Survey example: Hotel Guest survey about net promoter score

Create conversational survey example by chatting with AI.

This is an example of a conversational AI survey about Net Promoter Score for hotel guests—see and try the example to experience modern guest feedback.

Creating effective hotel guest Net Promoter Score surveys is hard—too many forms feel cold, generic, or simply get ignored.

All the tools presented here are from Specific, a leader in conversational surveys and AI-driven guest feedback.

What is a conversational survey and why AI makes it better for hotel guests

Most hotel guest Net Promoter Score surveys fall flat because they don’t feel like a real conversation. Guests skim bland questions—or worse, abandon the survey halfway. That’s where conversational surveys come in: these are dynamic, chat-like surveys that feel more like a genuine interaction than a static form.

What’s different with an AI survey example? Instead of showing every guest the same set of questions, AI adapts in real-time—changing follow-up prompts or tone based on what the guest says. This unique approach has a huge impact: AI-driven surveys achieve completion rates as high as 70–90%, whereas traditional surveys often see only 10–30% [2]. It’s not just a faster survey creation process—guest participation and response quality are both dramatically better.

Manual Surveys

AI-Generated Conversational Surveys

Static, one-size-fits-all questions

Dynamic questions that change based on guest replies

Dry and impersonal experience

Warm, natural conversation—feels like a real person

Slower to launch: sometimes weeks

Ready to deploy in just days or less

Low completion rates (10–30%)

High engagement (70–90% complete the survey)

Why use AI for hotel guest surveys?

  • AI instantly adapts questions to what hotel guests actually say—so you discover the real reasons behind their loyalty or dissatisfaction instead of generic feedback.

  • It’s easier to scale: hotel brands like Hilton and Marriott, with NPS scores of 56 and 51, rely on deeper, ongoing feedback loops to outperform peers [1].

  • Specific delivers the industry-best experience in conversational surveys, making feedback frictionless and even enjoyable for guests and survey creators.

Curious what kinds of questions deliver the best insights? Check our guide on the best questions for hotel guest net promoter score surveys, or see how to create a hotel guest survey about NPS with AI in minutes.

Automatic follow-up questions based on previous reply

What sets a true conversational survey apart? Automatic follow-up questions. With Specific, the AI detects when a guest’s reply is unclear or interesting and asks a smart, natural follow-up in real-time—just like an expert interviewer. This digs out deeper context, clarifies ambiguities, and delivers richer insights—without you needing to email back and forth afterwards.

Think about how things go without follow-up questions:

  • Hotel guest: “The room was fine, but …”

  • AI follow-up: “Could you share what could have made your stay even better?”

  • Hotel guest: “It was okay, I guess.”

  • AI follow-up: “What would have made your experience truly memorable?”

Without these follow-ups, you’re left guessing—or misinterpreting guest intent altogether. With Specific’s AI, you can capture full stories, making every NPS response actionable. This whole process happens naturally, turning the survey into a real conversation.

Want to experience how automated follow-ups work? Learn about automatic AI follow-up questions or generate your own conversational survey and see the magic yourself. These follow-ups are what transform a static form into a real conversational survey.

Easy editing, like magic

Survey tweaks can be a drag—but not here. Specific’s AI survey editor lets you edit any part of your conversational survey by simply typing what you want to change. The AI instantly updates your questions with expert clarity—add, rephrase, or reorder in seconds. No more fiddling with forms: just describe what you want, and the hard work’s done for you.

Survey delivery for hotel guests—your way

Delivering your hotel guest Net Promoter Score survey is seamless and flexible. Pick the method that matches your context:

  • Sharable landing page surveys: Great for post-stay feedback, email invitations, or sharing via messaging. Guests access the survey from any device, anywhere—perfect for collecting feedback after checkout or from loyalty campaigns.

  • In-product surveys: Embed the conversational survey directly into your booking platform, loyalty app, or guest WiFi landing page. This is ideal for catching feedback at the moment of interaction—like after making a reservation or completing a stay.

Choose what fits: broad outreach or perfectly-timed in-app feedback, both powered by Specific’s conversational AI.

Effortless AI survey analysis and insights

Once your hotel guest NPS survey is live, the real magic is in the analysis. Specific’s AI survey analysis instantly summarizes written responses, highlights key themes, and picks out what truly matters—in seconds, not hours. No more spreadsheets or tedious manual sorting: topic detection and the ability to chat directly with AI about your survey results are built right in.

See how to analyze hotel guest Net Promoter Score survey responses with AI to turn raw feedback into clear, actionable insights.

See this net promoter score survey example now

Preview the conversational AI-powered net promoter score survey and experience how easy it is to start collecting richer, more actionable hotel guest feedback. Don’t settle for static forms—see the difference for yourself.

Try it out. It's fun!

Sources

  1. questionpro.com. Hilton NPS and Marriott NPS: Hotel guest net promoter score benchmarks and breakdowns.

  2. superagi.com. AI vs Traditional Surveys: A Comparative Analysis of Automation, Accuracy, and User Engagement (2025).

Adam Sabla - Image Avatar

Adam Sabla

Adam Sabla is an entrepreneur with experience building startups that serve over 1M customers, including Disney, Netflix, and BBC, with a strong passion for automation.