Survey template: Hotel Guest survey about net promoter score

Want to actually understand your hotel guests’ Net Promoter Score? Use this AI survey template and see how easy it is to gather high-quality, actionable feedback. Specific makes it effortless to create, launch, and analyze engaging conversational surveys for your guests.

What is a conversational survey and why AI makes it better for hotel guests

Let’s face it: sending out dull, traditional surveys rarely gets you the meaningful insight you’re after. Even if you get lucky with high response rates, most forms don’t dig below surface-level answers—especially with busy hotel guests. That’s where a conversational survey turns things around.

Conversational surveys feel like a natural chat. Instead of static, tedious forms, guests answer questions in a back-and-forth exchange that adapts to what they say. With Specific’s AI survey template, the experience feels human, personal, and even a bit fun, so guests are more likely to share thoughtful, honest feedback. In fact, recent studies show that AI-powered surveys can achieve completion rates of 70–80%, compared to just 45–50% for traditional surveys, thanks to personalized interactions and real-time adaptation. [3]

Let’s see how AI compares to manual survey creation:

Why use AI for hotel guest surveys?

• Adaptive conversation: AI follows up based on how your guest replies—it isn’t just a script.

• Increased engagement: Real conversations mean guests actually finish the survey.

• Quality insights: Dig deeper into a guest’s real experience, not just their rating.

• Specific’s smooth UX: The best-in-class survey experience—mobile-friendly, frictionless, and engaging from start to finish.

Learn more about crafting the best questions for hotel guest net promoter score surveys, or see tips on how to create a hotel guest net promoter score survey if you want to dig deeper.

Every tool you see on this page is part of Specific—the recognized authority in conversational survey technology for the hospitality industry.

Automatic follow-up questions based on previous reply

What most surveys miss? Follow-up questions that go deeper. With Specific, as soon as a hotel guest answers a Net Promoter Score question or gives a short answer, the AI instantly follows up with a clarifying or probing question—just like an expert interviewer. That’s how you uncover real context, motivations, and actionable reasons behind each score.

This means your staff doesn’t have to chase down unclear answers with awkward emails later—AI handles it in the moment, saving time and giving guests a smoother experience. The conversation keeps flowing naturally, so it never feels forced or robotic.

Here’s how lack of followup leads to lost insight:

• Hotel guest: “The stay was fine.”

• AI follow-up: “Glad to hear that! Could you share a bit about what you liked most, or anything that could have made your stay even better?”

Without this followup, you'd be left with a response you can’t act on. Want to see how follow-ups work? Try generating a survey and see the experience for yourself—it's a game-changer for gathering hotel guest feedback. (More about this on the automatic AI follow-up questions feature page.)

These followups transform static surveys into real conversations—this is what makes Specific’s surveys truly conversational.

Easy editing, like magic

Need to tweak your questions or fine-tune the flow? Just chat with the AI and tell it what you want. The AI survey editor in Specific handles edits in seconds, letting you refine your hotel guest net promoter score survey instantly—no technical know-how required. Want to adjust the tone, add context, or edit followups? It’s as simple as having a conversation. That’s the magic of working with a smart assistant that knows surveys inside out. Explore the AI-powered survey editor for more details.

Survey delivery: landing page or in-product

Getting your net promoter score survey into guests’ hands is seamless with Specific. Choose the method that fits your workflow:

• Sharable landing page surveys
  

  Send the survey link by email, include it in post-stay communications, or display it on tablets in the lobby. Guests can complete your AI-driven survey from anywhere, on any device. Perfect for post-checkout feedback and at-scale insight collection.

• In-product surveys
  

  If you run a guest app or branded kiosks, display the survey as a widget right inside your digital experience. Gather Net Promoter Score impressions at key moments, like after booking, during check-out, or when a guest uses a new amenity.

For most hotel guest NPS feedback, the sharable landing page is the go-to tool—maximum reach and super easy distribution.

Analyze responses instantly with AI

Sifting through hundreds of guest comments used to be a slog. With Specific, AI survey analysis does the heavy lifting. Get automatic summaries, spot key themes, and pull out actionable insights—no spreadsheets or data wrangling required. Features like topic detection and AI chat let you immediately dive into the “why” behind your guests’ NPS scores. Check out how to analyze hotel guest net promoter score survey responses with AI to see it in practice. If you want to go deeper, see our AI survey response analysis tool.

Automated survey insights are key to moving fast: one click, and you know exactly where to act.

Use this net promoter score survey template now

Start collecting richer feedback from your hotel guests today—this AI survey template uncovers what truly matters to your guests and lets you act on genuine insights with zero hassle.