This article will guide you on how to create a Prospect survey about Decision Criteria. With Specific, you can build a survey like this in seconds—just describe what you need and let AI do the rest. Generate your survey now.
Steps to create a survey for Prospect about Decision Criteria
If you want to save time, just generate a survey with Specific. Creating semantic surveys truly doesn't get any easier.
Tell what survey you want.
Done.
Honestly, you don’t even need to read further. AI will create the survey—drawing on deep expert knowledge—so you don’t have to write questions manually. It’ll even handle smart follow-up questions for richer insights from your respondents. Want to try something completely custom? Start fresh with the AI survey generator and see how conversational surveys are built in seconds.
Why Prospect surveys about decision criteria matter
Running a Prospect recognition survey about decision criteria isn’t just a box to tick; it’s a direct path to understanding what really moves prospects toward (or away from) your offering.
You unlock crucial buying signals, like must-haves and dealbreakers, which usually get lost in sales calls or ignored altogether.
By asking prospects directly, you stop guessing and start seeing patterns in what influences their choices.
The feedback loop becomes data-driven, helping you adjust positioning and product fit in near real-time.
If you’re not running these, you’re missing out on the power to optimize lead nurturing and qualification. Tapping into timely feedback uncovers exactly what resonates—and what repels. With AI-driven survey tools, businesses now see a solid 25% increase in survey response rates and 30% better data quality compared to traditional surveys—so those missed insights really add up. [1]
That’s the real importance of Prospect feedback: fast, actionable, and structured enough to close critical gaps. Don’t let your sales and product teams fly blind.
What makes a good survey about decision criteria?
Creating a good Prospect survey about decision criteria is all about clarity, relevance, and the respondent’s experience. Here’s the secret sauce:
Clear, unbiased questions: Avoid loaded terms—make it easy for respondents to answer honestly, without being steered.
Conversational tone: Using a friendly, human voice draws out more honest and nuanced answers.
The real test of a survey’s quality? You want high response quantity and even higher response quality. If lots of Prospects finish your survey—but the answers are shallow, you’re missing out. If only a few answer, you won’t see reliable patterns.
Bad practices | Good practices |
---|---|
Leading or biased wording | Neutral, open questions |
Too formal, dry tone | Conversational, approachable style |
No follow-up or clarification | Smart follow-ups: “Could you tell me more?” |
Too many questions at once | Short, focused, easy flow |
Keep your questions specific, keep your tone friendly, and make it feel like a two-way conversation—not an interrogation.
Question types for a prospect survey about decision criteria (with examples)
To compose effective Prospect surveys about decision criteria, start with the right mix of question types—each serving a purpose in capturing what truly matters to your audience. Want more best practices and examples? Check out our guide on the best questions for prospect survey about decision criteria.
Open-ended questions are invaluable when you want detailed, unfiltered responses. They let Prospects express their thinking in their own words and often surface unexpected insights. Use them early to set the conversational tone or after a multiple-choice to “dig deeper.”
What’s the single most important factor when you’re deciding between different solutions?
Can you describe a recent experience where a decision didn’t go as planned? What influenced the outcome?
Single-select multiple-choice questions help you quickly quantify what matters most, especially when Prospect priorities fall into clear categories. They speed up completion—and make results easier to chart.
Which of these criteria influences your final decision the most?
Price
Product features
Support and service
Brand reputation
NPS (Net Promoter Score) question is a simple, industry-standard way to measure likelihood to recommend. For customer-facing prospects, this question gives you an instant pulse on loyalty and perception. Want to build one instantly? Generate an NPS survey for prospects about decision criteria.
On a scale of 0–10, how likely are you to recommend us to a colleague, based on your current decision-making experience?
Followup questions to uncover “the why” can be automatic or manual, but the principle is always the same: Never let a vague answer slide. Use open-ended followups after a multiple choice or NPS question to go from “what” to “why”—that’s where the gold lies.
What is the primary reason for your score?
Can you elaborate on your answer?
Embracing a conversational, hybrid approach like this keeps your survey engaging and the insights actionable. Want to see even more question types and expert tips? Dive deeper in our detailed post on creating the best prospect survey questions about decision criteria.
What is a conversational survey?
A conversational survey doesn’t look or feel like a typical form. Instead, it’s a smart, chat-based interaction where each question flows naturally from the last—especially when AI powers the experience. Respondents feel like they’re having a real conversation, not ticking boxes.
The big advantage? It’s significantly more engaging. In traditional survey forms, people often drop off or give one-word answers. But with an AI-powered conversational survey—built with something like Specific’s AI survey generator—you can adapt questions in real time and probe for context as an expert would.
Manual surveys | AI-generated, conversational surveys |
---|---|
Static, form-like appearance | Feels like chatting in-app or by text |
No follow-ups unless pre-scripted | Dynamic follow-ups based on each reply |
Often dry and boring for users | Personalized, engaging tone |
Manual analysis of open responses | AI-generated insights and summaries |
Why use AI for Prospect surveys? Simple. AI can understand, adapt, and clarify responses in a way manual scripting never could. Specific’s platform makes every step—from survey creation to insight gathering—easier, faster, and more reliable. If you want to see “AI survey example” and conversational survey designs in action, explore our guide to analyzing Prospect survey responses using AI. The feedback process is genuinely smooth for both survey creators and respondents.
The power of follow-up questions
Follow-up questions are what make conversational surveys transformative. When you rely on generic forms, you get generic answers. But Specific's automatic AI follow-up questions feature changes the game: the AI asks relevant probes in real time, working like an expert interviewer who never forgets context.
Prospect: "It was mainly the price."
AI follow-up: "Can you help me understand what specifically about the price influenced your decision?"
Without follow-up, you’d be left with that first vague comment. With AI probing deeper, you get actionable insights—not just surface-level noise.
How many followups to ask? In our experience, two or three well-crafted followup questions are plenty for most scenarios. Specific allows you to configure this, or let respondents move on if the context is clear, so feedback stays high-quality without feeling repetitive.
This makes it a conversational survey: instead of a dry, impersonal form, your survey evolves into a real dialogue—capturing context, clarifying edge cases, and revealing pains or desires you’d never discover otherwise.
AI survey response analysis, text summarization, chat with survey results: Even if you collect a ton of unstructured feedback, AI makes analysis effortless—just check out our article on how to analyze responses from a prospect survey about decision criteria. This is how you unlock hidden insights at scale.
Automatic, context-driven follow-ups are a new experience for many. Try generating a Prospect survey and watch how much richer the insights get—no manual chasing, no lost details.
See this decision criteria survey example now
See for yourself how a conversational, AI-powered survey unlocks higher response rates, sharper insights, and a better experience for everyone involved. Start collecting meaningful Prospect feedback on decision criteria, instantly.