Survey example: Online Event Attendee survey about topics of interest

This is an example of an AI survey example specifically designed for online event attendees to gather their topics of interest. If you want to explore how this works, see and try the example now.

Creating effective Online Event Attendee Topics of Interest surveys is often tricky—response rates tend to be low, and the data you get back can end up lacking depth or clarity.

At Specific, we focus on solving these problems with AI-driven conversational survey tools, making us a trusted resource for collecting deep, actionable feedback from your event audiences.

What is a conversational survey and why AI makes it better for online event attendees

Most people have experienced generic surveys that feel like chores—long lists of questions, minimal context, and, at the end, not much actionable insight. This is especially common when surveying online event attendees about topics of interest. Response rates for online surveys are already notoriously low compared to personal interviews or phone-based methods (B2C surveys often see response rates below 16% [1]), making it even harder to get meaningful feedback for your event planning and content strategy.

That’s where AI-powered surveys come in. Instead of dumping a static form on your audience, you create a conversational survey that feels like a real chat—adapting in real time to each attendee’s interests and answers. Studies have shown that AI-powered conversational surveys not only boost participant engagement but also deliver higher-quality responses than traditional online forms [4].

Why use AI for Online Event Attendee surveys?

• Smoother, more engaging experience: AI surveys replicate the flow of an actual conversation, reducing drop-off rates and encouraging honest feedback.

• Relevant insights in real time: The survey can probe deeply where it matters, leading to actionable recommendations for event content.

• Higher response rates and better completion: Sharable links and in-product experiences increase reach, while the conversational format improves completion [1][4].

• Less work for you: Our AI survey builder does the heavy lifting—just prompt it with what you need (topics of interest, event type, etc.).

Specific delivers the best-in-class user experience for conversational surveys. Both creators and respondents can focus on meaningful exchange, not the mechanics or tedium of traditional forms. If you want to learn about crafting the best questions for these surveys, check out our guide on the best questions for online event attendee topics of interest surveys.

Automatic follow-up questions based on previous reply

The secret sauce in making these surveys conversational—and collecting real insights—is the use of AI-generated, context-aware follow-up questions. With Specific, as soon as an attendee gives an answer, the AI can ask for clarification, dig deeper, or prompt for examples—just like a skilled interviewer.

This means:

• No more guessing what people “really meant”—the AI can clarify in real time.

• No wasted time on back-and-forth emails after the survey.

• More nuanced, actionable data for your event planning, session selection, or content curation.

Here’s how it plays out if you don’t use follow-up questions:

• Online event attendee: “I want sessions on marketing.”

• AI follow-up: “Are you most interested in brand marketing, performance marketing, or another topic within marketing?”

Without a follow-up, you’d walk away with just “marketing”—not very helpful if you’re planning specific sessions.

Automated follow-ups transform this into a conversation, not a form fill. Learn more about how AI follow-ups work at Specific, or try generating your own survey to see it in action.

Remember—these follow-ups are what make your survey a true conversational survey, ensuring every response is fully understood.

Easy editing, like magic

After you launch your AI survey example, you can make changes quickly and intuitively. Want to refine a question, adjust tone, or set new follow-up prompts? Just describe what you want in chat—Specific’s AI survey editor applies expert knowledge and instantly updates your survey, so you’re always working with the best version. No more manual editing field by field; you get it done in seconds, which is ideal for fast-moving online event teams.

Delivery: landing pages or embedded in your platform

You have flexibility to reach your audience in the most effective way. For Online Event Attendee Topics of Interest surveys, delivery options include:

• Sharable landing page surveys — Perfect for inviting all event registrants, sharing in event emails, or posting a QR code at your virtual or in-person event. Attendees can quickly open the link and interact from any device.

• In-product surveys — Install directly in your event platform, website, or app. Prompt attendees during check-in, after sessions, or when planning their agenda. Great for rapid, contextual feedback tied directly to the attendee experience.

For event audiences, landing page surveys make it easy to distribute broadly, while in-product surveys create seamless, on-the-spot engagement during the event itself.

Instant AI survey analysis for actionable insights

Once responses come in, you don’t need to wade through an endless spreadsheet. Specific’s AI survey analysis features instantly summarize what attendees care about, extract the most mentioned topics of interest, and surface actionable takeaways—no manual sorting required.

With automated survey insights, our platform uses GPT-powered topic detection and a chat-style interface, so you can literally ask, “What new content should I prioritize?” instead of deciphering data yourself. For more on this, check out our guide on how to analyze Online Event Attendee Topics of Interest survey responses with AI.

See this Topics of Interest survey example now

Experience a fast, smart, and conversational way to reach your online event attendees—see what an AI-powered topics of interest survey can do, and unlock richer feedback for your next event.