This article will guide you on how to create a Hotel Guest survey about Net Promoter Score. With Specific, you can build or generate your survey in seconds, making the process truly effortless.
Steps to create a survey for Hotel Guests about Net Promoter Score
If you want to save time, just generate a survey with Specific.
Tell what survey you want.
Done.
You honestly don’t even need to read further. The AI will build the survey with expert-level knowledge, and it will even ask your respondents followup questions to gather deeper insights—no manual editing or guesswork required. That’s how easy semantic surveys can be with AI.
Why Hotel Guest Net Promoter Score surveys matter
If you’re not running Hotel Guest NPS surveys, you’re missing out on insights that drive loyalty and reputation. There’s a clear link between consistent feedback collection and business improvement:
By measuring NPS, hotels can pinpoint what drives customer loyalty and satisfaction, as well as what holds them back.
According to recent data, the average Net Promoter Score (NPS) in hospitality is 44, but leaders like Hyatt (58 NPS, 67% promoters), Hilton (56 NPS, 66% promoters), and Marriott (51 NPS, 60% promoters) set even higher benchmarks for excellence [1].
Guests who feel heard are more likely to promote, return, and provide referrals—which compounds revenue and boosts team morale.
The benefits of Hotel Guest feedback go beyond numbers: you get actionable context behind guest decisions, insight into experience gaps, and real stories that shape future strategy. The importance of Hotel Guest recognition surveys can’t be overstated. Neglecting this means lost opportunities—to recover unhappy guests, double down on what excites promoters, and evolve your offering. Put simply: NPS surveys are core to healthy hotel operations and long-term growth.
What makes a good survey on Net Promoter Score
Building the right survey means crafting questions that get honest, useful answers from Hotel Guests about their Net Promoter Score experience. It’s all about:
Clear, unbiased questions: Word questions so they don’t steer or confuse your guests.
Conversational tone: Use approachable language to encourage natural, honest responses. If it feels like a real conversation, guests open up more.
The ultimate sign of a great NPS survey is both the quantity and quality of responses. High numbers show people are willing to chime in, and thoughtful answers let your team take real action.
Bad practices | Good practices |
|---|---|
Loaded questions | Neutral wording |
With Specific’s conversational surveys, you naturally lean toward the “good”—making it simple for guests to respond and for teams to learn what really matters.
What are good question types for a Hotel Guest survey about Net Promoter Score?
Curating the perfect Hotel Guest NPS survey means mixing conversational and structured question types for richer insights. Here’s how we think about it:
Open-ended questions are great for context and emotion—when you need to uncover what guests loved, what irked them, and why. Use these to let people tell their stories in their own words. For instance:
What’s one thing we could have done to improve your stay?
Tell us about a memorable moment during your visit.
Single-select multiple-choice questions streamline patterns and quick counts, keeping things easy for guests who prefer clicking to typing. For example:
How likely are you to return to our hotel?
Very likely
Somewhat likely
Not sure
Unlikely
NPS (Net Promoter Score) questions do the heavy lifting: you ask for a 0–10 score on likelihood to recommend, a gold standard in hospitality. These are best when you want quantifiable, comparable loyalty metrics. Want to try an instant NPS survey? Generate a Hotel Guest NPS survey in just one click. For example:
On a scale of 0–10, how likely are you to recommend our hotel to a friend or colleague?
Followup questions to uncover "the why": These are essential if you want deeper insight—not simply a score, but the story behind it. When a guest gives an NPS rating, asking why they chose that number unlocks nuance (service, cleanliness, food, etc.). For example:
What is the primary reason for your score?
What could we do differently to earn a higher rating?
If you want inspiration or see more ways to phrase questions, check out our article on best questions for Hotel Guest NPS surveys—it’s packed with ideas and actionable tips for conversational survey design.
What is a conversational survey?
Conversational surveys feel like a friendly chat rather than a dry form. This approach builds trust and encourages richer, more candid answers from Hotel Guests—far more than you’d get with traditional forms.
With AI survey generation, you skip all the manual building steps. Instead of spending hours typing questions and fiddling with logic, you describe your needs, and AI composes a full survey—using conversational flow and best practices. The difference?
Manual surveys | AI-generated surveys |
|---|---|
Static, form-like | Chat-style, interactive |
Why use AI for Hotel Guest surveys? Because it instantly gives you the benefit of expert-crafted questions, smart follow-ups, and dynamic conversations—without the grind of manual setup. Conversational survey tools like Specific make it effortless to get actionable feedback at scale.
Every AI survey example you create is unique—it adapts to guest responses, digs deeper, and captures next-level context. Specific offers the best-in-class user experience in conversational surveys, making life easier for both creators and guests. If you’re curious, see our step-by-step guide on how to create and analyze surveys for Hotel Guests.
The power of follow-up questions
Follow-up questions are the secret sauce of a great conversational survey. They’re what turn one-word or generic answers into detailed, useful insights—especially in Hotel Guest NPS surveys where understanding “why” matters.
Specific’s AI asks smart, contextual follow-ups in real time, just like an expert interviewer. This means you uncover the full story: instant clarifications, motivations, and pain points that you’d otherwise have to chase down with emails or phone calls. Thanks to these conversational followups, you avoid the biggest pitfall—unclear or incomplete responses. For example:
Hotel Guest: “The room was okay.”
AI follow-up: “Could you tell us more about what made the room just okay? Was it the cleanliness, size, or something else?”
How many followups to ask? Usually, 2–3 followups are more than enough to get full context. There’s no need to overwhelm guests—Specific even lets you tweak settings so you only ask more if needed, or let respondents skip once you’ve got what you need.
This makes it a conversational survey: The interaction is natural and insightful, not stilted or robotic. That’s why we designed it this way.
AI survey response analysis, insights, quick summary: Even with lots of open-ended responses, AI makes analysis a breeze. See more on how you can analyze Hotel Guest survey responses using AI—you’ll never dread reading blocks of text again.
Automatic AI followup questions are a new way to supercharge your surveys: if you haven’t tried it, go ahead and see the experience for yourself.
See this Net Promoter Score survey example now
Create your own survey to capture richer feedback, boost guest loyalty, and make better decisions with less effort—powered by intelligent, conversational AI surveys today.