Survey template: Customer survey about value for money

Getting honest, actionable insights is tough—especially when you’re trying to understand customer opinions about value for money. To make it simple, use and try this conversational AI survey template from Specific. It's the fastest way to turn curiosity into clarity.

What is a conversational survey and why AI makes it better for customer feedback

Collecting valuable insights on value for money from your customers is harder than it looks. Traditional forms are tedious, and response rates often disappoint—even when you've carefully crafted every question. That’s where an AI-powered conversational survey comes in. These aren't your average forms; they feel more like a chat with a smart researcher than a static digital questionnaire.

We’ve seen this switch to AI make a huge difference: AI-driven surveys have an average completion rate of 70–80%, far outperforming traditional surveys with just 45–50% completion [1]. Abandonment also drops off a cliff—down to 15–25%, compared to the standard 40–55% for most online survey forms. That’s not a fluke. It’s the direct result of a feedback process that adapts to the customer’s answers in real time, keeping them engaged and respected throughout the experience.

The AI survey template here goes further. Instead of firing off the same set of questions to everyone, it listens, asks smart follow-ups, and naturally digs where it matters. It makes a world of difference for both the respondent and for you—the person puzzling over how customers really feel about your product’s value for money.

Why use AI for customer surveys?

• Adaptive conversations boost completion rates—by personalizing the conversation, AI keeps more people moving through the survey [1].

• Better data, fewer drop-offs—open-ended questions actually get answered, and answers come with context.

• Less survey fatigue—customers don’t feel like another number clicking through checkboxes.

From what we've seen running thousands of interviews with Specific, these are the changes that transform feedback into something you want to read. It’s no wonder that organizations using AI-powered analytics see a lift in response rates—up to 30% in other research verticals [2]. If you've tried other survey makers, you'll feel the difference with a conversational survey from Specific. Every tool on this page comes from our team, so you’ll always tap into best-in-class design, seamless mobile experience, and smooth integration with your feedback workflow. If you're after the nitty-gritty of what to ask, check out these best questions for customer value for money surveys.

Automatic follow-up questions based on previous reply

Here’s where AI becomes a game changer. Specific’s survey templates use real-time AI probing to ask context-aware follow-up questions—without you having to write a single one. This is more than convenience; it’s how you avoid all the “Maybe” and “It depends” answers that leave you guessing. Thanks to automated followups, what used to be a frustrating email exchange now happens instantly, within the conversation.

Here’s what happens if you don’t have follow-ups:

• Customer: “I think the product is okay for its price.”

• AI follow-up: “What part of the product felt just okay to you? Could you share an example where you felt it matched—or didn’t match—its price?”

Without follow-ups, you’d be stuck with a weak response. Now you get the actionable detail you need. These automated probing questions work like the most thoughtful researcher, digging deeper but never being annoying. Experience it yourself—try generating a survey and watch how the conversation unfolds. Learn more about follow-ups here.

With these layered questions, the survey really becomes a conversation—a true conversational survey.

Easy editing, like magic

If you’ve ever groaned at the thought of updating survey flows or revising question logic, you’ll love this: with Specific’s AI survey editor, editing is as simple as chatting. Just tell the AI what you need changed (“Add a question that asks about competitors,” “Be less formal here”), and it remixes your survey in seconds using expert-level best practices. No copy-pasting, no manual setup or tedious logic trees—the hard work is off your plate, so you can focus on what you actually want to learn.

How to deliver your value for money survey

Once your AI-built survey is ready, how you deliver it makes all the difference in participation. Specific gives you two powerful methods—each with clear benefits for customer value for money research:

• Sharable landing page surveys:

  Perfect if you want to distribute the survey via email, newsletter, link in your help docs, or even a QR code on receipts. Great for collecting broad customer feedback—run a campaign post-purchase or gather mass opinions about perceived value.

• In-product surveys:

  Place feedback right at the point of use—ask about value only after a customer completes a key action or makes a purchase, triggering the survey while the experience is still fresh.

Choose the delivery that matches your value insight goals—or run both for comprehensive coverage. Both are embedded into your workflow and mobile-ready for high response rates. If you need a custom experience, you can also create an AI survey from scratch.

Instantly analyze survey responses with AI

Collecting responses is only half the battle. The moment your survey starts getting answers, Specific’s AI survey analysis kicks in to summarize results, surface key themes, and provide actionable recommendations—often before you’ve even had your morning coffee. No more slogging through raw data or building charts in spreadsheets. It auto-detects topics, lets you chat with AI about the responses, and brings clarity at scale. Read more on how to analyze customer value for money survey responses with AI to see what data-driven decision making really looks like.

Use this value for money survey template now

Start getting richer, more honest customer feedback about value for money—instantly. Specific’s AI-powered conversational survey template gives you better data, less hassle, and an experience people enjoy. Use it today to discover what your customers are really thinking.