This article will guide you on how to create an Employee survey about Company Culture. With Specific, you can build a conversational, AI-powered survey in seconds—just generate and share your survey instantly.
Steps to create a survey for Employees about company culture
If you want to save time, just generate a survey with Specific. You don’t need any special survey expertise to get started. Creating semantic surveys with AI is straightforward—here’s how it goes:
Tell what survey you want.
Done.
You honestly don’t even need to read further. AI will create the survey with expert-level knowledge so you don’t have to guess what to ask. It’ll even prompt respondents with follow-up questions, uncovering meaningful insights beyond a one-size-fits-all form. If you want to fine-tune or make a completely custom survey, just use the AI survey generator.
Why conducting a company culture survey matters
We often see teams skip these surveys because they seem time-consuming, but that’s short-term thinking. If you’re not running regular employee surveys on company culture, you’re missing out on:
Higher productivity: Companies with engaged employees see a 17% increase in productivity and 22% higher profitability [1].
Stronger retention: Employees who rate their culture highly are 790% more likely to feel satisfied at work and 83% less likely to be looking for a new job [3].
Revenue growth: A positive workplace culture yields a 516% greater revenue growth over a decade [2].
Let’s be real—people want to feel heard, and culture shapes everything from motivation to turnover. Regular feedback through a well-designed employee survey is how you catch issues early, double down on what’s working, and foster the kind of environment where people actually want to stay and do great work. The benefits of employee feedback are compounding. Neglect this, and you risk disengagement, costly attrition, and missing signals that could skyrocket results.
What makes a good company culture survey?
A solid company culture survey isn’t pages of cold, generic questions. It’s clear, bias-free, and feels like a real conversation, not a test. You want your questions to be specific enough to get actionable answers, yet open enough for nuance. The importance of employee recognition surveys isn’t just in asking, it’s in how you ask—honest, approachable questions encourage honest, candid responses.
Bad practice | Good practice |
|---|---|
Loaded or vague questions | Unbiased, open questions |
Robotic, formal tone | Conversational, friendly tone |
Too many questions/unclear length | Concise but complete, sets expectations up front |
The truest measure of a good survey? The quantity and quality of responses. You want a high response rate and rich, detailed feedback. That’s what leads to real cultural change and smart business decisions.
Question types and examples for employee surveys about company culture
Designing a great company culture survey means mixing different types of questions. Each type gets you different insights.
Open-ended questions allow employees to share their unfiltered thoughts—great for discovering issues or opportunities you didn’t even know to ask about. They work well when you want stories, opinions, or detailed explanations. Examples:
What does “company culture” mean to you here?
Describe a time you felt especially included or excluded at work.
Single-select multiple-choice questions provide structure, making it easier to compare and analyze answers, especially for measuring things like satisfaction or perceived alignment. Use them when you need to quantify sentiment or pick the most important aspect. Example:
Which area do you think most needs improvement in our company culture?
Communication
Recognition
Diversity & Inclusion
Work-life balance
NPS (Net Pormoter Score) question measures overall sentiment with a single, powerful metric, asking employees how likely they are to recommend your company as a place to work. Super useful as a culture pulse-check—use it anytime you want a simple, comparable index. (Quick tip: want to set one up instantly? Generate a NPS survey automatically here.) Example:
On a scale from 0-10, how likely are you to recommend our company as a place to work?
Followup questions to uncover "the why" are essential anytime an initial response is unclear or especially interesting. A good follow-up uncovers drivers, blockers, or emotional context.
“What led you to that score?”
“Can you give an example of when you felt this way?”
Follow-ups like these help you move beyond surface-level answers. If you want to dive deeper into crafting better questions, check out our guide to the best questions for employee surveys about company culture. That article has even more examples and expert tips to ramp up your survey game.
What is a conversational survey?
A conversational survey feels more like a natural chat than a static checklist. Instead of bombarding someone with a block of questions, the AI agent asks one at a time, adapts to the answers, and can follow up with clarifying or probing prompts. This is a massive upgrade over traditional, manual survey creation—no templates, no hours spent tweaking branching logic or scripting emails.
Manual survey creation | AI-generated survey (Specific) |
|---|---|
Tedious setup, requires expertise | Instant setup with plain-English instructions |
Static, one-size-fits-all forms | Adaptive, conversational and dynamic |
No follow-ups unless manually scripted | AI asks smart follow-up questions automatically |
Low engagement, high abandonment | Mobile-friendly, chat-like interface |
Why use AI for Employee surveys? It’s simple: conversational AI surveys yield richer, more authentic feedback, and they’re dramatically easier to make. With an AI survey example, you’ll see insights you wouldn’t have gotten from a static form—with Specific, you’ll get a best-in-class experience for both yourself and your employees. The result: a feedback loop that’s actually usable. If you’d like to learn more about building a survey step-by-step, see our how-to article on survey creation.
The power of follow-up questions
The key to unlocking actionable insight is often in the second (or third) question—not the first. That’s where automated follow-up questions come in (read more about our AI follow-up feature). When you rely just on the initial answer, you risk getting vague or incomplete insights. Specific’s AI asks smart follow-ups in real time, fine-tuned to dig deeper just like an expert interviewer would. That saves a ton of back-and-forth emails and clarifies exactly what someone means. It also makes the whole experience feel much more like a real conversation.
Employee: “I don’t always feel recognized.”
AI follow-up: “Can you tell me about a recent time you felt overlooked, or what kind of recognition would make a difference?”
How many followups to ask? Usually, 2-3 targeted followups are enough to get real clarity. Specific lets you control how many followups to include and lets respondents move on once the information you need is clear—no survey fatigue.
This makes it a conversational survey: followups turn your feedback process into a natural back-and-forth that actually uncovers root causes and actionable points.
AI survey response analysis: It’s easy to organize, search, and summarize open-ended answers using AI. Even with lots of context-rich text, analysis is a breeze—see our complete guide to AI survey response analysis and make sense of your insights fast.
Automated followups genuinely transform your feedback loop. Give this approach a try using Specific—you’ll notice the difference immediately in the quality of your results.
See this company culture survey example now
Ready to uncover what your employees really think about your company culture? Create your own survey now—capture deeper feedback and drive powerful change in minutes, no expertise needed.