Here are some of the best questions for an ecommerce shopper survey about payment options, plus tips on how to craft them. If you want to generate your own conversational survey for this exact topic in seconds, Specific makes it effortless.
Open-ended questions to reveal what shoppers want
Open-ended questions invite shoppers to share their thoughts in their own words. They’re ideal for uncovering nuances, learning about unmet needs, or understanding "why" behind choices. We use them to dig into real-world usage and perceptions—especially important considering 70% of consumers say payment method options are extremely influential in store choice [1].
What payment options would you like to see offered that aren’t currently available?
Can you describe a time when a payment option influenced your decision to complete or abandon a purchase?
How easy or difficult do you find the payment process on our site?
What’s your preferred way to pay when shopping online, and why?
If you’ve used Buy Now, Pay Later or installment services, what was your experience?
What concerns, if any, do you have about entering payment details on e-commerce sites?
What would make you feel more secure about your payment information?
When was the last time you abandoned a purchase due to payment issues? What happened?
How do you feel about using mobile wallets or cryptocurrency for online payments?
What suggestions do you have for improving our checkout or payment experience?
Best single-select multiple-choice questions for payment option insights
Single-select multiple-choice questions work well when you want clear, quantifiable data—or if you want to make it easy for shoppers to respond quickly. Often, these simple choices spark a conversation you can deepen with follow-up questions. For example, if digital wallets now account for 50% of global e-commerce transactions [2], you’ll want to know if your shoppers are in that group.
Question: What is your preferred payment method for online purchases?
Credit or debit card
Digital wallet (Apple Pay, Google Pay, PayPal)
Buy Now, Pay Later (Klarna, Afterpay, Affirm, etc.)
Cryptocurrency
Other
Question: How satisfied are you with the current payment options on our site?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
Question: What prevents you from choosing a payment method on our site?
Lack of trust/security concerns
Preferred method not available
Too many steps/complex checkout
I always use the same method
Other
When to follow up with "why?" A good rule: when someone picks an answer that raises another question or lacks detail. For instance, if a shopper says they’re "very dissatisfied," a quick follow-up ("What would make you more satisfied with our payment options?") uncovers actionable suggestions.
When and why to add the "Other" choice? Always include "Other" if there’s a chance you’re missing an important response. A follow-up can then let shoppers explain what’s missing or what’s unique to their experience, revealing insights you didn’t know to look for.
Should you use the NPS question for payment options?
The Net Promoter Score (NPS) is a simple metric to gauge overall loyalty—"How likely are you to recommend us to a friend?" For a payment options survey, you can adapt it to focus on the checkout and payment process, helping you spot potential detractors or promoters in a critical conversion moment. If you want to try this, here’s how to set up an NPS survey about payment options in seconds. NPS tells you how payment experience impacts brand advocacy, not just conversion.
The power of follow-up questions
Follow-up questions are where conversational surveys like those from Specific shine. Instead of static forms, our AI asks smart, context-aware follow-ups that pull out richer stories—saving time for you and making things feel natural for respondents. Learn more about automated followup questions.
Shopper: "I use digital wallets because it’s easier."
AI follow-up: "What makes digital wallets feel easier to use than other payment options for you?"
How many followups to ask? Generally, two to three followups per open-ended question draw out full context without feeling repetitive. But you can always let respondents skip to the next question once you have the detail you need. (Specific lets you tune this balance.)
This makes it a conversational survey: Every answer and follow-up becomes a true conversation—not a form—making it easier for shoppers to relax and share the real story.
AI analysis of open responses: With all this nuanced text, how do you analyze the insights? That’s where AI-powered tools shine. AI survey response analysis can quickly summarize themes, spot hidden trends, and let you "chat" with the data for deeper learning—even with lots of unstructured answers.
Want to see how impactful follow-ups feel? Try generating a conversational survey—the difference is clear when you experience it firsthand.
How to prompt ChatGPT (or other GPTs) for survey ideas
Sometimes you want to brainstorm your own survey questions using AI. Here’s how you can prompt GPTs (like ChatGPT or Specific’s built-in editor) for ecommerce shopper payment insights:
For starter questions, just say:
Suggest 10 open-ended questions for Ecommerce Shopper survey about Payment Options.
But you get better results if you add context, like your industry, target shoppers, and specific goals:
I'm designing a survey for online shoppers aged 18-35, mainly in the US, to understand payment pain points during checkout in our fashion e-commerce store. Suggest 10 open-ended questions to uncover what influences their payment choices, concerns, and expectations.
Once you have draft questions, you can ask GPT to organize them:
Look at the questions and categorize them. Output categories with the questions under them.
Then zoom in on areas you want detail on:
Generate 10 questions for categories "Digital Wallets" and "Trust & Security Concerns".
What is a conversational survey, and why does it matter?
A conversational survey turns rigid forms into natural, back-and-forth dialogue. This helps respondents feel heard and comfortable—leading to honest, complete answers. Instead of a static list of questions, you get a dynamic experience that feels more like a real interview.
Here’s how AI survey creation compares to manual survey building:
Manual Surveys | AI Survey Generator |
|---|---|
Design questions one by one | Create the whole survey from a simple prompt in seconds |
Static; same for all audiences | Dynamic; easily adapt tone, logic, and followup questions |
Time consuming, hard to edit | Instant tailoring and effortless edits (AI Survey Editor) |
No conversation, no clarifying | Follows up conversationally, just like a real human interviewer |
Why use AI for ecommerce shopper surveys? Payment options and preferences shift rapidly—AI lets you adapt surveys instantly, trigger followups in real time, and analyze complex feedback at scale. You get deep qualitative insights, plus hard numbers—vital when over 50% of shoppers have abandoned purchases due to missing payment methods [3]. If you want to learn more step-by-step about building your survey, check our guide on how to create an ecommerce shopper survey about payment options.
Specific delivers the best experience in conversational surveys, making feedback smooth and almost enjoyable—for you and your shoppers. If you’re aiming to see a proven AI survey example, experiment with a quick build, or learn about the latest conversational survey techniques, you’re in the right place.
See this payment options survey example now
Unlock deeper, actionable feedback on ecommerce payment options with a conversational AI survey—fast, customized, and ready to analyze.