Survey template: User survey about churn reasons

Understanding why users leave is essential if we want to improve our products, but creating an engaging churn survey can feel overwhelming. That’s where a conversational AI survey template from Specific comes in—making it simple to launch, gather insights, and improve faster. Use and try this template for richer, actionable data.

What is a conversational survey and why AI makes it better for users

Most of us have filled out surveys that felt like a chore—long lists of repetitive questions, impersonal language, and, worst of all, a sense that no one will actually read what we say. Low response rates plague traditional churn surveys, with only about 5% to 30% of users responding, and anything higher counting as a true outlier [1]. But there’s a better way: conversational surveys powered by AI.

A conversational user churn reasons survey flows like a dialogue, not a dull form. Instead of dumping every question up front, it reacts to each user’s replies and probes for deeper understanding—something static forms just can’t do. We’ve seen that conversational surveys can boost response rates by up to 40% over traditional ones [2], leading to more actionable feedback.

Why use AI for user surveys?

An AI survey generator is smarter and faster than wrangling a static Google Form. You get:

• Personalized questions—the AI adapts to users in real time, making each person feel heard

• Higher completion rates—conversational flow feels less like an interrogation, more like a chat

• Less work for you—AI builds the survey and followups so you spend less time on busywork

• Deeper, more useful feedback—essential for understanding churn

Specific has built best-in-class user experiences for these AI-powered conversational surveys, with seamless flow on any device. That means it’s easy for users to respond—and for you to see what’s really going on with your product churn.

Want to learn more about the questions to ask? Check out our guide on the best questions for user churn surveys.

Automatic follow-up questions based on previous reply

Here’s where Specific’s AI shines: after every answer in your churn survey, it asks targeted follow-up questions—reacting instantly, like an expert interviewer, to clarify or dig deeper. That’s the difference between finding out a user is “unhappy” and actually understanding why they’re leaving.

Consider how this usually goes without follow-ups:

• User: “It was just too complicated.”

• AI follow-up: “Which features felt most confusing or overwhelming to you?”

With traditional surveys, people often leave vague replies (“didn’t like it,” “not useful”) and you’re left guessing. Automated AI follow-ups fill in those gaps in real time—without endless email chains or manual chasing. See the details on how automated AI follow-up questions work.

These follow-ups are new—and you have to try generating a survey to see just how much context you can capture.

And because every answer triggers natural probing, it truly turns your survey into a conversation. That’s what makes a conversational survey totally different from the norm.

Easy editing, like magic

You don’t need to tinker with dozens of settings or copy-paste clunky question lists. Just tell Specific’s AI what you want to change—the survey editor is a chat. Need to add a question? Change the tone? The AI understands instantly and edits your template like a pro, so you can refine your AI survey template in seconds. It’s a massive mental load off, especially for churn surveys that require nuance.
Explore this feature in depth with our AI survey editor or see how you can make any custom AI survey from scratch.

Delivering your survey: options for every user

Getting feedback on churn reasons is about meeting users where they are. Specific gives you flexible delivery methods:

• In-product surveys are ideal for capturing users’ reasons as they churn or downgrade—right within your app or website. This context-driven approach means you ask at precisely the right moment, increasing completion rates and reliability.

• Sharable landing page surveys are great for re-engaging churned users with an email or a support followup, or adding the survey link to your “Goodbye” flow.

For a user churn survey, in-product delivery usually yields the best insights, but landing pages can reach those who’ve already left. Choose what fits your workflow—or use both for maximum results.

Curious about setup? Here’s a simple guide on how to create a churn survey for your users.

AI survey analysis: instant, actionable insights

Analyzing survey responses with AI is where the magic happens. Specific instantly summarizes all replies, highlights top churn themes, and surfaces reasons at a glance—no hours spent with spreadsheets. Powerful features like AI-powered topic detection and the ability to chat with the AI about your data help you go even deeper.
Find out how to analyze user churn reasons survey responses with AI for step-by-step tips.
You’ll see the automated survey insights flow right to your dashboard, saving you time and brainpower.

Use this churn reasons survey template now

Get deeper, clearer answers about why your users leave. Launch this AI-powered conversational survey template from Specific for richer insights, higher engagement, and faster improvement—start discovering what really drives churn today.