Here are some of the best questions for an event attendee survey about event website usability, plus practical tips on how to create them. With Specific, you can generate your own survey in seconds. Let’s dive right in.
Best open-ended questions for event attendee survey about event website usability
Open-ended questions are essential for gathering nuanced feedback. They let people express their real thoughts, which often leads to valuable details that fixed choices can’t uncover. These are particularly effective when you’re seeking to understand specific challenges attendees faced when using the event website. Open-ended questions can feel more personal, but they do have higher nonresponse rates—Pew Research Center noted an average nonresponse of 18% or more, compared to just 1–2% for closed-ended questions [1]. Despite that, 76% of survey takers, in one study, still chose to leave open comments—showing how much insight you can unlock [2].
What was the most confusing part of navigating our event website?
Which features or sections did you find most helpful, and why?
Were there any website elements that made it hard to register or find event info?
How did you feel about the website’s load speed or responsiveness?
Was any key information missing, or hard to find? Please describe.
What improvements would you suggest for making the website easier to use?
Can you describe a specific moment when you got stuck or frustrated?
How well did our website prepare you for attending the event?
What did you like most about the design or layout of our event website?
If you could change one thing about our event website, what would it be?
Structured open-ended feedback is the backbone of truly understanding usability pain points—think of it as opening the door to stories, not just ratings. Mixing open and closed-ended items also boosts your survey’s predictive power by up to 27% [3].
Best single-select multiple-choice questions for event attendee survey about event website usability
Single-select multiple-choice questions are perfect when you need to quantify feedback or quickly spot trends. Many attendees find it easier to choose from brief options rather than write something out—which often gets the conversation going, making it easier to collect follow-up insights.
Question: How easy was it to find event details on our website?
Very easy
Somewhat easy
Somewhat difficult
Very difficult
Question: Which device did you mostly use to access the event website?
Desktop/laptop
Tablet
Mobile phone
Other
Question: Did you encounter any technical issues (e.g., broken links, error messages) while using the website?
Yes
No
Not sure
When to follow up with "why?" Whenever you spot a response that points to frustration or surprise—maybe someone found the website “very difficult” to use—follow up with a simple "Why?" This can surface hidden issues or stories behind the answer, giving you more than raw numbers. For example: after “Somewhat difficult,” follow up with: “Can you describe what made it difficult?”
When and why to add the "Other" choice? “Other” is great when your listed options might not cover every possibility—especially for which devices were used (some people use smart TVs or game consoles!). Asking a follow-up for “Other” lets you discover unexpected edge cases or new usage patterns.
Should you ask an NPS question in event attendee website usability surveys?
NPS (Net Promoter Score) is a classic question for measuring overall satisfaction and loyalty. For an event attendee survey about website usability, it’s solid for gauging whether your digital experience is earning praise or criticism. You simply ask: “How likely are you to recommend our event website to a friend or colleague?” on a scale of 0-10. If you want to automate this, try building an NPS survey tailored for event website usability with Specific's NPS survey generator.
Following up on NPS ratings with “why did you choose that score?” can reveal actionable insights—especially if someone is a detractor. With NPS for usability, you learn not just how well your website works, but if it inspires trust and referral.
The power of follow-up questions
We can’t stress enough how essential follow-up questions are when running usability surveys. Automated follow-up questions, like those in Specific’s AI-driven followup feature, ensure you never miss a critical detail—even if a respondent’s initial answer is vague or brief. Research found that a follow-up design produced longer, more meaningful replies, with richer themes than static list-style open-ended formats [4].
Event attendee: “I had trouble finding session times.”
AI follow-up: “Which specific information about session times was difficult to find, and how did you try to locate it?”
How many followups to ask? Generally, 2–3 follow-ups is perfect: enough to dig deeper without overwhelming the respondent. With Specific, you can tune the AI to skip to the next question as soon as you have the clarity you need, so it’s efficient and respectful of people’s time.
This makes it a conversational survey. When follow-ups adapt dynamically to each response, your survey feels like a thoughtful one-on-one interview, not a rigid form. Respondents are more likely to open up and give those 100-word answers (over 10x more words than in traditional open-enders [5]).
Qualitative analysis, themes, AI-powered summaries—even with heaps of unstructured feedback, it’s now super easy to analyze everything. The AI survey response analysis in Specific lets you chat about your survey results, identify key patterns, and cut through the noise in minutes.
To experience this “smart” follow-up approach, try to generate a survey for event attendees and watch the difference it makes.
How to compose a prompt for AI to generate great event attendee website usability questions
If you want to use ChatGPT or any GPT-based tool to help brainstorm survey items, start with a clear, simple prompt:
Suggest 10 open-ended questions for event attendee survey about event website usability.
But the real secret? Give as much context as possible. The more you explain who the audience is, your event’s goals, or what kind of insights you need, the sharper the AI’s suggestions will be. For example:
Our annual tech conference just wrapped up, and we want detailed feedback from attendees about the usability of our online event platform. What are the 10 best open-ended questions we should ask to identify pain points and improvement opportunities?
Next, use:
Look at the questions and categorize them. Output categories with the questions under them.
This helps you see patterns—maybe “registration issues,” “mobile responsiveness,” or “clarity of event agenda” come up.
Generate 10 questions for categories registration process and agenda clarity.
This workflow lets you zero in on the topics that matter, iterate your survey, and collaborate with AI for more targeted, actionable questions. Want to skip prompting altogether? Use our AI survey builder to describe your event in natural language and create a usable draft instantly.
What is a conversational survey? Why does it matter?
Conversational surveys use AI to create a back-and-forth experience—like messaging with a smart interviewer. Instead of answering a form, attendees interact with a system that adapts its language, follows up on interesting points, and makes people feel genuinely heard. This increases engagement and can vastly improve the amount and depth of feedback—53% of responses in conversational surveys exceed 100 words, compared to just 5% in static forms [5].
This is where AI survey generators like Specific shine. Traditional survey creation means wrestling with forms, logic, response validation, and branching trees. AI survey generation lets you describe your goals, and the system builds questions, adds follow-up logic, and tunes the experience—instantly. Here’s a quick comparison:
Manual Survey | AI-generated Survey |
|---|---|
Requires manual question writing and logic setup | Instant draft from simple prompt |
Static question flow | Dynamic follow-up and conversational path |
Limited branching, hard to update | Edit in plain language via AI survey editor |
Linear analysis, slow synthesis | AI response summaries and chat analysis |
Why use AI for event attendee surveys? Event attendees expect digital interactions that match the comfort and pace of messaging. An AI-powered, conversational survey not only gets you better feedback—it makes the process feel natural, easy, and even a bit fun for attendees. When you use a tool like Specific, you get best-in-class experience both for survey creators (easy to set up, easy to analyze) and for respondents (engaging, responsive chat flow).
If you want a tutorial, check out our step-by-step guide on how to create a great event attendee website usability survey—it’ll help you launch your first conversational survey without the friction of traditional survey forms.
See this event website usability survey example now
Try a fast, AI-generated conversational survey for your event attendees and capture richer feedback effortlessly. See how Specific transforms surveys into insightful, engaging conversations—giving you the clarity you need to level up your next event.