SaaS Customer survey about feature requests

Ready to collect actionable feedback on feature requests? With Specific’s AI survey generator, you can create a high-quality SaaS customer survey in seconds — just click and start your free survey, right here on this page.

Why SaaS customer feature request surveys matter

If you’re not regularly reaching out to your customers for feedback on feature requests, you’re probably overlooking major growth opportunities. **Over 54% of product features developed by Usersnap’s product team originated from direct customer requests**, which demonstrates just how crucial targeted feedback is for building products people love and actually use. [1]

Skipping feature request surveys can keep you stuck in the guessing game — building tools nobody wants, while your competitors turn user insight into their next big win. The importance of SaaS customer recognition and engagement through surveys can’t be overstated:

• Retention: Companies that actively respond to customer feedback see a 25% increase in expansion revenue and reduce churn rates significantly. [2]

• Resource focus: 45% of product features are never used, meaning your team can save tons of dev hours by focusing on what your customers actually desire. [2]

• Competitive advantage: 73% of SaaS companies cite customer experience as a key driver for revenue growth. [3]

Gathering feedback isn’t just about making a better product; it’s a proven pathway to higher customer satisfaction and smarter growth.

Why use an AI survey generator for SaaS customer feedback?

Traditional survey tools are slow, manual, and prone to collecting surface-level or unclear feedback. That's why so many SaaS teams are turning to AI to streamline survey creation and get better data in less time. Here’s how AI-powered survey generators, like those from Specific, change the game:

Why use AI for SaaS customer surveys?

• Instantly transforms your ideas into expert-quality surveys tailored to feature requests.

• Makes follow-up and conversational probing automatic, so you never miss crucial context.

• AI leverages best practices for question logic and structure—no more guesswork.

• Enjoy a smooth, chat-like experience for both the creator and respondent, thanks to Specific’s conversational survey platform.

AI survey generators don’t just speed things up—they help you go deeper where it matters. You can even ask the AI to change survey questions by chatting in plain language. This is why over 76% of SaaS companies are using or testing AI to improve operations and user experience right now. [4]

Designing questions that drive real insight

Tired of getting generic answers? The quality of your survey questions determines the quality of your feedback—and as experienced researchers, we know the pitfalls. Here’s what we mean:

• Bad question: “What features should we add?” (too broad, everyone answers differently)

• Good question: “What’s one feature missing that would help you accomplish your work more efficiently?” (specific, actionable, and focused)

Specific’s AI generator crafts questions as an expert would. It avoids leading or confusing language, and automatically adapts to the SaaS customer audience—whether you need open-ended or multiple choice questions. If you want to get better results, here’s one tip: Always phrase questions to encourage detail (“Tell us about your last struggle with our app...”), and see our list of the best feature request survey questions here.

With Specific, you can trust that your survey will actually help you gather insight you can act on.

Automatic follow-up questions based on previous reply

Everyone knows that feature request answers can be vague, but follow-ups are time-consuming—unless your survey does the work for you. Specific’s AI uses real-time context and response analysis to automatically ask smart follow-up questions, just like an experienced product researcher would. That means you get richer, more complete feedback, without chasing users by email or missing out on hidden needs.

Consider what happens without follow-ups:

• SaaS customer: “Could you make sharing easier?”

• AI follow-up: “Could you share more about which sharing option you find difficult, and how a better solution would support your workflow?”

If you don’t ask, your team is left guessing (“What did they mean by sharing?”)—and product development slows down. With Specific’s automatic follow-up questions, every answer gets clarified and expanded so you never lose context or nuance.

These follow-up questions are a new concept for many. Try generating a survey and see how naturally the conversation flows—it truly feels like a chat, not a form.

Ultimately, these follow-ups make the survey a conversation: this is what makes Specific a true conversational survey tool.

How to deliver your feature request survey

Once your survey is ready, delivery is key. With Specific, you have two powerful options for getting your conversational survey in front of SaaS customers as they consider feature requests:

• Sharable landing page surveys — Perfect for broad email campaigns, newsletters, or user communities. Just share a link and let customers respond in their own time. Ideal if you want insight from a large or external group who aren’t in your app every day.

• In-product surveys — Embed the AI survey directly in your SaaS product as a widget. Prompt users for feedback in context—right after they use a new feature, or when they hit a pain point.

For feature requests, in-product targeting is especially powerful: users answer while their experience is top-of-mind. But landing page delivery is great for collecting broader feedback, or for inviting past customers back into the conversation. You can learn more about these delivery methods in our in-depth guide.

AI-powered analysis: Instant insights from survey responses

Sorting through hundreds of feedback entries used to mean spreadsheets and endless reading. With Specific's AI-powered survey analysis, you get instant summaries, topic detection, and actionable insights—as fast as the responses come in. Chat with AI about your survey results, spot patterns, and surface key requests, all without manual work. Curious about how to analyze SaaS customer feature request survey responses with AI? Read our deep dive here or check out how our AI analysis works in detail.

Create your feature requests survey now

Generate a high-quality, conversational survey with AI in seconds—just click to start and see the difference Specific makes for SaaS customer feedback.