integration needs survey isn’t just a form—it’s a conversation. It’s built on these core principles:
Clear, unbiased questions that don’t lead or confuse. Ask what matters without suggesting answers.
Conversational tone that feels like a friendly check-in, not a boring audit. This makes respondents more likely to answer honestly and completely.
Bad practices | Good practices |
|---|---|
Vague, technical jargon (“Describe your integration pain points.”) | Direct, human language (“What integrations do you wish worked better with our app?”) |
Only multiple choice—no open-ended space | Balanced mix of open and closed questions |
Long-winded or irrelevant questions | Short, focused on immediate needs |
At the end of the day, the measure for a good integration needs survey is both the quantity and the quality of responses. High numbers mean it’s accessible and engaging; detailed responses mean your questions hit home.
Question types and examples for SaaS customer survey about integration needs
When we build SaaS customer surveys about integration needs, we need a mix of question types that unlock honest, actionable answers. Here’s what works—and when to use each.
Open-ended questions let respondents use their own words, often revealing problems you’d never think to ask about. Use these to surface new integration needs or user frustrations. For example:
What is the one integration you wish we offered that would make your work easier?
Can you describe a recent time when our product didn’t integrate as you expected? What happened?
Single-select multiple-choice questions give you structured data, helpful for spotting trends or prioritizing features—especially when you have a shortlist of integration priorities. For example:
Which external tool do you most wish you could connect to our platform?
Zapier
Slack
Salesforce
Other (please specify)
NPS (Net Promoter Score) question gives you a simple, industry-standard score to benchmark customer loyalty—vital for SaaS. It's especially effective when paired with a “why?” follow-up about integrations. If you want to easily launch an NPS survey tailored to integration needs, check out this NPS survey generator for SaaS customer integration needs.
On a scale of 0–10, how likely are you to recommend our product to a colleague—considering our current integrations?
Followup questions to uncover "the why": There’s gold in the details. Follow-ups help clarify confusing responses and dig deeper into motivations. The AI can probe with focused questions, leading to richer, more useful feedback. For instance:
Customer: “I wish you integrated with more project management tools.”
AI follow-up: “Can you share which project management tools would help your workflow most?”
Want more inspiration and practical examples? Head over to our list of best questions for SaaS customer surveys about integration needs—you’ll find both question templates and tips for crafting your own.
What is a conversational survey?
A conversational survey feels less like a transcript from a government form and more like a friendly chat. Instead of overwhelming respondents with a page of fields, you engage them in a back-and-forth interaction, powered by AI. Each response shapes the flow of the next question, making it natural and engaging.
Here’s how AI survey generation stands out:
Manual survey creation | AI-generated (conversational) survey |
|---|---|
Time-consuming forms, copy-pasting questions | Instantly generates expert-grade surveys from prompts |
Static, one-size-fits-all experience | Adapts questions based on previous answers |
No real follow-ups—confusing responses go unclarified | Asks clarifying follow-up questions in real time |
Boring for respondents (low completion rates) | Feels like a chat—higher engagement |
Why use AI for SaaS customer surveys? AI survey generators like Specific let you launch surveys at lightning speed, always using up-to-date expert knowledge—and most importantly, they drive real engagement. 47% of SaaS companies report they have increased investment in AI to improve customer experience. [2] If you want fast feedback and richer data, this is the way forward. AI survey example flows adapt smartly to your users, giving you more actionable results in less time.
Specific offers a best-in-class user experience for conversational surveys, making the entire feedback process smoother and more enjoyable for everyone. Want a walkthrough? Check out our guide on how to create a conversational survey.
The power of follow-up questions
Most traditional SaaS customer surveys miss out on the “why”—but that’s where the magic happens. Specific’s automatic AI follow-up questions feature uses AI to ask smart, personalized follow-ups in real time, reacting just like a seasoned user researcher to each respondent’s unique answer. This boosts insight depth and makes the whole process feel like a real, thoughtful conversation, not an interrogation.
Let’s put it in context. Without follow-ups, you end up with answers like:
SaaS customer: “Integration options are lacking.”
AI follow-up: “Could you tell me which integrations you’re missing or would find most valuable?”
Without that second question, you’re left guessing what they mean. With smart, AI-powered follow-ups, you get specifics, not ambiguity.
How many followups to ask? Usually, two or three follow-ups is plenty to uncover the real pain points, but you should always allow respondents to skip ahead once you have what you need. Specific lets you control this with simple settings—no more endless drilling, just targeted, respectful probing.
This makes it a conversational survey—one that isn’t just collecting checkboxes but actually building understanding through dialogue.
AI-powered response analysis is a game-changer. Even if you collect lots of unstructured text, platforms like Specific let you analyze it instantly with the AI (see our guide to AI survey response analysis). It takes minutes, not hours, to find actionable patterns and themes.
Automated, real-time follow-ups are a new standard for modern SaaS surveys. If you haven’t experienced it, generate a survey and see for yourself how much richer your data becomes.
See this integration needs survey example now
Create your own survey, get actionable integration insights, and experience a dynamic, AI-powered conversation that turns every reply into a usable product direction.