Inactive Users survey about reactivation incentives

Struggling to kickstart re-engagement? If you want to win back inactive users, you need to offer the right reactivation incentives—and you can generate a high-quality, targeted survey with AI in seconds, right here on this page, using tools from Specific.

Why it matters: The cost of ignoring inactive users

If you’re not running conversational surveys on reactivation incentives, you’re missing powerful opportunities. Inactive users don’t just sit idle; they represent untapped revenue, missed referrals, and valuable feedback you can use to refine your offers. One eye-opening statistic: Reactivating existing customers is 3–10 times more cost-effective than acquiring new ones [5]. Even better, just winning back 5% of lapsed subscribers can expand your base by up to 40% [4].

Here are a few compelling reasons to make these surveys a priority:

• Financial Impact: Reactivation campaigns can boost ROI by up to 300% if executed well [1].

• Personalization Drives Results: Personalized bonuses encourage a 25% uptick in repeat deposits [2].

• Customer Loyalty: Reactivated users have higher lifetime value and are more likely to refer others [14].

• Resource Efficiency: Inactive subscribers typically need fewer marketing resources to win back than acquiring cold leads [15].

Let’s be honest: letting those users slip away without learning why or what would bring them back is just leaving money—and feedback—on the table.

AI survey generator vs. traditional survey creation

Designing, wording, and launching an effective reactivation incentives survey usually means hours of brainstorming and editing. Most traditional survey tools just spit out rigid forms—and those forms often fall flat, resulting in low response rates and vague feedback.

With an AI survey generator like Specific, we flip the script. You describe what you need, and the AI drafts a custom set of questions, ready to go in seconds—not hours. But it’s not just speed. Our AI makes these surveys conversational, adjusting follow-up questions in real time to dig deeper, just like a seasoned interviewer.

Why use AI for inactive user surveys? Not only does it save time and mental energy, but AI-driven surveys also boost engagement—AI-powered conversational surveys consistently drive higher-quality responses and are preferred by users over static forms [21] [22]. Specific offers best-in-class user experience in conversational surveys, making feedback smooth and even enjoyable for you and your users.

Dive deeper on how these work in our guide on how to create an inactive users survey about reactivation incentives.

Designing survey questions that reveal real reasons

We all know it: poorly phrased survey questions get you nowhere. Example time:

• Bad question: "Are you interested in coming back? Yes or No."

• Good question: "What would motivate you to return and start using our service again? Can you share details or specific incentives that would catch your interest?"

Specific’s AI survey editor doesn’t just reword questions—it leverages expert principles so you avoid common pitfalls like leading language, double-barreled questions, or bland one-liners. Our conversational surveys ask open, actionable questions that help you get specifics—crucial for designing incentives that actually work.

Want a quick tip? Focus on open-ended questions that explore motivation or barriers, instead of those that just skim the surface. Even if you’re writing questions yourself, keep your survey short, use plain language, and always test for clarity. If you’re looking for inspiration, you’ll find the best question ideas and wording tips in our article on best questions for inactive users survey about reactivation incentives.

Automatic follow-up questions based on previous reply

Most surveys stop at one answer per question, leaving nuance on the table. With Specific, our AI instantly generates follow-up questions based on the user’s previous reply—building richer context, just like a skilled interviewer would in a live chat. This leads to much higher quality insights and almost completely eliminates the need for manual follow-up emails to clarify vague responses.

Without follow-ups, you might get something like:

• Inactive user: “I stopped using it because it didn’t fit my needs.”

• AI follow-up: “Can you share which specific needs weren’t met, or highlight any features you felt were missing?”

If you didn’t ask that follow-up, your results would be generic and wouldn’t guide reactivation strategies. With follow-ups, you grab the details that matter—making your data instantly more actionable. See more about how this works in our automatic AI follow-up questions feature overview.

Try generating a survey and see how effortlessly these intelligent follow-ups build a real conversation.

Follow-ups make every survey a true conversational survey, not just a static form—and that’s a huge leap in respondent experience.

Survey delivery: Surveys that actually reach inactive users

You’ve designed your survey—now, it’s time to deliver it. Specific offers two flexible ways to reach inactive users about reactivation incentives:

• Sharable landing page surveys — Perfect for bulk outreach, email campaigns, or SMS invitations. Just send a link and let people respond whenever they want, on any device. This is especially effective for users who aren’t actively logging into your platform or app.

• In-product surveys — Best if you want to catch dormant users the moment they return to your website or app, using targeted in-app popups or widgets. This is ideal for SaaS or any software product with user logins, as you can target segments by behaviour or last login date.

For reactivation, you’ll often get better traction with landing page delivery, since inactive users might never see an in-app message. Choose what fits your outreach strategy or combine both to maximize reach.

AI makes analyzing survey responses effortless

Collecting responses is just the start. The real value comes from AI survey analysis—and Specific makes this instant. Our platform summarizes feedback, finds major themes, and turns raw answers into actionable automated survey insights without Excel or hours of manual sorting. Features like topic detection, and the option to chat directly with the AI about your dataset, take the grind out of analysis. Learn more about how to analyze inactive users reactivation incentives survey responses with AI.

Create your reactivation incentives survey now

Start pinpointing exactly what would bring your users back—generate and send a high-impact, AI-powered survey in seconds, right from this page.