Survey example: Event Attendee survey about event website usability

This is an example of an AI-powered conversational survey focused on event website usability, made for event attendees—see and try the example now.

Most teams struggle to create Event Attendee event website usability surveys that are both engaging and insightful. The common result? Low response rates and shallow insights.

Specific makes this easier with expert-built, conversational survey tools that help you ask the right questions, collect richer responses, and analyze results effortlessly. Every tool shown here is part of Specific’s modern research platform.

What is a conversational survey and why AI makes it better for event attendees

Most of us know the pain of clunky surveys—endless forms, unclear questions, and low participation from event attendees. When you try to assess event website usability, those old-school surveys fall short. People want to give feedback, but traditional surveys often kill their motivation.

Conversational surveys, especially those built with AI, flip this around. Instead of static forms, they feel like chat: natural, quick, and human. This leads to better experiences and much higher response rates. For example, surveys conducted with a conversational tone report a response rate of 35-40%—compared to the dismal 1-5% response rates of classic mail surveys. [1]

With the AI survey builder in Specific, you simply chat your survey into existence. The AI helps you phrase questions clearly, structure the flow, and inject the right amount of follow-up, so event attendees stick with it—and you get the feedback you actually need.

Why use AI for event attendee surveys?

• Higher participant engagement and completion

• Questions adapt to real-time context—no more ambiguity

• Fastest way to go from idea to actionable insights

The conversational survey approach is what drives Specific’s best-in-class user experience, ensuring the feedback process stays smooth for both survey creators and the event attendees completing your survey. If you want more ideas for questions, check out the best questions to ask in event attendee website usability surveys. If you prefer to build one from scratch, try the AI survey generator.

Automatic follow-up questions based on previous reply

This is where Specific stands out: as your event attendee answers a question, the AI automatically generates follow-up questions that are context-aware and conversational. This isn’t just a “form”—it’s a real, back-and-forth interview that unlocks richer insights. Instead of sending dozens of follow-up emails, you get all the clarifying information during the chat.

Without smart follow-ups, survey responses can be vague and leave you guessing. Here’s how it plays out:

• Event attendee: "The agenda page was confusing."

• AI follow-up: "Can you tell me more about what was confusing on the agenda page? Was it the layout, the navigation, or something else?"

When surveys don’t ask these clarifying questions, feedback stays generic—and as a result, your next event could repeat the same website issues. With AI-powered follow-ups, every answer gets the context it needs. If this is new to you, generate a survey yourself and see how these automatic AI follow-up questions work in practice, or learn more about follow-ups here: automatic AI follow-up questions.

These dynamic follow-ups make the whole interaction feel like a real conversation—which is what defines a truly conversational survey.

Easy editing, like magic

If you spot something to improve in your event website usability survey, editing it with Specific is stunningly simple. Just say what change you want in the chat—the AI survey editor handles the rest, instantly rewriting questions, adjusting tone, or even restructuring the flow with expert knowledge.

No more wrestling with countless dropdowns or manual logic mapping. Edits that usually take ages happen in seconds. If you want to learn more about the editing process, check our detailed overview of the AI survey editor.

Survey delivery methods for event website usability

Getting your event website usability survey in front of attendees is easy. You have two main options, each tailored to your use case:

• Sharable landing page surveys: Perfect for circulating via email, messenger, QR code at the event, or embedding links in a newsletter. Attendees open a dedicated page and complete the survey anywhere, on any device. This is usually the best fit when you want feedback from both on-site and virtual participants, or when the event website is used before and after the actual event.

• In-product surveys: Instantly collect feedback from users while they interact directly with the event website (for example, after registration or during agenda navigation). Great for real-time usability insights and context-triggered feedback within the site experience.

For event website usability, we often recommend sharing a dedicated landing page survey to reach both attendees who visit before or after the event, and those engaged on-site via QR codes or direct links. According to worldmetrics, surveys shared by QR code have a 30% response rate, and interactive chat-based surveys often push response rates above 40%. [1]

AI survey analysis: actionable insights, no manual work

Analyzing survey responses with Specific’s AI is a game-changer. The AI instantly summarizes every response—finding key themes, surfacing pain points, and transforming raw comments into clear, actionable next steps. You don’t need to copy/paste into a spreadsheet or worry about missing patterns.

Features like automatic topic detection, and the ability to chat directly with the AI about your survey results, make it intuitive to explore even open-ended feedback. Discover how to analyze event attendee event website usability survey responses with AI in more depth.

If you want a guide on question structure, see how to create an event attendee survey about event website usability.

See this event website usability survey example now

Experience how Specific’s AI-driven survey makes collecting and analyzing attendee website feedback refreshingly simple—see the survey example and uncover real insights in minutes.