Survey template: Employee survey about company culture

Collecting honest Employee feedback about company culture is tough—AI-powered surveys make it easier. Use and try this template to create deeper, more insightful Employee company culture surveys with Specific, the leader in conversational AI surveys.

What is a conversational survey and why AI makes it better for employees

Gathering meaningful insights into company culture from employees is challenging. Traditional online surveys are often ignored, with average response rates of just 10-15%[1]—and even when people answer, the results can feel dry or incomplete. Enter the AI-powered conversational survey: it engages employees like a chat, asking smart follow-ups, and adapting in real-time to create an experience that feels human.

Instead of filling out a rigid form, employees answer questions as if they’re having a quick conversation with an expert. This boosts engagement and quality—AI-powered surveys see completion rates between 70% and 90%, compared to the average for traditional methods[2].

Why use AI for employee surveys?

• Boost completion rates: AI surveys adapt to the respondent, holding their attention and dramatically reducing survey abandonment[3].

• Higher quality responses: Studies show that AI-powered conversational surveys elicit deeper and more thoughtful feedback than traditional panels[4].

• Faster, smarter survey creation: Build and modify surveys instantly, no forms or templates to fuss over.

Specific’s AI survey template builder gives employees a familiar, chat-like experience—making feedback feel natural, private, and valued. If you want inspiration for what to ask, see our guide on the best questions for employee surveys about company culture.

Automatic follow-up questions based on previous reply

What sets a conversational survey apart is its ability to dig deeper. With Specific, the AI listens to how an employee responds, then asks a smart follow-up right away—just like an expert interviewer. This isn’t “one-size-fits-all”—the survey feels bespoke, and you capture the context that would otherwise be lost in generic answers.

An automated followup chain looks like this:

• Employee: “I sometimes feel out of the loop about changes.”

• AI follow-up: “Can you share a recent example where you felt left out of an important update?”

If you just stop at the first answer, you miss the detail that makes feedback actionable. With manual forms, you’d have to chase this by email—time-consuming for everyone. AI-powered, real-time follow-ups, as featured in Specific's automatic follow-up questions, keep the conversation flowing and save you hours.

In another scenario:

• Employee: “Our team meetings are okay.”

• AI follow-up: “What’s one thing that would make your team meetings more effective for you?”

This is the heart of a conversational survey: followups turn every answer into a deeper conversation, boosting both detail and clarity.

Ready to see this in action? Try generating your own survey and notice the natural, chat-like flow—there’s no going back to bland forms.

Followups transform the survey into a real conversation, so you’re not just collecting data—you’re understanding people.

Easy editing, like magic

Editing your AI survey template is as simple as having a chat. Just tell Specific’s AI survey editor what to change—whether you need to reword a question, add new topics, or change the tone. The AI handles all the hard work, drawing on expert-level best practices. Changes happen in seconds, so you’re never stuck tweaking endless settings or rewriting whole survey blocks. It’s like having a research assistant who instantly understands what you need.

Survey delivery: shareable and in-product options

Specific gives you two flexible ways to deliver your employee company culture survey, tailored to your goals:

• Sharable landing page surveys: Send employees a private link via email, chat, or company intranet. It’s perfect for all-hands climate checks, new policy rollouts, or whenever you want feedback outside your product.

• In-product surveys: Pop up the survey inside your company portal, app, or HR dashboard—employees respond in the flow of their work. This works great for onboarding, new feature launches, or change communication, ensuring high relevance.

If your company culture survey needs broad internal distribution, landing pages work best. For targeted feedback at the right moment—say, after an onboarding milestone—go in-product.

AI-driven survey analysis: instant insights, no spreadsheets

After launching your survey, Specific’s AI survey analysis does the heavy lifting: it summarizes responses, spots key themes, and even lets you chat with AI about your data. Features like automatic topic detection and the ability to ask, “What’s driving positive company culture?” make analyzing survey responses with AI radically straightforward. To dive deeper, see our guide on how to analyze Employee Company Culture survey responses with AI.

No more manual coding, sorting, or dashboards—just actionable survey insights, delivered instantly.

Use this company culture survey template now

Start truly listening to your employees: use this conversational survey template and discover what’s really shaping your company culture—rich insights, ready in minutes, powered by Specific’s best-in-class AI experience.