This article will guide you how to create an Online Event Attendee survey about Topics of Interest. With Specific, you can build your survey in seconds, tapping into expert-level AI for instant, insightful results.
Steps to create a survey for Online Event Attendees about topics of interest
If you want to save time, just click this link to generate a survey with Specific.
Tell what survey you want.
Done.
You honestly don’t even need to read further if you just want results fast. AI brings expert knowledge to craft targeted, relevant questions—and it’ll even ask your respondents smart follow-up questions to gather deep insights automatically. If you want a broader set of options or to customize, you can always start from scratch with our AI survey generator for any type of survey you need.
Why run an event survey on topics of interest?
If you skip this step, you’re leaving valuable feedback and future event success up to chance.
Tailored experiences: If you don’t know what your attendees care about, you can’t design events they’ll love. By using an Online Event Attendee survey, you get clear guidance on what to focus on.
Higher satisfaction: Pre-event surveys are instrumental in tailoring online events to meet attendee expectations and enhance overall satisfaction—when participants feel heard, engagement rates and positive feedback go up. If you’re guessing, you’re missing out on the chance to build loyal, recurring audiences.
Greater engagement with minimal effort: If you leverage automated surveys, you can collect and act on input well before your event begins. In fact, conducting pre-event surveys four to six months in advance allows you to align your planning with attendee expectations, ensuring content and logistics match real needs (4–6 months in advance; [2]).
Skipping these steps? You risk missed connections, off-topic sessions, and lower attendance at future events. And don’t forget—the importance of Online Event Attendee recognition survey isn’t just a “nice-to-have” but a necessity in today’s digital event space.
What makes a good survey on topics of interest?
Crafting a solid survey isn’t just about piling on questions. The best Online Event Attendee feedback surveys are:
Clear and unbiased—questions should be straightforward and avoid steering answers.
Conversational—a warm, approachable tone encourages people to share honest responses.
Concise—surveys should take less than eight minutes to complete, since completion rates drop by 5–20% for surveys exceeding 7–8 minutes [1].
Actionable—every question should help you make a real decision about topics, formats, or future sessions.
The best indicator of a well-constructed survey? You get both a high volume and high quality of responses. If you see drop-offs or if answers are vague, there’s probably room to improve how the survey is worded or structured. Here’s a quick visual guide:
Bad practices | Good practices |
|---|---|
Leading questions | Neutral, open questions |
What question types work best for Online Event Attendee surveys about topics of interest?
Choosing the right question types can make or break your data quality and engagement. Here’s what you want to use:
Open-ended questions are perfect for exploring attendee motivations, interests, or capturing ideas you hadn’t considered. Use open-ends to gather stories, objections, or examples in their own words—especially at the start or end of your survey. For example:
What topics are you hoping will be covered in this event?
What motivates you to join online events like this?
Single-select multiple-choice questions are handy for structured feedback or making decisions based on clear trends. They’re great when you need attendees to pick what matters most or to identify the winning topic without ambiguity.
Which session format are you most interested in?
Expert talk
Panel discussion
Interactive workshop
Networking session
NPS (Net Promoter Score) question gauges how likely someone is to recommend your event to others. It’s a gold standard for understanding loyalty and satisfaction and is easy to set up as a standalone survey, or as a follow-up—just generate an NPS survey here.
How likely are you to recommend this online event to a friend or colleague? (0=not at all likely, 10=extremely likely)
Followup questions to uncover "the why" help you dig deeper into answers. When someone selects a topic or rates an experience, followups clarify their reasoning, add context, and prevent misinterpretation. This is perfect for pinpointing issues or surfacing new ideas—especially when responses are unclear or surprising.
Can you tell us more about why you chose that topic?
What would make the event more valuable for you?
If you want more inspiration or detailed scenarios—check out our guide to the best questions for online event attendee surveys on topics of interest.
What is a conversational survey?
A conversational survey feels more like chatting with a human than filling out a form. The experience is interactive—AI asks relevant followups, clarifies responses, and makes it feel natural across any device. This is where AI survey generation outshines manual methods: instead of slogging through forms and logic, you get an engaging live conversation that adapts in real time. Here’s how they stack up:
Manual surveys | AI-generated surveys |
|---|---|
Rigid questions | Dynamic, natural language |
Why use AI for Online Event Attendee surveys? With an AI survey example, you unleash instant, expert-level survey creation and can adjust surveys by simply chatting with our AI survey editor. It’s flexible, efficient, and delivers a genuinely conversational experience, with expert-crafted logic and tone built right in.
Specific sets the bar for user experience in conversational surveys—both creators and respondents enjoy a seamless, chat-like process, leading to richer, more usable insights. Need an in-depth how-to? See our guide on responses analysis for Online Event Attendee surveys.
The power of follow-up questions
Follow-up questions are what make conversational surveys with AI so impactful. With Specific, our automatic AI followup feature generates tailored, contextual probes in real time, based on each user’s reply. Instead of receiving incomplete answers and having to chase respondents by email, you get the full picture right away—as if a human expert was asking the questions live.
Let’s see how things can fall flat without smart followups:
Online Event Attendee: “I liked the topics, but something was missing.”
AI follow-up: “Could you share what you felt was missing, or what would have made the content more valuable for you?”
How many followups to ask? In practice, 2–3 is plenty for any given answer, while allowing respondents to skip ahead once their point is made. Specific gives you full control over this, letting you tune conversation depth to balance insights and respondent fatigue.
This makes it a conversational survey: each dialogue is context-aware, so participants actually feel heard (not interrogated), and you walk away with crystal-clear, actionable feedback.
AI analysis of open answers is straightforward—our AI survey response analysis makes sifting through loads of unstructured text easy. See more in our guide to analyzing survey answers with AI.
Automated followup questions are a new concept—go ahead, generate your survey and see how effortless, in-depth feedback can be.
See this topics of interest survey example now
Get actionable insights, smooth AI-powered feedback, and expert-quality questions in seconds—create your own survey and discover the difference conversational surveys can make for event engagement.