This article will guide you on how to create a citizen survey about tourism experience. You can build an expert-level survey in seconds with Specific. No experience required.
Steps to create a survey for citizens about tourism experience
If you want to save time, just generate a survey with Specific. Here’s how simple it is:
Tell what survey you want.
Done.
You don’t even need to read further if you’re in a hurry—AI will handle creation with the expertise of a research specialist, and it’ll even ask respondents follow-up questions in real time to uncover the “why” behind every answer. If you want to tailor your survey, you can use Specific’s custom survey generator for full control.
Why these surveys are essential for your community
Let’s get real: running surveys about tourism experiences isn’t just a checkbox activity. They deliver value on multiple fronts:
Understand what visitors love—or what annoys them—about your area. This is actual gold for anyone trying to grow local tourism or influence policy.
Inform improvements in city planning, marketing, and visitor support services. One missed pain point can cost thousands in lost tourism revenue.
Benchmark satisfaction and discover actionable insights you can’t afford to ignore. According to Drive Research, ideal tourism surveys stay under 5 minutes, or you risk dropout, and high-quality questions—that’s both open- and closed-ended—are best for robust insights.
If you’re not running citizen surveys about tourism experiences, you’re missing out on game-changing feedback that could transform your area’s reputation, boost repeat visits, and give you a competitive edge. The importance of citizen feedback can’t be overstated—each survey helps spot new trends, unearth invisible issues, and guide your next investment. The best part? Mixing open and closed questions means you get both trends and stories[2].
What makes a great tourism experience survey?
Designing a top-tier citizen survey about tourism experience means using clear, unbiased questions that real people understand on the first read. Conversational tone is your friend here—it relaxes respondents and encourages more honest, thoughtful answers.
Here’s what separates good from bad in survey design:
Bad Practices | Good Practices |
Confusing or leading questions | Crystal-clear, unbiased questions |
Long-winded forms (20+ questions, endless rating scales) | One question at a time, with brief and focused options |
Static forms without followups | Conversational surveys with adaptive follow-up questions |
The best measure of quality isn’t just how many people reply, it’s also the depth of their answers. High participation plus rich, detailed responses equals a winning survey and actionable insights. A mix of question types—open, closed, and conversational—will make your survey more effective and approachable for every citizen.
Question types and examples for a citizen survey about tourism experience
Let’s talk question design. Not all questions are created equal, and the best citizen surveys combine formats for full-picture results (see more on best questions for this survey type).
Open-ended questions let citizens share nuances in their own words—perfect for discovering details you’d never think to ask. They uncover stories, not just checkboxes. Use them when you want real-life examples or to go beyond the obvious “good/bad” answer.
What aspects of your last tourism experience in our city stood out to you, whether good or bad?
If you could change one thing about how tourists are welcomed here, what would it be?
Single-select multiple-choice questions help quantify common themes and make it easy to scan the data. They work best after you’ve identified the most frequent issues, or when you need structured, fast answers from lots of people.
How would you rate the helpfulness of local information centers during your recent visit?
Excellent
Good
Average
Poor
NPS (Net Promoter Score) question measures overall satisfaction and likelihood to recommend your city as a destination—a global benchmark. If you want to instantly benchmark tourist sentiment, or see if changes are moving the needle, use NPS. If you want to speed things up, generate an NPS survey instantly for citizens about tourism experience.
On a scale from 0 to 10, how likely are you to recommend this city as a tourism destination to friends or family?
Followup questions to uncover "the why": The magic often happens after that first answer. Follow-ups drill deeper, clarifying meaning or motivations—key for meaningful change. Use follow-ups when you want to know the details behind “good” or “bad”.
What made your experience excellent—or, if it was poor, what could have improved it?
Can you share a specific example of what went well—or didn’t?
If you want more inspiration, or want to dig into tips and sample questions for a citizen tourism experience survey, check this guide to great questions.
What is a conversational survey?
This survey style feels like a helpful chat, not a cold form. The magic is that respondents answer one question at a time, with adaptive AI followups that drill for real insight. The result is more natural, human, and honest responses.
Manual surveys | AI-generated surveys |
One-size-fits-all list of questions | Adaptive—AI tailors follow-ups based on replies |
No in-survey probing, so details are missed | AI probes further, clarifies, and captures full context |
Editing is slow—manual rebuilds, lots of clicks | Instant editing by chatting with the AI survey editor |
Why use AI for citizen surveys? AI survey makers like Specific change the game: rapid creation, fewer missed insights, and a feedback experience that citizens actually want to complete. The “AI survey example” isn’t just about speed—it’s about capturing deeper truths, fast, and without all the busywork. This is why conversational surveys dominate traditional forms and why Specific’s experience is best-in-class, both for creators and for every citizen respondent.
Curious how it works? See how to create a conversational survey—including strategies for followup logic, language settings, and more.
The power of follow-up questions
Follow-ups are the difference between surface-level answers and real, actionable insight. Most old-school surveys skip them, so you end up with vague feedback and constant follow-up emails. With Specific’s automatic AI follow-up questions feature, the AI will ask smart, context-aware followups in real time—just like an expert researcher would.
Citizen: "The city center was confusing."
AI follow-up: "Could you tell us what made it confusing—was it signage, maps, or something else?"
How many followups to ask? For most surveys, 2–3 followup questions is the sweet spot. They give you depth without overwhelming the respondent. With Specific you can pick when to stop, or let the AI pause if enough info comes through early—so no one gets survey fatigue.
This makes it a conversational survey: By weaving followups into every response, the survey turns into a conversation. It’s less work for your team, and a more engaging experience for every citizen.
AI-powered survey analysis: With all those rich, open-ended replies, Specific’s AI instantly organizes the responses—even the unstructured ones—and you can analyze everything by chatting with the AI. The days of drowning in messy feedback are officially over.
These live AI followups are groundbreaking—try creating a survey with Specific to experience the depth they unlock.
See this tourism experience survey example now
Create your own survey and let real citizen voices shape a better tourism experience—fully conversational, AI-powered, and ready in seconds. Capture insights you’ve been missing—don’t wait to get started!