Survey example: SaaS Customer survey about feature requests

This is an example of an AI survey for SaaS customers about feature requests—see and try the example survey to experience how a true conversational survey works on Specific.

Coming up with effective SaaS customer feature requests surveys can be tough, especially when you’re after actionable, detailed feedback instead of vague answers.

Specific has become the go-to authority for building, launching, and analyzing conversational surveys that work. All the tools and templates you see here are purpose-built by the Specific team for this exact challenge.

What is a conversational survey and why AI makes it better for SaaS customers

Traditional customer feedback surveys tend to feel cold and formal, leading to low response rates and answers that are missing nuance. When you ask SaaS customers about which features matter most, a check-the-box approach with static forms simply doesn’t deliver the kind of depth you need. Instead, we see higher engagement with conversational surveys powered by AI—where the entire survey feels like chatting with a smart, helpful researcher.

The frustration with manual survey creation is real: too time-consuming, repetitive, and you’re often left with a rigid set of questions that don’t adapt as the conversation unfolds. That’s where an AI survey generator shines—it drafts, refines, and personalizes your survey in minutes, drawing from best practices and domain expertise. Then, it guides your SaaS customers through a personalized, chat-like journey, adapting on the fly.

Consider these facts:

• AI-powered surveys can increase response rates by up to 40%, compared to manual and email-based surveys, which can have low participation rates in B2B SaaS scenarios. Conversational chatbot-style surveys reach completion rates up to 80%. [1]

• In the SaaS industry, 86% of consumers will pay more for better experiences—so collecting useful feedback is critical to driving product success. [2]

Why use AI for SaaS customer surveys?

• Rich, conversational data: AI follow-ups let customers elaborate in their own words, surfacing insights you’d miss with multiple choice.

• Less setup, more impact: Specify the goal (“feature requests for SaaS customers”) and the AI survey builder does the heavy lifting—no need to manually program branches or logic.

• Superior respondent experience: The survey feels more like texting or chatting, so users relax and share real feedback.

Specific offers best-in-class UX for conversational surveys, so if you want quality feedback from SaaS customers who care about features, you’re in the right spot. If you want to easily create a survey like this, we have a step-by-step guide on how to create your own SaaS customer feature requests survey with AI, or you can build a custom survey from scratch with our AI survey generator.

Automatic follow-up questions based on previous reply

The real superpower of Specific is how AI asks smart, real-time follow-up questions based on each respondent’s answer—just like a skilled interviewer would. That means if a SaaS customer gives an ambiguous answer or you need more context, the AI knows exactly what to ask next. This eliminates all the back-and-forth you’d otherwise deal with via email or slack messages, saving hours for your team and, more importantly, yielding richer insights.

Here’s an example of what happens when follow-ups are missing:

• SaaS customer: "I wish the reporting was better."

• AI follow-up: "Can you tell me more about what’s missing in reporting? Are there specific reports or data types you need?"

If you don’t clarify, you end up with data you can’t act on. With automatic AI follow-ups, your survey adapts on the fly and feels natural—so your conversation flows and nothing gets lost in translation.

We invite you to try generating a survey just to see how dramatically the experience changes with follow-up logic enabled. Your SaaS feature requests survey becomes a true conversation—an AI survey example that’s actually engaging from both sides.

Because of these smart follow-ups, this is a genuinely conversational survey, not just an online form.

Easy editing, like magic

With Specific’s AI survey editor, tweaking your SaaS customer feature requests survey is as simple as typing a message. You tell the AI what you want to change—whether it’s the tone, wording, or adding a new question about integrations—and the survey updates in seconds, always using research-informed best practices.

No more hunting down complex logic or wasting time on tedious edits. The AI takes your instructions and handles everything, so your survey feels expertly crafted with minimal effort.

Survey delivery: landing page and in-product widget

The way you deliver your survey matters. For SaaS customer feedback on feature requests, you have two seamless options—all built into Specific:

• Sharable landing page surveys: Create a stand-alone, branded page you can share in emails, newsletters, or slack—perfect for reaching users after a product launch or for broad outreach.

• In-product surveys: Embed the survey directly in your app or product. This in-product approach lets you target active users at key moments, like after they use a new feature or at the end of a workflow—ideal for real-time feedback while those experiences are fresh.

For many SaaS teams, in-product delivery is the gold standard for feature request surveys since you’re catching customers right when their opinions matter most. But landing page surveys shine for broader audiences or if you want to include segments not currently active in your product.

AI-powered analysis: instant, actionable insights

Once your responses are in, Specific automatically summarizes answers, detects common themes, and highlights the strongest signals with its AI-powered survey analysis—no spreadsheets, coding, or tedious copy-pasting. You can chat directly with the AI about your results, uncovering patterns and next steps with ease.

• Key features: topic auto-detection, smart summaries, and GPT-powered Q&A about your survey results.

• Dive deeper into how to analyze SaaS customer feature requests survey responses with AI.

Analyzing survey responses with AI is the fastest route to real, usable feedback—especially when every minute you save can be spent building features your customers actually want. Automated survey insights have never felt this immediate or accessible.

See this feature requests survey example now

Experience the difference that an AI-powered, conversational survey can make for your SaaS product—see, use, and be inspired by this feature requests survey example on Specific. It’s the fastest way to turn customer feedback into clarity.