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How to create inactive users survey about reactivation incentives

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Adam Sabla

·

Aug 23, 2025

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This article will guide you on how to create an Inactive Users survey about Reactivation Incentives. Specific lets you generate one in seconds, no manual setup needed.

Steps to create a survey for Inactive Users about Reactivation Incentives

If you want to save time, just click this link to generate a survey with Specific.

  1. Tell what survey you want.

  2. Done.

You don’t even need to read further. Our AI creates surveys with expert-level knowledge—right away. It will even ask followup questions based on responses to uncover deeper insights, taking care of the details for you. If you’re curious or want to customize, keep reading for even more tips on building semantic surveys or learn more about the survey generator.

Why bother running an Inactive Users survey about Reactivation Incentives?

Let’s talk opportunity. Reactivating dormant users is significantly easier and cheaper than finding brand-new ones, but most companies overlook this goldmine. If you’re not running Inactive Users recognition surveys, you’re missing out on:

  • Unlocking what real customers need to return—so you can tailor offers that actually work.

  • Understanding which incentives motivate engagement and what’s holding users back.

  • Spotting win-back opportunities before users are truly lost.

Just look at the numbers: **re-engaging merely 5% of dormant clients can bump profits by 25-95%**. [2] That’s a serious revenue lift just by understanding your inactive crowd. Plus, **reactivation campaigns can boost ROI by 250-300%** when implemented well. [1] The benefits of Inactive Users feedback are hard to overstate—skip these surveys and you leave piles of value on the table.

What makes a good survey on reactivation incentives?

Great surveys don’t have to be complicated, but they do need two things: clear, unbiased questions and a conversational tone. When users see a friendly question, not a clinical form, they’re more likely to give honest, high-quality feedback.

Let’s break down some best and worst practices:

Bad practices

Good practices

Vague questions
Biased wording
One-size-fits-all options
Long, intimidating forms

Specific, focused questions
Neutral wording
Personalized followups
Conversational, short format

A good measure of survey quality? Both the quantity and the quality of responses—if you aren’t getting both, something’s off. Make every question pull honest insights, and always encourage users to share real pain points and motivations about reactivation incentives.

Question types and examples for Inactive Users surveys about Reactivation Incentives

Different questions get different kinds of responses—the right mix brings clarity. If you want to see the top-performing questions and get tips to design your own, check out our article on best questions for inactive users surveys about reactivation incentives.

Open-ended questions foster honesty and uncover unique motivations. Use these when you want qualitative insight—the “why” behind user actions. For example:

  • What, if anything, could motivate you to start using our product again?

  • What has prevented you from returning, even when we reached out with offers?

Single-select multiple-choice questions are perfect when you need structured, easy-to-analyze data—great for sifting through common motivations:

Which of these incentives would most likely bring you back?

  • Exclusive discount

  • New product features

  • Personal outreach from our team

  • None of the above

NPS (Net Promoter Score) question helps you measure loyalty and the likelihood someone will recommend you after reactivation. Run an NPS survey for inactive users about reactivation incentives easily. For example:

On a scale from 0–10, how likely are you to recommend us after your recent experience with our reactivation offer?

Followup questions to uncover "the why" are your secret weapon. When someone gives a short or unclear answer, probe deeper to get all the context. For example:

  • You selected “new product features”—can you share which features would make the biggest impact for you?

When in doubt, use followups to clarify intent and get actionable detail—these turn simple replies into rich insights.

What is a conversational survey?

Conversational surveys feel like a chat, not an interrogation—respondents answer as if messaging a helpful human. With AI survey generation, you’re not restricted to rigid forms. You describe the kind of feedback you need and, instantly, a conversational survey is composed. Compared to old-school manual survey building, using an AI survey generator brings:

Manual Surveys

AI-generated Surveys

Slow and repetitive to compose
Easy to bias accidentally
Difficult to personalize
Static, no followup context
Time-consuming to analyze

Survey built instantly
Expert-level question phrasing
Follows up in real time
Feels conversational and adaptive
Auto-analyzed with AI

Why use AI for Inactive Users surveys? Because you’ll get both speed and quality—AI creates tailored, bias-free surveys, and the format encourages more authentic feedback in less time. If you want to see an AI survey example or explore the conversational survey builder, it’s ready in just a click.

Specific is known for best-in-class conversational surveys: they’re designed to be smooth for both creators and respondents, making sure the feedback process is actually enjoyable. You can also read a step-by-step guide on how to create a survey and unlock full value from every response.

The power of follow-up questions

Follow-up questions are the magic that turns an answer into an insight. A static survey might capture surface-level data, but Specific’s AI-powered follow-up questions adapt in real time to clarify and deepen understanding—saving you hours of back-and-forth emails while extracting clearer value from each respondent. For example, here’s what happens if you skip them:

  • Inactive User: “The discount wasn’t enough.”

  • AI follow-up: “Got it. Can you share what level of discount would have influenced your decision? Or were there other factors at play?”

How many followups to ask? Usually, 2–3 are plenty to get to the full “why?”—and you can always set a limit so the survey flows quickly. Specific lets you set the desired follow-up depth, so you get depth without fatigue.

This makes it a conversational survey: the experience is fluid, human, and context-aware—respondents feel heard, not interrogated.

AI survey analysis: If you’re worried about sifting through long, text-heavy replies, don’t be. AI-powered tools make analyzing all responses simple, surfacing the themes, ideas, and actionable insights instantly—even from qualitative answers.

Conversational, real-time, and AI-driven: these followups are a game changer. Try generating a survey and experiencing the followup magic first-hand.

See this Reactivation Incentives survey example now

Create your own survey and re-engage users with targeted conversational insights—unlock untapped value today and make every feedback loop count.

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Sources

  1. InTarget. “7 Player Reactivation Strategies for iGaming”

  2. LinkedIn. “Reactivation: The Blue Pill for Your Product's Audience”

  3. Nutshell. “5 Ways to Recapture Inactive Customers”

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.