Survey template: Citizen survey about city website usability

Getting actionable feedback from citizens about city website usability is hard, but with an AI survey generator you can launch a conversational survey in minutes—use and try this template for fast, useful insights with Specific.

What is a conversational survey and why AI makes it better for citizens

Every city wants to make its website easier for residents to use, but gathering honest opinions can be tricky. Most traditional surveys fall flat—people abandon them or rush through questions, which means valuable feedback is lost. That's where an AI survey template from Specific changes the game: it turns what used to be a tedious task into a smooth, even enjoyable conversation.

Unlike old-fashioned form-based surveys, an AI-powered conversational survey actually chats with each respondent. The process feels like texting a helpful city rep, not slogging through a cold, boring form. People are naturally more engaged—which is why recent data shows AI-driven surveys have completion rates of up to 90%, far outpacing the 10–30% you get with standard surveys. [1]

Why use AI for citizen surveys?

• More people finish: AI surveys dramatically lower abandonment—down to 15–25%, compared to 40–55% with typical city feedback surveys. [2]

• Better answers: People provide richer, context-filled input, so you don’t just collect surface-level feedback. [3]

• Faster launch: No long setup—just chat with Specific’s AI survey builder and the work is done for you.

Specific stands out when it comes to conversational surveys. The entire feedback experience—both for you and your citizens—is clear, natural, and smooth. If you want to see how a city website usability survey should work in 2024, an AI survey generator like Specific is your best bet. Want to go deeper? Check out our guide to best survey questions for citizen city website usability research.

Automatic follow-up questions based on previous reply

The magic of Specific lies in smart follow-up questions powered by AI. Instead of collecting confusing one-liners or vague responses, the survey agent listens to every answer and follows up, just like a trained researcher would—right there in real time.

This makes a huge difference for busy city feedback teams—no more chasing respondents over email, and no more untangling incomplete feedback. Here’s how it plays out:

• Citizen: “I couldn’t find the recycling schedule.”

• AI follow-up: “Could you tell me what you tried searching for, or which page you expected to find it on?”

Now, instead of struggling to interpret a terse comment, you get real context and actionable pointers to improve the city’s website.

Without follow-ups, you might see:

• Citizen: “Navigation is bad.”

• No follow-up: You’re left guessing—what exactly was confusing or broken?

Curious? Try generating a survey and see how these automated probes transform the feedback you collect.

Following up in real time makes the whole experience a true conversation—this is what we mean by a conversational survey.

Easy editing, like magic

Want to tweak your city website usability survey? With Specific’s AI survey editor, you don’t poke at a list of fields—you just describe what you want (“Add a question about mobile experience,” “Make the tone friendlier”). The AI instantly updates the template for you—no research expertise required.

Editing a survey really is as simple as having a chat. You can make all the changes you want in seconds. No more wrestling with complex tools or starting from scratch; let the AI handle the tedious setup.

Survey delivery: sharing with citizens in seconds

There’s no one-size-fits-all way to reach citizens about city website usability. That’s why Specific lets you deliver surveys by:

• Sharable landing page surveys—Perfect for sending out a citywide feedback link by email, posting on social, or adding to community newsletters. Residents can click and share easily.

• In-product surveys—Great if you already have a user account system: prompt logged-in website visitors right inside your city portal, targeting users in-context, for timely feedback the moment they use a key feature.

For most city website usability projects, landing page surveys are a fast, accessible way to engage a broad range of residents. If you want to gather more contextual feedback while citizens are browsing, consider in-product surveys as a complementary tactic.

Analyze responses instantly with AI: survey insights in seconds

Once citizens start responding, Specific’s AI survey analysis goes to work. You’ll see instant summaries and smart topic detection—so you spot the big patterns and pressing issues without spreadsheets or manual digging. The AI can even chat with you about the results, acting as a feedback expert on demand.

Curious about how this works in practice? Here’s a detailed walkthrough on how to analyze citizen city website usability survey responses with AI. Fast, automated survey insights make your next round of website improvements easy.

Use this city website usability survey template now

Start getting meaningful, detailed feedback from citizens right away—use this AI survey template and experience expert-quality insights. Specific’s conversational AI makes feedback richer, analysis easier, and editing a breeze.