Survey example: Prospect survey about decision criteria

This is an example of an AI survey about decision criteria for prospects—see and try the example for yourself.

Creating a meaningful prospect decision criteria survey is tough: most end up too shallow or generic, and prospects rarely give enough detail to act on.

At Specific, we know how to do surveys right. Every tool on this page is part of our platform—built for deeper feedback and real insights.

What is a conversational survey and why AI makes it better for prospects

Let’s be honest: getting actionable feedback from prospects isn’t easy. Traditional forms miss the mark, and manual prospect surveys are tedious to build, even before you realize the results are often flat or generic. Most of us want more context—why a deal stalls, what purchase criteria truly matter—but getting that substance from a basic form is wishful thinking.

This is where AI survey examples and conversational surveys come in. Instead of pushing prospects through static forms, AI survey generators engage them in real, dynamic conversations that evolve based on each answer. Think of the difference between filling out a bland, one-size-fits-all questionnaire and having an expert researcher gently probe for details in real time.

The shift to AI isn’t a fad. 78% of organizations now use AI in at least one business function, up dramatically in just a year—because it works better, unlocks better data, and saves time [1]. AI survey examples aren’t just more engaging: they learn and adapt during the survey, so you get deeper, more actionable insights from every prospect.

Why use AI for prospect surveys?

• Deeper insight in less time: AI adapts to what each prospect says, surfaces priorities, and clarifies vague responses—so you skip the manual follow-up mess.

• Fewer errors, less bias: Smart prompts minimize common survey errors like leading questions, selection bias, and overcomplicated design [3].

• More candid feedback: A conversational tone puts prospects at ease, so they tell you what really matters to them.

Specific delivers the best-in-class experience for conversational surveys—both for creators and your prospects. If you want to explore what questions work best in these surveys, you’ll find a practical guide in our best questions for prospect decision criteria surveys article, or jump right in and use our AI survey generator for custom prompts.

Automatic follow-up questions based on previous reply

Here’s where conversational surveys really shine: AI instantly asks smart follow-ups based on each prospect’s answer. Instead of stopping at a surface-level reply, AI probes for clarity or motives—like a sharp sales or research pro would do, but working 24/7 for you.

Ever had a response that looked promising, but made you think, “What did they really mean?” Without follow-ups, that answer stays vague. For example:

• Prospect: “Pricing is a concern for us.”

• AI follow-up: “Can you tell me which pricing factors influence your decision most—is it budget constraints, pricing model, or something else?”

Or another common one:

• Prospect: “We need something easy to use.”

• AI follow-up: “What makes a platform feel easy to use for your team? Are there specific tasks or workflows you worry about?”

With automated probing and clarification, you’ll save hours of back-and-forth emails—and never miss the “why” behind a deal’s real drivers. It’s a new way to gather context, and you’ll quickly see why one conversation is worth a dozen flat survey forms. Try generating a survey and experience the difference firsthand—followups make nearly every reply count.

These follow-ups turn a survey into a real conversation—making it truly a conversational survey.

Easy editing, like magic

Editing your survey with Specific is nothing like fiddling with clunky builders. Just tell the AI survey editor what you want to change in plain language—it updates and improves your questions like an expert, instantly. No hunting for settings, no digging through options. Want to add a new decision criteria or clarify a question? You can do it in seconds, and AI handles the tedious work for you. It’s simple, fast, and reduces mental overhead.

Flexible delivery: sharable landing pages and in-product surveys

Whether you’re reaching prospects directly or want timely feedback inside your product, you’ve got options:

• Sharable landing page surveys: Perfect for outbound emails, LinkedIn, or drip campaigns. Send a link to prospects after a demo or when following up on a stalled opportunity. You can even embed the survey in your CRM outreach sequence for decision criteria feedback at scale.

• In-product surveys: Ideal for SaaS or web apps where prospects engage with your trial or demo environment. Trigger a conversational decision criteria survey based on usage milestones or right before trial conversion. This is a targeted way to understand objections in context and boost conversion insights.

For most prospect decision criteria surveys, a linkable landing page is the flexible choice—easy to share, no code needed. But if you want real-time feedback inside your product, in-product surveys are incredibly powerful.

AI-powered analysis: instant insights from every response

Long gone are the days of copying survey data into spreadsheets. With AI survey analysis in Specific, you get instant summaries, automated topic detection, and clear priority themes—direct from your conversations. Want to dive deeper? Chat directly with the AI about your prospect feedback and uncover hidden insights—no manual analysis required. For a full breakdown on how to analyze prospect decision criteria survey responses with AI, check out our step-by-step guide.

This approach turns your survey into a decision-making engine—actionable, nuanced, and always up to date.

See this decision criteria survey example now

Get to know what a real AI-powered prospect decision criteria survey feels like—see the example and uncover better, richer insight from every interaction.