Survey template: SaaS Customer survey about feature requests

Quickly finding out what SaaS customers want and need in terms of feature requests is how we keep building better products. That’s why we built this easy-to-use AI survey template—so you can start gathering actionable feedback now with Specific’s conversational surveys.

What is a conversational survey and why AI makes it better for SaaS customers

Collecting meaningful insights from SaaS customers about feature requests is notoriously challenging. Traditional feedback forms feel like a chore, often resulting in low completion rates and thin responses. That’s where an AI-powered conversational survey stands out. These surveys unfold like real conversations, making the process personalized and engaging for both you and your users—no dry forms, just fluent interaction.

Let’s get specific on the difference. With traditional surveys, respondents typically plow through static questions, often abandoning halfway. Conversational AI surveys built with Specific adapt in real time: follow-up questions clarify and explore, meaning customers aren’t just ticking boxes—they’re telling you what matters. This makes feedback richer, data cleaner, and everyone’s experience better.

Consider these numbers: AI-driven surveys achieve completion rates between 70% and 90%, a huge leap over the 10% to 30% completion rates of traditional surveys. And abandonment? Conversational surveys drop it to around 15-25%, compared to the whopping 40-55% for legacy formats [1] [2]. That’s because respondents feel the difference—the survey feels like a smart chat, not a chore.

Why use AI for SaaS customer surveys?

• Higher response quality: AI-asked questions elicit deeper and more comprehensive answers from SaaS customers, up to 4.1x longer than standard surveys [3].

• Smart follow-ups: Each answer triggers clarifying questions in real time, surfacing actionable details on feature requests.

• Effortless customization: Modify your survey on the fly by chatting with the AI, tailored exactly to your SaaS use case.

With Specific, user experience and data quality go hand-in-hand. Every survey uses our best-in-class conversational interface, designed to make feature request feedback engaging for SaaS customers and a breeze for teams to manage. If you want to learn more, check out our deep dive into the best questions for a SaaS customer feature requests survey or see a step-by-step on how to create a SaaS customer survey about feature requests.

Automatic follow-up questions based on previous reply

The secret to unlocking high-value feedback? Smart follow-up questions. Specific uses AI to generate relevant, real-time questions based on your SaaS customer’s previous answer, just like a skilled product researcher would. Instead of ending up with vague, incomplete responses, you get layered context and clarity.

Here’s how it plays out if you miss follow-ups:

• SaaS customer: "I'd like it if your dashboard had more customization."

• AI follow-up: "Could you share what kinds of customizations would be most valuable to you for your workflow?"

No follow-up? You’re left guessing what “more customization” means. But with AI-driven follow-ups, you know exactly what to build next, faster.

With these automated follow-up questions (learn more here), you don’t have to waste time chasing users over email or scheduling interviews—everything unfolds naturally in a single chat. Try generating a survey to see how it feels; it’s a lightbulb moment for most teams.

It’s this layer of adaptive dialogue that turns a survey into a true conversational survey—and the difference is profound!

Easy editing, like magic

Forget clunky survey builders—editing your SaaS feature request template with Specific is as simple as chatting with the AI. Want to tweak a question or shift the survey flow? Just tell the AI what to change in plain language, and it updates instantly with expert precision. There’s no “survey fatigue” on your side either; you edit in seconds and let AI handle the heavy lifting (see more about easy survey editing here).

Distributing surveys: landing page or in-product widget

Specific makes it effortless to deliver your AI-powered conversational survey to SaaS customers in the channel that fits best. You have two seamless options:

• Sharable landing page surveys: Instantly generate a unique, shareable link to your feature request survey—perfect for emailing your SaaS customer base, embedding in newsletters, or dropping into community channels.

• In-product surveys: Embed the conversational AI survey directly into your SaaS or app, meeting customers exactly where they use your product. Ideal for getting feedback right after they've interacted with a feature, or catching suggestions in the moment as customers experience your product’s flow.

For feature requests, both are powerful—use landing pages for large-scale input, or go in-product for context-rich responses at key moments.

AI-powered analysis: summarize, segment, and act fast

No more spreadsheet wrangling or endless manual coding. With Specific’s AI survey analysis tools, every response is instantly summarized, key themes are auto-detected, and you can chat with AI about your SaaS feature request feedback (learn more about AI survey response analysis).

Spot patterns, filter by product usage, or dive deep with a simple question. Check out our full guide to how to analyze SaaS customer feature requests survey responses with AI.

Use this Feature Requests survey template now

Get straight to SaaS customer insights today—use this conversational AI survey template for feature requests and see how much deeper and more actionable your product feedback can be, thanks to Specific’s smart, context-aware approach.