Citizen survey about city website usability

Launching a City Website Usability survey shouldn’t be a headache—especially when you can generate an effective survey with AI, right here, for free. Hit the button below and see for yourself how fast and easy it can be with Specific.

Why run a Citizen City Website Usability survey?

If you’re not collecting feedback from Citizens about your city’s website, you’re leaving smart decisions on the table. The importance of citizen feedback is higher than ever—accessibility, satisfaction, and trust all hinge on how real people interact with digital services.

Here’s why these surveys matter:

• Understand resident needs: Get firsthand insight into navigation pains, accessibility gaps, and whether information is easy to find.

• Prioritize improvements: Make updates based on what actually frustrates or delights your community, not just internal assumptions.

• Boost transparency and trust: Showing that the city listens and acts on citizen feedback increases overall trust in municipal digital services.

But there’s a catch: “dirty” or incomplete data is a real risk. 30% of survey data is inaccurate or incomplete, which can have serious consequences if you rely on that info to guide city budget and redesign decisions. [1] If you’re not running focused, high-quality usability surveys, you’re missing key opportunities to guide city improvements that actually matter to people.

Why use an AI survey generator for Citizen surveys?

Building an effective Citizen City Website Usability survey with a traditional tool can feel slow, manual, and like you’re guessing at best practices. Enter the AI survey generator: it flips the script completely.

Here’s how it stacks up:

Companies using AI-powered surveys have seen a 40% higher response rate compared to old-school surveys. [2] And with Specific’s conversational AI, you create friendly, engaging experiences that pull in honest, complete answers from citizens, not rushed checkbox responses. People enjoy sharing, and you get accurate, actionable data the first time around. You can see demo examples for Citizen feedback if you’re curious.

How to craft questions that drive real insight

Anyone can toss together questions, but not all questions surface the truth. A “bad” question looks like this:

• Bad: “Is the city website good?”

• Good: “What specific challenges did you face when searching for information on the city website?”

With Specific’s AI survey builder, expert-designed question logic makes sure you avoid vague or biased prompts. These consistent, high-quality surveys don’t happen by accident—the AI leans on domain expertise and real-world best practices, so you capture genuine usability insights, not noisy opinions.

Actionable tip for your own survey-design: Make every question about a concrete action or feeling (“Describe the last time you struggled with the city website…”) rather than generic attitudes. Even if you’re building a survey manually, force yourself to ask “How will the answer to this question help us make a decision?” For more guidance, check out this guide on the best questions for a citizen city website usability survey.

Automatic follow-up questions based on previous reply

One core innovation with Specific is contextual follow-up questions in real time—this is where the AI shines. Instead of sending dull, generic forms and hoping for clarity, our AI asks smart, clarifying follow-ups there and then, saving both sides endless back-and-forth. It’s not just about saving time; it’s the difference between surface-level responses and real, actionable insights.

Here’s what happens if you skip follow-ups:

• Citizen: “The homepage is confusing.”

• AI follow-up: “Can you share an example of what was confusing? Was it a link, menu, or something else?”

Miss that second step, and your data turns into a pile of vague complaints—no clarity, no solutions. These automated follow-up questions are a new concept, and we invite you to try generating a survey here and see the difference for yourself.

What’s really unique is that these follow-ups make the survey a conversation, not just a form—resulting in a conversational survey and richer, deeper feedback.

How to deliver your Citizen City Website Usability survey

Getting the survey in front of people is as important as designing it well. With Specific, you have two proven delivery methods, tailored for Citizens and city website feedback:

• Sharable landing page surveys: Send your survey via email, community newsletters, or social media. Perfect for broad Citizen input—just share the link and collect feedback from anyone who visits.

• In-product surveys: Embed the survey directly on your city’s website (as a friendly widget). Ask visitors—at the actual point of use—what frustrates them, what works, and what needs immediate attention. Great for targeted usability insights and context-aware feedback.

For a City Website Usability survey, embedding in-product is a no-brainer: you get relevant feedback from real Citizens as they interact with your online services. Still, if you want broader opinions or need to reach non-users, sharable landing pages are the way to go.

Analyze survey responses in seconds with AI

Collecting feedback is step one—turning it into improvement ideas is where the payoff happens. With Specific’s AI survey analysis, you instantly get distilled summaries, automatic topic detection, and can even chat with AI about your survey results for deeper context—fast, no spreadsheets or manual coding. If you want to learn more about how to analyze city website usability survey responses with AI, our detailed guide walks you through every step.

This means automated survey insights, actionable recommendations, and more time spent making real changes—not wrangling raw data.

Create your City Website Usability survey now

Generate a high-quality Citizen City Website Usability survey with AI—in seconds, right from this page—to get the feedback your city needs.