Online Event Attendee survey about topics of interest

If you want attendees to share the topics they care about most at your next online event, you can generate an AI-powered survey now—right from this page, with a single click, for free. Specific gives you the fastest way to collect real audience insights in seconds.

Why attendee topic surveys are essential

Staying relevant is everything in online events. Knowing exactly what your attendees want helps you plan sessions that fit, boost engagement, and leave everyone satisfied. If you’re skipping an Online Event Attendee topics of interest survey, you’re almost certainly missing out on actionable feedback—and giving your competition an edge.

Let’s look at the numbers: 49% of marketers say that audience engagement is the most significant contributing factor to a successful event, and a whopping 90% of virtual event organizers use surveys to measure attendee satisfaction [1]. Ignoring attendee interests means you’re only guessing what will work—and risking disengagement, “virtual fatigue,” or worse, no-shows. Here’s why these surveys matter so much:

• Uncover real interests: Directly ask attendees what topics matter to them, not just what’s popular in the industry.

• Maximize session engagement: Build sessions that respond to attendee preferences, driving participation and replays.

• Reduce no-shows: When people feel heard, they’re more likely to show up. This is crucial since the average no-show percentage for virtual events is 35% [1].

• Prove event ROI: With more targeted topics, you not only improve satisfaction but also make it easier to show stakeholders the direct impact of your content strategy.

If you’re not running these surveys, you’re flying blind. Check out our guide on the smartest questions to ask in an online event attendee topics of interest survey if you want to dig deeper.

Why use an AI survey generator instead of manual forms

Manual survey creation is a slog—copy-pasting questions, chasing logic, struggling with structure, and stressing over follow-up prompts. With an AI survey generator, you just describe your goal (e.g. “Topics of Interest for Online Event Attendees”), and let the tool instantly suggest expert-level questions, conversation paths, and even tone of voice adjustments.

Let’s compare:

Why use AI for Online Event Attendee surveys?

• 54% of businesses report improved content quality after adopting AI-generated text tools [3].

• AI lets you make longer, more nuanced surveys painlessly—so you can collect richer data, without overwhelming yourself or your respondents.

• Specific delivers a best-in-class experience for both survey creators and your event audience, merging AI’s expertise with a conversational, natural chat that keeps people engaged.

You can further customize with Specific’s AI survey editor—just chat your changes, and watch your survey update instantly. That’s the level-up you didn’t know you needed until now.

Designing questions that lead to real insights

The right questions mean the difference between generic feedback and deep, actionable insights. So many online event surveys fall flat because they use generic prompts. For example:

• Bad: “What did you think of the event?” (too broad, uninspiring)

• Good: “Which session topics would you most like to see at future events, and why?”

Specific’s AI draws on templates and real research expertise to avoid vague questions and reduce bias automatically. That means you can finally get feedback you can actually use—no more wading through non-answers.

Best practice: Focus every question on a specific action or insight. For more tips, see our in-depth article on how to create the ideal online event attendee survey about topics of interest.

Actionable mini-guideline: Before adding a question, ask yourself—“Will this answer change the way I run my event?” If not, leave it out, or let Specific’s AI suggest alternatives.

Automatic follow-up questions based on previous reply

This is where the magic happens. Specific breaks the mold with automated, real-time follow-ups that adapt to each attendee’s answers. Instead of one-size-fits-all, the AI listens and digs deeper—just like a live interviewer would.

Think about what typically happens when follow-up questions aren’t asked:

• Online event attendee: “I’d like more sessions on marketing.”

• AI follow-up: “Which aspect of marketing—strategy, tools, or latest trends—are you most interested in?”

Without this step, you’re left guessing at what people actually want. Automatic AI-powered follow-ups mean each response gets explored in context, producing rich data, not just one-word answers. Imagine chasing everyone for clarification by email—not scalable, and frankly, exhausting.

If you haven’t tried this yet, generate a survey now and see the conversational difference first-hand. These follow-ups create a real, back-and-forth exchange—making every survey a true conversational survey.

Easy ways to share attendee topic surveys

Once you’ve built your survey, getting it in front of the right online event attendees is essential. With Specific, you have two simple delivery options, each with their own strengths for different use cases:

• Sharable landing page surveys: Perfect for inviting attendees pre-event or following up post-event. Just share the link via email, event platforms, or social media. This is ideal when you want to collect topics of interest before session planning, or gather feedback afterwards.

• In-product surveys: Embed the conversational survey directly into your virtual event platform or website. Great for capturing attendee interests as they register, join, or browse the event schedule—without ever leaving the page.

For online event attendee topic surveys, landing pages typically work well to engage participants in the run-up to your event, while in-product delivery excels for instant, on-site feedback about topics during the event flow. Either way, you’re covered—no technical headaches required.

AI-powered survey analysis and instant insights

Stop spending hours sifting through spreadsheets. With Specific’s AI survey analysis features, your attendee responses get summarized automatically, core themes detected, and results instantly surfaced—so you spot trends and act fast. Even better, you can chat with the AI about your responses or deep-dive into how to analyze Online Event Attendee Topics of Interest survey responses with AI. AI-powered analysis unlocks data-driven planning, even with hundreds of open-ended replies.

Create your Topics of Interest survey now

Ready to unlock real-time attendee insights and build your next event around what people actually care about? Create your AI-powered Topics of Interest survey in seconds and see the impact—right from this page.