Survey template: Prospect survey about decision criteria

We all know getting reliable insights from a prospect survey about decision criteria is tough, but with an AI-powered conversational approach, we can actually make it easy and insightful—so go ahead and use and try this template from Specific for your next survey.

What is a conversational survey and why AI makes it better for prospects

Traditional prospect surveys about decision criteria usually fall flat—they’re boring, cold, and don’t collect the nuance we need. AI survey templates are changing the game. Instead of sending static forms and hoping for clarity, we use conversational surveys powered by Specific’s AI. These feel more like human interviews and collect deeper, higher-quality feedback from prospects.

How is an AI survey template different from a manual one? First, there’s the experience: with AI, each answer from a prospect can spark a clarifying follow-up, just like a great researcher would in a real conversation. And this isn’t just wishful thinking—there’s solid evidence behind it: conversational surveys using AI have completion rates of 70–90%, compared to only 10–30% for traditional forms. That’s not just a small bump—it’s a massive boost in useful data collected. [3]

Here’s a side-by-side look:

With Specific’s AI survey generator, you just start a conversation, and the AI crafts smart, relevant questions tailored to your target audience—in this case, your prospects. It’s quick, easy, and delivers feedback you can actually use.

Why use AI for prospect surveys?

• Higher engagement: A recent study showed that AI-powered conversational surveys drive better engagement, yielding replies that are both more detailed and more relevant. [4]

• Less survey fatigue: Conversational surveys feel personal and natural—they’re proven to reduce the friction prospects feel with typical form-based research.

• Powerful, fast insights: You get more usable data, faster, so you can act on what your prospects actually care about when making decisions.

If you want to see best practices for designing these prospect decision criteria surveys, check out our article on best questions for prospect surveys about decision criteria. And remember: Specific’s user experience is unmatched—our conversational surveys are smooth, simple for prospects to complete, and a breeze for you to create or edit.

Ready to get started? Try this AI survey template or, if you want to create something from scratch, head to the AI survey generator and describe any scenario you like.

Automatic follow-up questions based on previous reply

The power of a conversational survey is in the follow ups. Instead of firing off static questions at your prospects, Specific’s AI survey generator listens to each answer and asks for clarification and detail—right on the spot. This is a total shift from old-school surveys where you send, wait, and then chase down ambiguity over email.

Here’s why automatic follow-up questions matter:

• They turn short or vague responses into actionable insights

• They save you hours of manual back-and-forth to clarify what a prospect really means

• They make the entire experience more like a conversation, less like a chore

Let’s look at what can go wrong without smart follow-ups:

• Prospect: “We want a solution that’s more flexible.”

• AI follow-up: “When you say ‘flexible,’ are you thinking about pricing options, integrations, or something else?”

If you stopped at the first answer, you’re left guessing. But with automated probing, you capture specific needs—information you can use to refine your pitch or tailor your solution.

This technology is so effective that AI-conversational surveys have factually proven to deliver more detail, relevance, and specificity than static forms. [5][6] You can read about how our follow-up system works in more detail on the AI follow-up questions feature page.

Follow-ups make the exchange a true conversation—this is what we mean by a conversational survey. Try generating a survey now and experience how natural the interaction feels.

Easy editing, like magic

Editing and customizing a survey with Specific is as easy as chatting. If you want to adjust question order, phrasing, or add a new section—just tell the AI editor what you need. Instead of getting lost in menus or spending ages tweaking options, you have an expert assistant who handles the tedious bits. In seconds, your survey template updates with professional language and research-backed logic. The AI survey editor makes iterating on your prospect decision criteria questions effortless.

If you’re curious how to fine-tune or reposition a decision criteria survey for different scenarios, see our guide on how to create a prospect survey about decision criteria—it’s packed with practical tips.

Flexible survey delivery for prospects

Once your conversational survey is ready, getting it in front of the right prospects is simple and flexible. With Specific, you choose the best delivery for your audience—whether they’re already using your product or still browsing the web:

• Sharable landing page surveys: Send prospects a unique, mobile-friendly link—great for email campaigns, LinkedIn messages, or embedding in newsletters. Perfect for early-stage conversations or capturing input before an outreach call about decision criteria.

• In-product surveys: Deploy the survey right inside your SaaS app or website. Use this to capture context-rich decision criteria responses from active trial users or leads as they experience your product.

For most prospect decision criteria studies, landing page surveys are your fastest way to reach new leads outside your platform—while in-product surveys help qualify and understand prospects during real product evaluations. You can always switch between both delivery methods as needed.

Instant AI survey analysis and actionable insights

The advantage doesn’t stop at collecting data—Specific’s AI-powered survey analysis instantly summarizes every response, detects themes, and highlights actionable patterns straight from your prospect decision criteria feedback. No more spreadsheet crunching or manual filtering. Features like automatic topic extraction and the ability to chat with AI about responses help you move from raw comments to decisions, fast. If you want to dive deeper, see our full guide on how to analyze prospect decision criteria survey responses with AI.

With automated survey insights, you skip the grunt work and get straight to what matters for your pipeline, messaging, and product priorities.

Use this decision criteria survey template now

Get targeted, insightful responses from prospects with less effort—Specific’s AI survey template unlocks deeper context, instant follow-ups, and actionable data today. Give this template a try and see the difference for yourself.