SaaS Customer survey about time to value

If you want to understand your SaaS customers’ Time To Value, you can now generate a high-quality conversational survey with AI—right here, in seconds. Just click to get started. Specific makes it simple and effective.

Why SaaS customer Time To Value surveys matter

Time to Value (TTV) is one of the most important metrics for SaaS companies trying to deliver a meaningful user experience. According to recent research, the average TTV for SaaS companies is around 1 day, 12 hours, and 23 minutes—a number that highlights just how quickly customers expect to see results these days. [1] If you’re not running these Time To Value surveys, you’re missing out on key signals that can boost retention and reduce churn.

• Early churn is a serious risk: 30% of customers cancel their SaaS subscriptions within the first three months. If you’re not understanding their early experience, you could be losing a third of your users before you even get started. [2]

• Better feedback drives better features: Getting precise feedback on how quickly customers realize value helps you find friction points, polish onboarding, and make upgrades that matter—before competitors do.

• Customer success pays off: Companies with mature customer success programs (which always include regular feedback) see 12% higher revenue growth and 19% better gross margins. [3]

The importance of SaaS customer surveys is hard to overstate. Without them, you’re essentially flying blind—guessing at what’s working. By systematically gathering feedback, you stay connected to your audience, build trust, and react to issues in real time. You can explore more about the types of questions that matter in this guide to the best SaaS customer survey questions for Time To Value.

Why use an AI survey generator for your SaaS customer surveys?

Traditional survey creation can feel like a slog—drafting, editing, getting feedback, and worrying that you’ll miss something important or write questions that feel off. An AI survey generator like Specific lets us skip that friction and build better surveys faster—with a conversational, human touch.

Why use AI for SaaS customer surveys?

With an AI survey generator, we don’t just get speed. We get smarter surveys by default. AI-powered tools like Specific are trained to avoid bias, adapt to respondent context, and keep the conversation flowing naturally. Conversational surveys not only boost response rates—they get richer, more actionable feedback.

Specific is especially strong at creating these user-friendly experiences: our surveys feel like a chat, not a form, and the builder works conversationally too. It’s a two-way benefit: creators save mental energy, and SaaS customers enjoy a quick, friendly survey process. If you want to test the experience, check out our interactive AI survey demos.

Designing survey questions that deliver real insight

No one likes a vague or leading survey question. We see a lot of SaaS time to value surveys where the intent is good but the question design is weak.

Take this example:

• Bad: “Is our onboarding helpful?”

• Good: “At what point did you feel you achieved your first success with our product? Can you describe what helped—or what slowed you down?”

That second question is clear, open-ended, and gives context—it also invites follow-ups. Specific’s AI survey generator is trained to avoid these vague or biased questions by default. When you use our AI survey editor, the tool suggests and refines questions for clarity, so you collect data you can actually use.

If you’re designing your own, one actionable guideline: ask for specifics, not just opinions. For more on this, see our article on best survey questions for SaaS customer Time To Value. And if you want to skip the guesswork, our template and AI builder are ready to help.

Automatic follow-up questions based on previous reply

Context-aware follow-up questions are a game changer for getting to the real story. With Specific, AI listens to every answer and instantly asks a relevant clarifying question—just like a sharp user researcher would.

This matters because one flat response leaves a lot of ambiguity. See what happens if you don’t ask follow-ups:

• SaaS customer: “It took me a while to get value from the product.”

• AI follow-up: “Could you share what slowed you down, or what steps you found confusing?”

Without the follow-up, you’d just know there’s a delay. With it, you learn exactly what to fix. Skipping this step often leaves feedback that’s too general to act on—or worse, open to misinterpretation.

Most traditional surveys don’t offer automatic, intelligent follow-ups. Our feature makes every survey a two-way, real-time interview. You can read more about how it works on our automatic AI follow-up questions page. Want to see it in action? Generate a survey now—experience how conversational AI turns static feedback into a real dialogue.

These follow-up capabilities turn any survey into a genuine conversation—a true conversational survey.

Easy survey delivery: landing page or in-product

How you deliver your survey makes a difference in reaching the right people—and getting maximum responses for your Time To Value research. With Specific, we let you launch:

• Sharable landing page surveys: Perfect for sending directly to your SaaS customers via email, community posts, or onboarding sequences. For Time To Value, this works great if you want to follow up post-onboarding, or catch sentiment after the first major milestone.

• In-product surveys: The go-to method for capturing real-time feedback when the value moment actually happens—like right after a feature is used or when onboarding is complete. Triggered at the perfect time, these conversational survey widgets minimize friction and boost your actionable data.

For a deep dive, check this step-by-step on how to create and deliver SaaS customer surveys about Time To Value.

AI survey analysis: instant insights from your responses

This is where Specific’s AI does serious lifting. After responses roll in, our platform instantly summarizes key feedback, finds shared themes, and pulls out highlights—no spreadsheets or marathon reading sessions required. You can even chat with the AI to ask follow-up questions about your data or dig deeper into specifics. If you want to see this in depth, see our guide on how to analyze SaaS customer Time To Value survey responses with AI.

This sort of AI survey analysis turns raw answers into clear, actionable next steps. See more about topic detection and chatting with results on our AI survey response analysis feature page.

Create your Time To Value survey now

Kickstart your next feedback cycle: create a top-tier conversational survey about Time To Value with Specific’s AI generator—in seconds, right from this page.