This article will guide you how to create a SaaS customer survey about value for money—quickly and easily. With Specific, you can build AI-powered surveys in seconds. Try to generate your survey instantly and start learning from your SaaS customers right away.
Steps to create a survey for SaaS customers about value for money
If you want to save time, just click this link to generate a survey with Specific. No complicated setup. Just a few clicks and you're all set. Here’s how simple it is with a semantic AI survey:
Tell what survey you want.
Done.
Honestly, you don’t even need to read further if you're in a hurry. AI will create a tailored survey for you—packed with expert-level questions and follow-ups designed to dig into your customers’ perceptions on value for money. The survey dynamically asks respondents for clarifications and deeper details, giving you richer insights than any static form.
If you prefer to customize everything from scratch, head over to the AI survey generator to build your survey your way.
Why SaaS customer surveys about value for money matter
Let’s be real—if you’re not collecting feedback on value for money from your SaaS customers, you’re leaving critical insights on the table. Understanding how customers view your pricing and perceived product value is one of the highest ROI activities for product teams and founders alike. Here’s why:
Customers nearly always weigh the value they receive against the cost, and their feedback reveals gaps, strengths, and hidden opportunities.
If you’re not running these surveys, you’re missing out on ways to reduce churn, increase satisfaction, and discover what features or services truly move the needle.
Consistent surveying creates a valuable loop for innovation—delivered in rich, actionable context.
We’ve seen how powerful these surveys can be. According to research, companies that actively gather and act on customer input see retention rates climb by 5–10%. Whenever product improvements are made based on this feedback, there’s a 20% boost in customer satisfaction [1]. These aren’t just nice-to-haves—they’re growth levers. If you want more practical tips, check out our guide on the best questions for SaaS customer survey about value for money.
What makes a good survey about value for money?
A great SaaS customer survey on value for money is clear, unbiased, and encourages honest answers. You want questions that don’t lead or assume, because that’s how you get high-quality, actionable responses. Keep it conversational and easy to follow—because surveys should feel like a dialogue, not an interrogation.
Bad practices | Good practices |
|---|---|
Leading questions (“Don’t you think our price is fair?”) | Neutral wording (“How do you feel about the value you get for the price?”) |
Too many questions in one (“How satisfied and loyal are you?”) | One idea per question |
No follow-up or room for details | Encourages details through follow-ups |
Two things matter most in survey quality: number of responses (so your insights are representative) and quality of responses (so they’re actionable). The best SaaS customer surveys maximize both by being quick to finish and clear in intent.
For a deep dive on crafting perfect questions, visit our article on how to write effective value-for-money survey questions.
Types of survey questions with real examples for SaaS customers on value for money
When building value-for-money surveys, it’s smart to mix question types for richer feedback and better engagement.
Open-ended questions allow SaaS customers to reply in their own words, sharing details you’d miss with rigid choice questions. Great for uncovering new themes or stories, especially when you want to dig beneath the surface.
What’s the main reason you feel our product is (or isn’t) worth the price?
How would you describe the return on investment (ROI) you get from our product?
Single-select multiple-choice questions structure the feedback so it’s easy to analyze and compare. Perfect when you know what core choices matter, but you still want to move fast and avoid open text fatigue.
How would you rate the value for money of our product?
Excellent
Good
Average
Poor
NPS (Net Promoter Score) question is a classic for measuring customer loyalty—and value ties directly into NPS. Set this up in seconds using this NPS survey generator for SaaS value-for-money. An example you can use:
How likely are you to recommend our product to a friend or colleague based on the value you receive?
Followup questions to uncover "the why": These are invaluable for gathering context. Ask after a vague response or if you want to really understand the thinking behind an answer. For example:
Can you share a specific example of when you felt the product delivered great value?
What would need to change to make the product feel like a better value to you?
For more question inspiration and expert tips, explore our article: Best questions for SaaS customer survey about value for money.
What is a conversational survey—and why does it matter?
Traditional surveys feel robotic, with checkbox fatigue and cold logic. Conversational surveys on Specific flow like chat—making respondents comfortable and honest, and yielding far better insights on topics like value for money. The survey AI can recognize unclear replies and naturally ask for more details, so you never miss what matters.
Here’s a side-by-side:
Manual surveys | AI-generated surveys |
|---|---|
Static, one-size-fits-all | Dynamic, adapts in real time to responses |
Clunky, lots of clicks | Smooth, chat-like experience |
Zero context | Can clarify intent, explore "why" instantly |
Why use AI for SaaS customer surveys? Because it slashes time-to-launch, ensures every survey is well-designed, and leads to higher response rates. An AI survey example demonstrates how each respondent’s journey feels natural, with follow-ups and summaries built-in. Check our in-depth article on how to analyze survey responses for more on extracting real insights. With Specific, the user experience is best-in-class: it feels like a real (but super smart) conversation for both the survey creator and the respondent.
The power of follow-up questions
If you only ask surface-level questions, you’ll get surface-level answers. The magic is in the follow-up. Our feature for automatic AI followup questions lets Specific dig in, in real time—like a skilled researcher would—asking about specifics, examples, or clarifications, on the fly. This means richer insights and dramatically less back-and-forth for your team.
SaaS Customer: "It’s okay, but I wish it was cheaper."
AI follow-up: "Can you explain which features feel overpriced or less valuable for you?"
How many followups to ask? Two to three well-placed follow-ups usually hit the mark; you want details, not fatigue. With Specific, you can set how persistent the AI should be—or allow it to skip ahead when the key details are collected.
This makes it a conversational survey—not just a form, but an actual conversation that adapts on the fly to each SaaS customer’s input.
Survey response analysis is a breeze, even if you ask many open-ended and follow-up questions. The AI makes exploring loads of messy, unstructured text easy—see our explainer on AI survey response analysis and how to analyze responses from SaaS customer survey about value for money to go hands-on with it.
Try generating your own survey now and feel the difference these followups bring to your SaaS customer insights.
See this value for money survey example now
Experience the speed, AI-powered depth, and user-friendliness of Specific’s conversational SaaS customer surveys—with dynamic follow-up, easy creation, and insightful analysis—by creating your own survey now and seeing what your customers truly think about value for money.