This article will guide you on how to create a SaaS customer survey about Time To Value. With Specific, you can easily build an effective, conversational survey in seconds—just generate and launch your survey, no hassle required.
Steps to create a survey for SaaS customers about Time To Value
If you want to save time, just click this link to generate a survey with Specific. The process is stunningly simple:
Tell what survey you want.
Done.
You honestly don’t even need to read further. Let our AI survey generator handle the rest with expert knowledge. It will even ask respondents smart followup questions to get more meaningful insights—no manual setup, no extra mental load.
Why does a Time To Value survey matter?
Understanding your SaaS customers’ Time To Value is essential, not just a “nice-to-have.” If you’re not running these surveys, you’re missing out on clear signals about how quickly users realize product benefits—and that, in turn, affects adoption and retention. The importance of SaaS customer feedback can’t be overstated when it comes to shaping smarter product decisions.
Here’s the kicker: Surveys exceeding 15 questions or taking more than 10 minutes to complete often result in survey fatigue, causing respondents to abandon them midway. That means unreliable data and wasted opportunity to connect with your customers and fix onboarding bottlenecks. [1]
Skipping surveys means you may never uncover exactly why customers aren’t reaching value—and assumptions rarely bring breakthrough improvements.
You’re also missing practical product validation, and you have far less ammunition for your customer success team to act on real pain points.
Collecting both quick (quantitative) and deep (open-ended) insights is what separates the teams who keep growing from those who stall out.
Bottom line: The benefits of SaaS customer feedback directly impact how quickly and effectively you can reduce churn and drive loyalty.
What makes a good Time To Value survey?
Crisp, clear questions are your foundation. When surveys get too long, cluttered, or technical, people check out. The importance of unbiased and conversational question design can’t be overstated here.
Your goal is to get high quantity and high quality of responses. The survey should feel like a friendly nudge, not an interrogation. Keep the tone approachable—so customers actually want to finish and share honest feedback.
Bad Practices | Good Practices |
|---|---|
Leading questions | Straightforward wording |
Survey is too long | Short and focused |
Always optimize for mobile—mobile-friendly surveys see higher completion rates because most SaaS customers check email and chat on their phones. [3]
What question types work for a SaaS customer survey about Time To Value?
Mixing question types unlocks both pulse-check metrics and deeper user stories. If you want more inspiration, check out our complete guide on best questions for SaaS customer time to value surveys.
Open-ended questions let your SaaS customers elaborate in their own words. Use these when you want to understand context or motivations.
What’s the biggest hurdle you faced before seeing value from our product?
Describe a moment when you realized the platform had an impact on your workflow.
Single-select multiple-choice questions make it fast for customers to respond, perfect for quantifying key milestones.
How long did it take you to first see real value from our product?
Within a day
Within a week
Within a month
More than a month
NPS (Net Promoter Score) question is the go-to for benchmarking customer satisfaction as it relates to Time To Value. Use this format after customers have had enough time to experience the product, or generate an NPS survey for SaaS customers about Time To Value instantly.
On a scale of 0-10, how likely are you to recommend our product to a friend or colleague, based on how quickly you saw value?
Followup questions to uncover "the why": These are a game-changer for depth. A good follow-up digs into reasons, motivations, or missing expectations.
The AI can ask these in real-time:
What specific feature helped you realize value fastest?
What could we improve to shorten your time to value even more?
Use them after closed questions or whenever an answer could use some unpacking.
If you want to dive deeper into question science and pick up more example questions, our curated guide on best SaaS customer Time To Value survey questions is a must-read.
What is a conversational survey?
A conversational survey takes the rigid form-filling out of the equation. Instead, it feels like a natural back-and-forth—a chat, not a chore. Most customers breeze through it because it mimics the way they talk, not the way they fill out forms. That’s why these outperform traditional surveys for both engagement and honesty.
Traditional/manual survey creation can be time-consuming, with clunky user interfaces and a copy-paste slog. With AI survey generation, you go from idea to live, conversational SaaS customer survey in seconds. Here’s a quick comparison for context:
Manual survey | AI-generated survey |
|---|---|
Template hunting | Prompt in plain English |
Static forms | Conversational feel |
Why use AI for SaaS customer surveys? With smart automation, you get time back, guarantee expert-quality structure, and create an engaging experience that feels fresh, all the way from the first question to summary analysis. Whether you need an AI survey example or want to test out a conversational survey, Specific is built for this—offering the best user experience both when creating and responding.
Curious how easy it is to create one? Check out this hands-on guide on analyzing SaaS survey responses using AI to see it in action.
The power of follow-up questions
Too many surveys leave vital context on the table. Automated follow-up questions are what makes a survey truly conversational. With Specific’s AI-powered followup feature, every respondent gets tailored questions based on their last answer and overall context—like being interviewed by a UX pro, but instantly and at scale.
These follow-ups save you (and your team) from endless email clarification. Plus, the conversation feels natural. Here’s what a lack of followup looks like—and how AI changes the outcome:
SaaS customer: “It took a while to understand the dashboard.”
AI follow-up: “Can you tell me which part of the dashboard was confusing, or what would have made it easier to use?”
How many followups to ask? Generally, 2–3 is the sweet spot. This keeps the conversation moving, but allows space for rich context. With Specific, you can set this behavior and let the AI skip to the next question when you’ve got what you need.
This makes it a conversational survey—the experience of being “talked with” instead of “filled out” promotes trust and openness.
Survey analysis with AI: Even with a lot of unstructured followup detail, it’s fast and easy to analyze responses using AI-powered survey analysis tools. No more hunting for patterns one response at a time—the AI distills it all for you, on demand.
Automated AI followup is a new concept for many teams. Try generating a survey and watch the results—richer context, fewer gaps, and way more immediate insights.
See this Time To Value survey example now
SaaS teams move faster when customer feedback is frictionless and actionable—see how much deeper your insights go with the right questions, smart followup, and a truly conversational survey experience.