Survey template: Citizen survey about tourism experience

Ready to gather deeper insights on tourism in your city? Try our AI-powered conversational survey template—built with Specific—for a more engaging feedback experience.

What is a conversational survey and why AI makes it better for citizens

Collecting meaningful feedback from citizens about their tourism experience is tough—traditional surveys often feel impersonal and get low engagement. That's where an AI survey template truly changes the game. Instead of a static, form-based approach, conversational surveys feel like natural chats, drawing people in and prompting richer answers.

Manual survey creation can be tedious and lead to lackluster results. Conventional surveys for cities and communities often report response rates between 10% and 15%—not exactly encouraging for anyone seeking genuine insights. In contrast, AI-powered conversational surveys, like those powered by Specific, routinely see completion rates soar to 70%–80% thanks to their interactive style [1] [2]. Citizens engage more when the experience feels human—and that's what this technology delivers.

Why use AI for citizen surveys?

• Drastically higher completion rates: AI conversational surveys drive richer feedback from citizens, because they’re easy to use and feel like a chat.

• Fewer abandoned surveys: People stick with AI-powered surveys—abandonment drops to 15%–25%, a huge improvement over traditional surveys' 40%–55% drop-off [3].

• Better data, faster: Insights are available in hours, not weeks [4].

• Intelligent, real-time follow-ups: The AI asks clarifying or deeper questions, so the feedback is more nuanced and actionable.

Specific leads the way in conversational surveys, offering best-in-class experiences both for survey creators and for every citizen filling out the survey. See more tips on the best questions for citizen tourism experience surveys or learn how to build them step by step.

Automatic follow-up questions based on previous reply

Ever received a survey response that left you scratching your head, wondering what the person really meant? With Specific’s AI-powered follow-up questions, those days are gone. Our system asks targeted, relevant follow-ups in real time based on each citizen’s answer, letting you dig deeper just like a skilled interviewer. This automation saves you from endless chases by email and takes your response quality up a notch.

• Citizen: “The museum was okay.”

• AI follow-up: “Could you tell us what made it just okay? Is there something you expected but didn’t find?”

• Citizen: “Tourist signs were confusing.”

• AI follow-up: “Which specific signs or locations did you find confusing? How did this affect your visit?”

If you don’t ask these follow-ups, you’re left with generic feedback that’s hard to act on. But with Specific, every point is followed up immediately, so the insights are detailed and truly actionable. See how automated follow-ups transform survey clarity or try generating a survey now and experience the difference.

These follow-ups make your survey a real conversation—this is what turns it into a conversational survey.

Easy editing, like magic

Editing your tourism experience survey is as effortless as chatting. Tell the AI—just in plain language—what you want to modify, add or clarify. The AI survey editor instantly transforms your instructions into expert-level adjustments, saving hours compared to traditional survey tools. Make all your edits in seconds, with the hardest and most tedious parts completely handled. Want to swap a question, adjust tone, or add a new follow-up? Just ask. It’s that smooth.

Flexible delivery: landing page or in-product

Getting feedback from citizens about tourism is all about meeting them where they are—but different situations call for different methods. With Specific’s AI survey template, you can deliver surveys through two flexible routes:

• Sharable landing page surveys – Create a unique link to distribute your conversational survey to citizens via email, social networks, or community websites. This is ideal when you want broad participation or when respondents aren’t already using your app or city portal.

• In-product surveys – Embed the conversational survey directly inside a municipal app or city website, targeting visitors actively engaging with local digital services. Perfect for capturing feedback at the moment citizens are interacting with tourism resources or after they use a city attraction booking system.

For a public-facing tourism experience survey, the landing page method often works best—citizens can answer from any device at their convenience, boosting overall response rates.

AI survey analysis: instant actionable insights

Analyzing survey responses shouldn’t require spreadsheets or marathon sessions with raw data. With Specific’s AI survey analysis, all your citizen tourism experience responses are summarized immediately, with automatic topic detection to highlight what truly matters most. You can even chat with AI about results, letting you ask specific questions without digging through every reply yourself. For a hands-on guide, check out our article on how to analyze citizen tourism experience survey responses with AI.

Use this tourism experience survey template now

Start collecting quality feedback from citizens in minutes—see deeper insights, higher completion rates, and instant analysis, all powered by Specific’s conversational AI. Try our ready-to-go template now, or create your own with any topic in seconds.