This article will guide you step by step through how to create an Inactive Users survey about Churn Reasons. We’ll show you how Specific can help you generate one in seconds, so you can focus on what matters—the insights.
Steps to create a survey for Inactive Users about Churn Reasons
If you want to save time, just click this link to generate a survey with Specific. It’s honestly that easy. But for those who want the details, here’s exactly how an AI survey builder works:
Tell what survey you want.
Done.
You don’t even need to keep reading if you don’t want. The AI has expert knowledge and will instantly create a survey for Inactive Users about Churn Reasons, including smart followup questions that dig beneath the surface. If you still prefer to build from scratch, you can start here and use your own wording. Either way, gathering insights with AI surveys has never been simpler.
Why surveys for Churn Reasons among Inactive Users matter
If you’re not regularly asking Inactive Users why they churn, you’re leaving mountains of actionable info untouched. The cost of acquiring a new customer is 5 times higher than retaining an existing one [3]. Inactive user feedback isn’t just “nice to have”—it’s urgent if you want to control your churn rate and boost revenue.
Understanding “why” empowers you to solve underlying product issues, optimize CX, or preempt churn triggers.
Inactive Users are a goldmine for learning about unmet needs; every honest response is a roadmap to better retention.
The benefits of feedback: Implementing customer feedback leads to a 14% reduction in churn [5].
If you’re not running these feedback loops, you’re missing the top reasons customers leave—and missing out on real growth. The importance of Inactive Users recognition survey is clear: it helps close the loop and reap the benefits of timely, targeted outreach. For additional tips on uncovering the best questions, have a look at our dedicated guide.
What makes a good survey on churn reasons
The secret to a great churn reasons survey is crafting clear, unbiased questions and framing them in a conversational, relatable way. That’s what encourages honest—sometimes even surprising—feedback, especially with Inactive Users who might otherwise ignore traditional surveys.
Here’s a quick comparison of bad practices vs. good practices when composing a churn survey:
Bad practice | Good practice |
|---|---|
Leading or biased questions (“What did you dislike?”) | Neutral, open tone (“Could you share why you stopped using our service?”) |
Long or complex wording | Conversational, straightforward questions |
No followup, so answers are surface-level | Follow-up questions (“Can you tell me more?”) |
We always measure a survey’s real quality by the quantity and quality of responses. If both are high, you’ve crafted something truly valuable.
What are question types with examples for Inactive Users survey about Churn Reasons
Great Inactive Users surveys about Churn Reasons mix open-ended, multiple-choice, and NPS-style questions to boost both coverage and depth.
Open-ended questions give people room to explain their thoughts in their own words; this is especially helpful for uncovering root causes when standard choices miss something. Here are two examples:
What made you decide to stop using our product?
Is there anything we could have done to improve your experience?
Single-select multiple-choice questions are perfect when you want structure for things like quantifying reasons for churn. They help find trends at scale—fast. For example:
Which of the following best describes why you stopped using our service?
Too expensive
Lack of needed features
Found a better alternative
Other
NPS (Net Promoter Score) question is great for benchmarking sentiment, and you can easily generate a tailored NPS survey with Specific’s builder in seconds. NPS pairs well with probing followups. Example:
On a scale of 0-10, how likely are you to recommend us to a friend?
Followup questions to uncover "the why": Always use followups to dig deeper into specific responses. For “Other” answers or ambiguous replies, followups clarify meaning and reveal context the first question alone never gets you.
Can you tell me more about what led to your decision?
What could have changed your mind?
If you want even more examples and practical scripts, head over to our article on best questions for Inactive Users survey about Churn Reasons.
What is a conversational survey
A conversational survey feels like chatting with a sharp interviewer, not filling out a boring form. Instead of hitting people with static, one-off questions, the AI interacts in real time, making the entire process smooth and engaging. That’s exactly what sets AI survey generation apart: it adapts on the fly, follows up for context, and even adjusts tone to match your audience.
Manual surveys | AI-generated surveys |
|---|---|
Static forms, fixed questions | Dynamic, tailored followups |
Tedious to build and edit | Created instantly via AI prompt |
Dull experience for users | Feels like a natural conversation |
Why use AI for Inactive Users surveys? The power of an AI survey example lies in its instant, expert-guided structure. You get surveys that probe deeper, adjust to respondents, and generate way higher engagement than anything built by hand. Plus, with Specific’s AI survey generator and editing tools, you can create or modify surveys just by chatting with the AI—no form building required. This isn’t just more efficient—it’s actually better research. If you’re curious how to create such a survey from start to finish, browse our step-by-step guide for expert tips and workflows.
We’ve built Specific to deliver a best-in-class conversational survey experience, ensuring it’s easy (and even enjoyable!) for both creators and respondents to give and receive quality feedback.
The power of follow-up questions
Any expert will tell you: the true gold comes from follow-up questions. Specific’s AI feature automatically asks smart, relevant followups based on each response, just like a sharp interviewer. This saves mountains of time compared to chasing people down via email—and makes the data richer, too.
Inactive User: “It just wasn’t working for me.”
AI follow-up: “Can you tell me more about what specifically didn’t work for you?”
Without that followup, you’re left guessing. With it, you get context that makes acting on feedback possible.
How many followups to ask? We find that 2–3 probing questions are usually enough. After a few clarifying followups, it’s smart to move to the next question—especially if you’ve hit your “aha” moment. Specific lets you control these settings with one click.
This makes it a conversational survey, not just a list of questions. Instead of one-way interaction, it’s a back-and-forth that unlocks real insight.
Survey data analysis made easy—thanks to AI, even open-ended and followup-heavy responses are easy to analyze. See how to analyze survey responses with AI for actionable workflows. No manual reading or copy-paste required.
Automated follow-ups are new territory for a lot of people—try generating a survey to experience it first-hand.
See this Churn Reasons survey example now
You’re one step from unlocking real, actionable insight from your Inactive Users. Let Specific’s AI survey builder do the heavy lifting—and create your own survey for a conversational, high-quality user research experience.