Survey template: Ecommerce Shopper survey about payment options

Understanding what drives checkout decisions can be tough, especially with so many payment trends to navigate. If you want real shopper insights, use and try this Payment Options conversational survey template—powered by Specific for a smarter, more engaging approach.

What is a conversational survey and why AI makes it better for ecommerce shoppers

Creating an ecommerce shopper Payment Options survey that actually uncovers why people prefer certain payment methods—without boring them or missing the point—is a challenge. Traditional surveys feel like forms and often fail to dig deep. This is where an AI survey template shines, enabling a two-way chat that feels natural and gets real answers.

Specific’s conversational survey format asks questions one at a time, listens to responses, and then uses AI to react in real time. Respondents don’t just click a few boxes—they have an actual conversation about what matters most to them. It’s a massive improvement over the old “ten questions on one screen” survey that so many shoppers abandon.

By using an AI survey generator, the process becomes not only faster to build, but also taps into expert-led prompts, meaning you get more relevant, actionable feedback.

Why use AI for ecommerce shopper surveys?

• Higher completion rates thanks to chat-like interactions

• AI dynamically probes for more context: why they prefer digital wallets or Buy Now, Pay Later (BNPL)

• Quicker to build and launch—AI writes, edits, and enhances the survey for you

• Best-in-class mobile experience ensures even busy shoppers finish

It’s not just easier to create–the Specific conversational AI survey template makes participation feel personal, so shoppers actually want to share what drives their payment decisions. With 75.7% of online marketers now using AI tools in their daily work[4], you’re tapping into a proven, modern way to gather shopper intelligence fast.

For inspiration on the best questions to ask ecommerce shoppers about payment options, or for step-by-step setup help, check out our other guides.

Automatic follow-up questions based on previous reply

One thing that sets a Specific conversational survey apart: the AI asks smart follow-up questions in real time, just like a skilled interviewer. Instead of just collecting surface answers, it digs deeper on every response—capturing nuance and context you’d otherwise miss. This saves you from hours of manual follow-up or ambiguous data later.

Here’s a simple example of how follow-ups make a difference:

• Ecommerce shopper: "I usually use PayPal to pay online."

• AI follow-up: "Can you share what you like about using PayPal for your purchases? Is it convenience, security, or something else?"

If you skipped follow-ups, you’d just end up with a list of payment preferences, but you’d never find out why digital wallets like PayPal or Apple Pay are booming—yet we know digital wallet usage is up 40% in two years, and 60% of millennials and Gen Z now prefer them for online shopping because they’re faster and simpler[2].

These automated AI follow-ups are a new concept—there’s no guesswork or awkward back-and-forth. Try generating a survey on Specific and notice how natural the conversation feels. See more about how automatic AI follow-up questions work and why they matter.

These dynamic follow-ups truly make each survey a conversation—not a form—unlocking richer, more actionable insights every time.

Easy editing, like magic

Editing your ecommerce shopper Payment Options survey on Specific is refreshingly simple. You don’t need to wrangle with forms or settings—just describe what you want in plain language, and the AI survey editor instantly updates your template. Want to add, remove, or rephrase a question? The AI does the hard part—no messy menus or confusing controls. You can go from “I want to ask about BNPL” to seeing the perfect follow-up question in seconds, powered by expert knowledge and current best practices.

Survey delivery: reach shoppers where it matters

Bringing your Payment Options survey to the right audience is crucial. With Specific, you have two highly effective, flexible delivery methods:

• Sharable landing page surveys:

  • Perfect for shoppers you reach via email, newsletter, social, or QR codes

  • Instantly share the link to capture feedback on new payment methods or checkout experiences

  • Great for A/B testing messaging and layouts

• In-product surveys:

  • Embed a chat widget directly into your website or app where shoppers make payments

  • Trigger questions at checkout, on confirmation pages, or after a transaction

  • Super effective for getting insights as users interact with payment options in real time

For ecommerce shopper Payment Options feedback, in-product surveys have a big edge: you catch people in the buying moment, so their feedback is fresh and specific to their real payment experience. Land on the right method (or use both) to maximize participation and capture context.

Explore more about sharable landing page surveys and embedding in-product conversational surveys in your ecommerce flow.

Instantly analyze responses with AI

The power of Specific is most obvious when responses start rolling in. Its AI survey analysis features let you skip the spreadsheets entirely: AI instantly summarizes key trends, detects topics (like digital wallets or BNPL), and makes it simple to spot actionable themes—even across hundreds of responses. You can even chat directly with AI about results—ask what matters most to your shoppers, filter by payment preference, and get next steps in seconds. To dive deep, read our guide on how to analyze ecommerce shopper Payment Options survey responses with AI.

Getting automated survey insights with AI is a game-changer. With digital payments evolving so quickly—and trends like "Buy Now, Pay Later" gaining traction with a 50% increase in adoption in just a year[3]—fast, reliable analysis is essential.

Use this Payment Options survey template now

Unlock shopper insights others miss by using a truly conversational, AI-driven Payment Options survey. Get instant, relevant feedback with engaging, follow-up-powered conversations—no manual work, no guesswork, just better answers.