This article will guide you on how to create an event attendee survey about event website usability. With Specific, you can build such a survey in seconds using the AI survey generator, letting you focus on insights—not mechanics.
Steps to create a survey for event attendees about event website usability
If you want to save time, just generate a survey with Specific—it’s as quick as it sounds.
Tell what survey you want.
Done.
Honestly, you don’t even need to read further if you’re just looking to get it done: the AI will create your event attendee survey about event website usability with best practices and expert logic already built in. It can even probe deeper by asking respondents follow-up questions, surfacing richer insights without extra effort. Try starting from scratch or with a different topic on the AI survey generator.
Why event attendee website usability surveys matter
Let’s not sugarcoat it—if you don’t survey your event attendees on website usability, you’re missing out on actionable feedback about how your website is perceived and where it’s falling short. Today, expectations are sky-high: an astonishing 88% of online consumers are less likely to return to a site after a bad experience [1]. That alone means a glitchy or confusing event website could tank your registration or engagement numbers.
First impressions are everything. Event attendees encountering slow loads or unclear navigation often leave and don’t come back.
Details can make or break the experience. 47% of visitors expect a page to load in under 2 seconds [1], so any hiccup is a real risk.
Optimizing for user satisfaction is easier when you know exactly what’s wrong—from page speed issues to visuals (remember that 39% of users will stop engaging if images lag? [1]).
Skipping usability surveys means missed opportunities for higher engagement, event registration, and overall attendee satisfaction. If you want more on why gathering this kind of feedback is essential, check out our take on the top questions for event attendee website usability surveys—we break down all the benefits.
What makes a good event website usability survey?
Survey success hinges on two things: clear, unbiased questions and a conversational tone that puts respondents at ease. People don’t want to feel grilled or boxed in—they want to feel like their experience matters and that their feedback genuinely shapes the next event.
Bad Practices | Good Practices |
|---|---|
Asking double-barreled questions (“Was the site clear and quick?”) | Focusing on one topic per question (“How easy was it to find information?”) |
Using jargon or technical terms | Writing in plain, attendee-friendly language |
Overloading with too many questions | Keeping it short and engaging |
No follow-ups for context | Smart, AI-driven follow-ups for richer insights |
Your ultimate litmus test? You want both the quantity and the quality of responses to be high. A good survey draws in responses with clear and relevant questions and encourages respondents to be open and thoughtful. If you get lots of half-finished or one-word answers, it’s time to rethink your approach.
Question types with examples for event attendee surveys about event website usability
Open-ended questions let event attendees share thoughts in their own words—great for capturing unfiltered experiences or unexpected issues. These questions are ideal at the start (to warm people up) or at the end (for finishing thoughts). Here are two examples:
What aspects of the event website did you find confusing or difficult to use?
How could the event website improve your registration process?
Single-select multiple-choice questions make analyzing the results fast and keep respondents moving. Use them when you want quick stats on specific areas. For example:
How easy was it to find event details on our website?
Very easy
Somewhat easy
Difficult
Very difficult
NPS (Net Promoter Score) question works well when you want a benchmark to compare across events or over time. You can instantly generate a NPS survey about website usability to get started. Example:
On a scale from 0-10, how likely are you to recommend our event website to a friend or colleague?
Followup questions to uncover "the why". These are best when you want more than a surface answer—when you care about the context or motivating factors behind someone’s response. For instance, if a respondent says the website was hard to use, you can ask what exactly tripped them up. Example follow-ups:
What made the navigation confusing for you?
Can you share an example of something you wanted to find but couldn’t?
For a full run-down, tips, and more example questions, see our guide on the best questions for event attendee surveys on website usability.
What is a conversational survey?
A conversational survey so much more than a static form—it simulates a real dialogue, moving at the respondent’s pace and branching based on their answers. Traditional surveys are rigid: you write out all possible questions up front, hoping each one lands the right way. But when you use an AI survey generator, the survey adapts and reacts just like a researcher would in a one-on-one interview, asking clarifying questions and making it feel like a natural chat.
Manual Surveys | AI-generated Conversational Surveys |
|---|---|
Rigid, static forms | Adaptive and dynamic |
Require lots of up-front planning | Ready in seconds, expert logic by default |
No context-aware follow-ups | Automated, real-time probing (“the why”) |
Feels impersonal, easy to quit | Engaging, feels like a chat |
Why use AI for event attendee surveys? It’s all about speed, relevance, and results. AI survey examples consistently show higher completion rates and richer insights. The ability to ask real-time, tailored follow-ups uncovers the details you actually need for decision-making—no need to chase respondents after the fact. If you want to learn how to create an AI-powered survey from scratch, our guide to composing event attendee surveys breaks down every step.
Specific takes this to another level, offering the best-in-class, genuinely conversational survey experience. Both creators and respondents find the process smooth, intuitive, and even enjoyable, transforming feedback from a chore to a real conversation.
The power of follow-up questions
Follow-up questions are where the magic happens. Instead of getting vague feedback (“It was fine”), you get context, detail, and direction—fast. Specific’s AI automatically asks smart, contextual follow-ups in real time, just like a professional researcher would. This eliminates endless back-and-forth over email and makes the whole process feel like a meaningful exchange, not an interrogation. Read more about how automated AI followups work in our feature deep dive.
Event attendee: “Parts of the website were slow.”
AI follow-up: “Could you tell us which pages felt slow or took longest to load?”
How many followups to ask? Usually, 2-3 targeted follow-ups are enough for a complete picture, but it’s easy to let respondents skip ahead if they’ve already shared what you need. Specific lets you fine-tune this, so you never feel like you’re badgering people.
This makes it a conversational survey: Each followup builds on the last answer, keeping the exchange lively and personal—way more engaging than cold, static forms.
Easy survey analysis with AI: Thanks to modern tools, you don’t need to wade through walls of text. AI helps you quickly analyze all those rich, unstructured responses (see our article on AI-powered survey response analysis for more).
Automated, contextual follow-up questions are genuinely new—if you haven’t tried generating your survey this way, now’s the time. You’ll be amazed by the quality of responses when the conversation feels this real.
See this event website usability survey example now
Ready to understand why your event website truly works—or doesn’t—for attendees? Start capturing rich, actionable feedback with AI-powered, conversational surveys that adapt in real time and unlock the insights simple forms miss. See what a difference conversation makes and create your own survey that delivers high-quality insights—fast.