This article will guide you through the steps to create an ecommerce shopper survey about payment options. With Specific, you can build a tailored survey in seconds—no manual question writing needed.
Steps to create a survey for Ecommerce Shopper about Payment Options
If you want to save time, just generate a survey with Specific right now—it's instant, effective, and leverages advanced AI for exceptional results.
Tell what survey you want.
Done.
Honestly, that’s all there is to it. You don't need to keep reading the rest of this article if you’re after a fast solution. The AI will create your ecommerce shopper payment options survey using expert knowledge, and it'll even ask respondents smart follow-up questions automatically to uncover valuable insights.
Why run a Payment Options survey for ecommerce shoppers?
Running a payment options survey isn’t just a nice-to-have—it's a must if you want to truly understand and serve modern ecommerce shoppers. Here are the main reasons we’ve found this process so valuable:
Uncover Friction Points: Find out where your customers struggle or hesitate at checkout—this is key since payment methods are often the last hurdle before purchase.
Adapt to Changing Trends: Payment preferences shift quickly. If you’re not tracking these shifts, you risk losing shoppers to competitors who provide the latest options.
For example, 70% of consumers consider the availability of their preferred payment method to be very or extremely influential when choosing an online store [1]. If you're not asking your customers, you could be missing out on massive conversion opportunities. And since 55% would abandon a purchase if their preferred payment type isn’t available [2], running this survey isn’t just about feedback—it directly impacts your bottom line.
Gathering this feedback also supports a broader CX strategy and can reveal product opportunities, like whether to implement digital wallets, “buy now pay later,” or new integrations.
What makes a great Payment Options survey?
A good payment options survey for ecommerce shoppers is all about clarity, honesty, and actionable responses. That starts with:
Clear and unbiased questions: Ambiguous or leading questions erode trust and muddy your results. Keep your language straightforward and neutral.
Conversational tone: Shoppers respond best when the survey feels friendly and non-intimidating, mirroring a chat instead of a corporate quiz.
Brevity and focus: Each question should have a purpose—respect your respondents’ time to get more (and better quality) answers.
How do you know if your survey hits the mark? Easy: if you’re seeing high response rates and answers that provide genuine insight, you’re on the right track. Both quantity and quality matter equally.
Bad Practices | Good Practices |
---|---|
Vague: “What do you think about our payments?” | Specific: “Did you find your preferred payment option during checkout?” |
Assumptive: “You love paying with credit card, right?” | Unbiased: “Which payment methods do you prefer for online purchases?” |
Question types and examples for ecommerce shopper surveys about payment options
The right question type makes all the difference. Here’s how we approach it for payment options surveys aimed at ecommerce shoppers.
Open-ended questions are powerful for uncovering deeper insight, like motivations or pain points. Use them when you want color, nuance, and unexpected feedback. Two examples:
What payment methods do you wish we supported?
Can you describe any problems you've had during checkout on our site?
Single-select multiple-choice questions are best when you need structured data for analysis but still want to keep it easy for users. For example:
Which payment method did you use for your most recent purchase with us?
Credit Card
Debit Card
PayPal / Digital Wallet
Buy Now Pay Later
Cryptocurrency
Other
NPS (Net Promoter Score) question types are excellent for tracking overall satisfaction with payment experience. These are especially valuable if you want to benchmark over time. You can quickly generate an NPS survey for ecommerce payment options here. Example:
On a scale from 0 (not at all likely) to 10 (extremely likely), how likely are you to recommend our store to a friend based on your payment experience?
Followup questions to uncover "the why": The magic often happens when you ask a followup after a structured question. If someone says they didn’t find their preferred method, ask why or how it impacted their experience. For example:
What made you select "Buy Now Pay Later" instead of your usual method?
How did not finding your preferred payment method affect your decision to complete the purchase?
If you want more inspiration or want to see tips on formulating high-impact survey questions, check out our guide to the best questions for ecommerce shopper surveys about payment options.
What is a conversational survey?
A conversational survey is one that feels like a real back-and-forth chat. Instead of a cold form, you get questions presented in a friendly, interactive way—often with tailored follow-ups based on the person’s last reply. This makes it easier for respondents to stay engaged and for you to get richer, more honest answers.
Traditional/manual survey creation involves picking question types and hand-writing every bit of logic. With an AI-powered survey generator, you let the AI do the heavy lifting: you describe your goal (just a sentence or two!) and it will instantly create questions, add expert follow-ups, and ensure the conversation flows. Here’s a quick comparison:
Manual Surveys | AI-Generated Surveys |
---|---|
Write every question by hand | Describe your needs, the AI builds the survey |
Static forms, less engaging | Conversational experience, more engagement |
Hard to add follow-up logic | Automatic, smart follow-ups in context |
Why use AI for ecommerce shopper surveys? The smartest AI tools instantly weave together expert content, advanced follow-up logic, and a conversational flow. This is the big advantage of using an AI survey example: it’s quick, accurate, and always evolving as payment trends shift. Specific offers best-in-class conversational survey experiences for both you and your respondents, reducing friction and making the entire feedback process smooth and even fun.
If you want an in-depth walkthrough, check our guide on how to create and analyze ecommerce shopper payment option surveys.
The power of follow-up questions
Follow-up questions are critical in surveys targeting ecommerce shoppers about payment options. They dig beneath surface answers and help you understand the “why” behind each choice. Specific’s AI-powered method asks real-time followups based on what the respondent actually says or selects—much like an expert interviewer would.
Automated followups save time and keep you out of endless email loops. The conversation feels natural. If you don’t ask them, you risk unclear, incomplete answers. Consider this:
Ecommerce Shopper: “I had trouble at checkout.”
AI follow-up: “Can you tell me more about what went wrong during checkout? Was it a payment method issue or something else?”
How many followups to ask? Usually, 2-3 targeted followup questions are enough to clarify intent, reasons, or feelings. Specific lets you control how many followups to send or allows users to skip to the next question when you’ve learned what you need.
This makes it a conversational survey: when the AI asks smart, contextual followups, your survey isn’t just a static form, it’s a real conversation—which builds trust and yields richer responses.
AI survey analysis, qualitative analysis, unstructured data: Specific makes it simple to analyze these open responses—no matter how much “messy” qualitative data you collect. With AI-powered response analysis tools, you can extract trends, themes, and actionable ideas quickly. Check out our full AI survey response analysis feature and how-to guide on analyzing responses.
Automated followups really are a new standard—generate a survey and experience them for yourself.
See this Payment Options survey example now
Don't miss out on powerful, actionable insights—create your own survey and see how much better feedback can be when it’s fast, smart, and conversational.